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PAGE 16 - PLAINDEALER-WEDNESDAY, FEBRUARY 12, 1975 FUNNY VALENTINES But, tocoITSWILl' i 1 \̂ g2££*aSn>- OMEWHO PRIV£* 1,WcartH£M0ST/ o that Wife of mime goe?£ ' TO tVOPX WITH TRUE 6^rf- anp 0aB>Y-^rrf THE6uvia/HO IA/AUK^ "]£» 6AVE <5A9 - I is A czevajo^j '•v/v/ /"* ^ • 1 ^ ILin-rguu-^ Itiurerow&uYMHo r * \ e , N / a / TRAFFIC -TT<sm-- i -r'O Ul4£ '<-* v^^»ai»JI I AMD Uri\lu£AT P\/c-r>\/ , r£ l A N p ̂ Uat'?ve!?v I GĴ HT IX>̂ THE: ̂ J CHANGE OF LIGHT/ llfle (^nTTV^ SAN£ | |rJ|^ COUNITRV^ AWREC^ ME A PAIN | ^r^N^cKi SENIOR CITIZEN S CORNER February Hints HOUSING FOR ELDERLY The Housing and Community Development Act of 1974 bears good tidings for many of the nation's older citizens Section 202 housing programs are reinstated, with some modifications, as a result of the bill Retired Americans are eligible to take ad­ vantage of various features provided for by the legislation Section 202 makes available low-interest loans to non-profit merly. the interest rate was three percent but the new bill provides for the HUD secretary to borrow up to $800 million from the Treasury to make direct loans to eligible sponsors at the prevailing government interest rate plus a nominal amount to cover ad­ ministrative costs. In addition, a new authorization under Section 236 (an interest subsidy program) of $75 million is included in the Housing and Com­ munity Development Act. At sponsors for the construction of least 20 percent of that must be new housing for the elderly. For- set aside for use by older persons. ?r0̂ l° HOUGHTON HEATING • Air Conditioning • Gutters PHONE 385-5476 McHENRY EARL R. WALSH & JACK WALSH INS. Fire, Auto, Farm, Life Representing RELIABLE COMPANIES 4410 W. Rte 120 , McHenry 385 3300 DENNIS CONWAY A U T O L I F E F I R E State Farm Ins. Ca 3319 W. Elm St. McHenry, III 385 7111 Farm Equipment George P. Freundjne. Case - New Holland 4102 W. Crystal Lake Rd. McHENRY Bus. 385-0420 Res. 385-0227 McHENRY HOBBY SHOP FOR ALL YOUR MODELING NEEDS 3318 W. Elm (NEAR RIVERSIDE DR. McHENRY) 385-7122 DR. LEONARD B0TTARI 1303 N Richmond Rd, McHenry E y e s e x a m i n e d C o n t a c t L e n s e s G l a s s e s f i t t e d M o n , T u e s , T h u r s , F r i . 4 6 p m T u e s , T h u r s , F r i 7 9 p m S a t . , 9 : 3 0 t o 3 : 0 0 P h . 3 8 5 4 1 5 1 o r 3 8 5 2 2 6 2 McHENRY LETTER SERVICE .Paging Service Now Avaitat M i m e o g r a p h i n g T y p i n g A d d r e s s i n g M a i l i n g L i s t s 3 5 0 9 W P e a r l S t , M c H e n r y P h 3 8 5 0 2 5 8 , 3 8 5 8 0 2 0 M o n d a y t h r u S a t u r d a y McHENRY COUNTY OFFICE MACHINES SALES SERVICE & RENTALS Mon Sat 9 5 30 Friday til 9 00 93 Grant St., Crystal Lake Ph 459 1226 II R E L IT RADIAL TIRES FOR ALL CARS Europa Motors Inc 2318 Rte. 120 8 1 5 - 3 8 5 - 0 7 0 0 ED'S STANDARD STANDARD SERVICE EXPERT TUNE-UP ATLAS Tires, Batteries. Accessories QUALITY American Oil Products PH. 385-0720 3817 W. ELM STREET * RADIATORS • Cooling System Specialists it AIR CONDITIONING • Trailer Hitches Fabrication it STEEL SALES • Welding & Ornamental Iron • Frozen Pipe Thawing STSi ADAMS BROS. »« McHenry (.Next to Gem Cleaners) February gives many Americans the first hint of spring. In the more southern latitudes the first bulbs and flowers sprout. By the late days of February the careful ob­ server can see the difference in the sun's light, as the days grow longer. By about the twentieth, many Major League baseball pit­ chers are in Florida, Arizona or California in training camps, which open in February. This year Washington's birthday will be observed very early -- the 17th (Ash Wednesday is the 12th). Next month, of course, brings the arrival of Spring, on the twenty-first, when day and night are equal in length, when we have turned the corner toward summer, which •his year begins June 22. Valentine's Day Despite popular conceptions in various sections of the country, there is no general ^oreement as to the origin of St. Y&teltine's day as we observe it today. Perhaps the most logical explanation of how the name Valentine came to be connected with a day on which lovers send tokens to one PUBLIC PULSE (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that the writers give - signature, full ad­ dress and phone number. We ask too, that one in­ dividual not write on the same subject more than once each month. We reserve the right to delete any material which we con­ sider libelous or in objec- tional taste.) MORE O ̂ SCHOOL "Dear Editor: "As a resident of the John- sburg comfnunity, I have read, with interest, the letters which have been submitted to the McHenry Plaindealer during the past few weeks regarding the formation of a committee to study the feasibility of having a high school in Johnsburg. I would like to comment on some of the ideas that have been expressed. "In the future, a decision will have to be made about whether to keep the McHenry high school system as it is, frosh- soph at East, junior-senior at West, or to make changes. "Several ideas have been discussed in regard to changing the present set-up since it is generally realized that this situation is not inducive to school spiirt and enhances many of the disciplinary problems (especially at East) with which our dedicated staff of teachers is constantly coping. The proposed solution we hear most often is to divide McHenry high school into two separate four-year high schools -one at East campus, one at West. Assurances are given that in this event im­ provements would be made at East campus to make the facilities there comparable to West. another lies in its connection with a prevalent belief in Europe in the Middle Ages. Literature of this period, Chaucer's time, shows the popular conception was that birds began to mate on Feb. 14. Thereafter, English literature frequently mentions the day as a sacred one for lovers. The name itself could have come from either of three great Valentines. One was a priest in Rome, another a bishop in Terni, and there was a third, of which very little is known. The custom of observing St. Valentine's day has grown into one of our most delightful customs. AWNINGS & PATIO AND COVERS • ENCLOSURES 344-1117 (BIG) BOB ROALSEN UENTURE ENTERPRISES Businessman's Corner LET'S TALK ABOUT NEWSPAPER ADVERTISING Presented to you by Keith Leman Sales Rep. WHAT NEWSPAPER ADVERTISING CAN AND CANNOT DO Newspaper advertising has many things expected of it, but looking at it with logic, the main job your ads should accomplish is getting people to come into your place of business, unless you offer a product that can be purchased by mail or phone. The way some merchants treat the public coming through their front doors today, you would get the im­ pression that they expect the customer to be ready to buy the moment he sets foot in the store. While some may in­ deed be nearly ready to buy, this is usually the exception rather than the rule. A good newspaper advertisement will, (1) Get the po­ tential buyer's attention and hold it long enough to get your message across to him. (2) Give sufficient informa­ tion to encourage the reader to either come in immediate­ ly, or clip the ad to remind him to come at his early con­ venience. (3) Pre sell him on what you are offering in your advertisement -- up to a point. When the buyer enters your establishment many other factors influence him; the store's general attractiveness, how he is greeted by the first person who approaches him, how well he is handled by the salesman dealing with him, how good "a buy" the products are that he is shown, etc. In other words, you could have 100 potential customers respond to your newspaper advertising, and yet if something else turns the deal sour, they may well leave your store with­ out you ever knowing what brought them in. Just a few occurrences like this could change your advertising re­ sults picture to the point where you would conclude your ads weren't pulling as they should. It must be remembered that your newspaper adver­ tising is only one member of your selling team, and covers only one portion of the "field." To obtain the re­ sults you want, each member of your team must do his part efficiently. You can't blame the second baseman for an error on the part of an outfielder. Newspaper adver­ tising, effectively written and consistently placed, WILL bring you the results you want when all other factors are equal. Naturally, since your response to newspaper advertising depends largely on the human element, you i can't hope to bat 1,000 with every ad. But then, is there anything that works perfectly 100% of the time? Newspaper advertising will NOT correct the inequities caused by other factors, bring people to your place of business in droves during adverse weather conditions, make up the difference between "good business" and "bad business" due to poor location, or rectify poor business conditions overnight. All else being in order, many business problems can be traced directly to IN- consistency in your newspaper advertising efforts! Yes, you can advertise your way to better business health in the pages of this newspaper! By J. Austin NEXT WEEK: SHOULD YOU PREPARE YOUR OWN ADS OR SEEK HELP? "If McHenry high school district were divided into two four-year high schools, which students would attend East and which would attend West? How much would it cost the tax­ payers (Johnsburg residents included, of course) to remodel East campus? According to projected enrollment figures, about how many years will it be until a building program will be needed in the McHenry high school district? "Why did the McHenry high school board turn down the invitation of Dr. Andreas to become a part of this feasibility study? "Since there is a possibility of having another four-year high school within the bounds of the present district, this is the reasonable time to study the pros and cons of having a high school in the Johnsburg area. That is not to say that this is the best time to build a high school, but to begin our consideration of such. "An important consideration has to be the present enrollment of Johnsburg grade schools and the projected enrollment. Some of the facts regarding the growth of our community are real 'eye- openers'. In 1953-54, the total enrollment at Johnsburg school was thirty-five. That year, S^ John's school in Johnsburg (the first Catholic school irt McHenry county) had about 250 sutdents. McHenry high school had a total enrollment of 461. By the 1965-66 school year, the enrollment had risen to 542 at the public school in Johnsburg and almost 300 at St. John's. "In the 1970-71 school year, the Ringwood school district*^ combined with the Johnsburg school district. Last year (1973- 74) the enrollment had mushroomed to 1,380 at the Johnsburg public schools. St. John's had 199 students and McHenry high school had 2,116. "These facts were not ob­ tained from the feasibility committee. I am not a member of that committee. I obtained these figures from the office of the Junior high last year for a report I was working on as a project for St. John's school. The feasibility committee must study the projected enrollment figures. "Hopefully, readers of this letter will see the logic behind the move to study the idea of forming a high school district in Johnsburg. It is certainly not a condemnation of any other high school. Neither is it a view unscrupulously advocated by the faculty of the Johnsburg schools. "The fact that most of the people who are on the Feasibity study committee had signed a petition in favor of a unit high school for Johnsburg should not really be so shocking. Much time and effort is required when working on a project such as this. It is only natural that the people who are in favor of a project, candidate, referen­ dum, etc., are the ones who are willing to work on it. I? findings support their view that a high school in Johnsburg would be in the best interest of « the students, they still have to convince the majority of voters in the district. "On Nov. 13, a questionnaire was sent to approximately 3,000 households in District 12. Only 124 have been returned. In answer to the question 'What are your feelings about Johnsburg School district or the northern part of the McHenry high school district having a high school?' sixty-six an­ swered that they 'agree very much,' twenty answered 'agree', twelve answered 'undecided', seven answered 'disagree' and nineteen an­ swered, 'disagree very much'. "This information is printed in the Feb. 4 issue of Info 12, a District 12 newsletter. "Most of the recipients of the questionnaire did not rfeply. Isn't it fair to assume that either they don't have strong feelings one way or another or they are undecided? These are the ™>nnle who are awaiting the results of the feasibility committee and who'have yet to be convinced. "It cannot be said that the committee only accepted people who are in favor of a high school. In the Dec. 17 issue of the Johnsburg Journal there is an article on Page 2 regar­ ding the petition and the committee.Taragraphs 3 and 4 state, 'A resident of the Johnsburg school district who would like to help may do so by contacting a committee member, Mr. May, or Dr. Andreas, superintendent. An intensive study is now under way and we solicit the par­ ticipation of any interested citizens'. "While on the subject of the Johnsburg Journal, I would also like to point out a notation on Page 7 of the same issue which reads, 'The Johnsburg Journal encourages students, teachers and other interested citizens to give their views in a letter to the editor'. "It seems to me that the reader who finds fault with a particular article* (such as the one on the petition), in a par­ ticular paper (such as the Johnsburg Journal) should address his complaints to that particular paper (the John­ sburg Journal). For example, if one sees an article that one would like to praise or protest in the McHenry Plaindealer, should he write to the Chicago Tribune or the Johnsburg Journal to do so? I think he should write to the McHenry Plaindealer in that case. "There are many factors, not touched upon in this letter, to be studied in regard to having a high school in Johnsburg. For example, it is an asset for the youth of our community to meet the fine young men and women coming from several grade schools to McHenry high school. Making new friends is an important part of growing up. Are the advantages of having our own high school great enough to justify depriving our youth of this valuable ex­ perience? "Let's wait for the feasibility committee to report their findings, or get on the com­ mittee. We can then debate, challenge or accept their fin­ dings. Lets look at the issues, not the accusations. "Sincerely yours, (Mrs.) ElaineSchmitt" POM-POM GIRLS "Editor: "To the fans of McHenry's basketball team. As a father of one of the players and a spectator who at half time of the game would like some fresh air or drink of pop, I for one would like the fans to take note of our Pom Pom girls. These girls have worked hard and I find myself waiting to see their exciting and stimulating act. "In case you don't know them, they are as follows: Mel and Merily Fail, co-captains; Monica Nuss, Cindy Miller, fnette" %Pintozzi, Karyl 'Bryniarski, "Terri Khidirian, Ann Larkin, Cathy Nellessen, Terri Smith, Joy Vyduna, Debbie Carro and their choreographer, Carolyn Mierzwa. "I think they should get a big hand and a cheer, and keep up the good work. "K.G. Zeller" THIRD POLITICAL ENTITY "Editor: "There are three political entities that control the future of our country. They are (1) the Republican party, (2) the Democratic party, and, behind the scenes, in an ever in­ creasing amount (3) Multinational corporations and banking. "The third entity not only exerts control over our country, but over every other country in the world. They are developing, in effect, a super-national government; or in other words, a government, more or less controlling the nations of the world. "If you doubt this is true consider how the multinational oil companies who must work t * Are You New In i McHenry Area ? ] i •••••••••• * Do You Know Someone new? ; WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TO OUR AREA ! ! ! ! ! EDITORIALS Right To Clean Air The National Interagency Council on Smoking and Health recently issued a report on the harmful effect of inhaling the smpke of others. The Council says smokers do considerable damage to non-smokers' 'ung and other organs, as well as their own. It's estimated that "sidesteam" smoke (from the end of burning cigarettes not first inhaled, thus filtered through tobacco) is more deadly than inhaled smoke. And while the addict inhales more smoke, the non-smoker forced to breathe smoke-filled air is faced with even more noxious air. Because there is about twice as much tar and nicotine in sidestream smoke as inhaled smoke, much more benzopyrene, a suspected cancer-causing agent, five times as much carbon monoxide and fifty times as much ammonia, the danger in inhaling others' cigarette smoke is very real. s. The right to clean air, of every American, must certainly take precedent over the freedom of others to pollute it because of an addiction to tobacco. The Quiz Shows Commercial television sold the quiz show to a gullible America twenty years ago. It was found to be shotthrough with dishonesty. Now quiz shows are back in a big way, the networks having waited long enough for the bad taste among the public to go away. The question is again, however, whether these shows are completely honest. Too much money is given away to avoid the question, and suspicion. A. G. Edwards & Sons, Inc. Weekly Market Review "Gloom and Doom" merchants are supposed to wear frowns and look terribly troubled. They are not supposed to smile like our 1974 stock market allowed them to do. This past week put the pink back into Wall street's cheeks and put the wrinkles back on the faces of the bears. For those of us who have been taking the very iconoclastic, radical view that this nation of ours is going to survive, it was a fabulous week. Trading volume hit an all time high of 145.5 million shares while the Dow Jones Industrials leaped ahead. And to make things even better, buying interest spread into some of the secondary and tertiary issues which had been ignored in previous rallies. Last week we discussed some of the reasons for the rally so let's just say now that stocks were sold down enough and short term treasury bills under 6 percent no longer provided a haven for institutional money that didn't want to make a decision. As one who believes that market history does provide worthwhile guidelines, Yale Hirsch's "Stock Traders Almanac" provides us with some comfort looking out to year-end. "The Almanac" reports that if the Standard and Poor's composite index is up in January, the market for the entire year has also been up in 21 of 25 years. Of course, the S&P did surge upward but - and that's the rub - December is a long way down the road. The basic problem of sharply declining earnings, prospects of frightening budget deficits and their potential impact on inflation, the Middle East, etc., haven't gone away and won't short term. These and other factors could still put stocks down substantially. For the moment,, however, the market and many stocks "act" like they want to go higher and unless the money market goes against us we look for somewhat higher prices short term. Yesterday's dividend cut by General Motors from $0.85 to $0.60 quarterly will test the mettle of the market. We believe it will survive the test based on recent market momentum, the breadth of the rally, sort term interest rates, the vast cash reserves on the sidelines, and the overall price level of stocks. If stocks don't get too over-extended price wise and if they hold up well during corrections, our confidence will increase. An ideal scenario, in our opinion, would be a period of lateral action on reduced volume starting from perhaps slightly higher levels. Meanwhile, we advise traders to stay long stocks but keep an eye on the exit. CALL JOAN STULL DORIS ANDREAS 385-5418 385-4518 t * * * <> J? r?V j \ % * * * I * * t * * * * * * * * > * 99HL WELCOME KNOW YOUR AREA-ROYAL WELCOME DOES II BEST with the Arab countries are influencing government policy over the world. The multinational banking con­ cerns also, are the only ones able to handle the Arab oil money. No one doubts the considerable affect that this amount of cash will have on a country, even as large as our own. Unless something changes, within the next decade, the Arabs could control the bulk of the cash in the entire world. It could result in a war. Let's hope not. "I doubt our government would nationalize the oil companies who are able to throw the country into a violent depression immediately by cutting off our oil supply. The multinationals are handling the environmentalists by not in­ creasing our U.S. energy production. If you read your newspaper during the last Arab-Israeli war you will remember that they told the U.S. Navy that they migY. not be able to supply it with oil in the Mediterranean. Do you doubt they exert more than a little control over our government? "Here are some statements from an article that appeared in a leading Chicago newspaper. Carl Gerstacker, chairman of Dow Chemical (a U.S. corporation)? " 'We would like to operate from an island beholden to no nation or society.' Another quote 'There is no question in my mind that groups organized for profit can and do do it better than governments.' Quoting further, 'I think the Multinational is the best vehicle to improve the lot of all the people.' Still another quote, 'It's conceivable that we could do harm, but it's also con­ ceivable that they could do a great deal of good.' (All this with no control)? "Multinationals control unions by putting industry in the country where the labor is cheapest. Their supply of money enables them to buy politicians where they are for sale. They can support political parties and constantly push for more and more socialization so that people can be controlled by their government. "What can we do? Stop rushing headlong toward socialsim. Educators and press please note, since you have much to lose. I think your idealism overwhelms your practicality. Petition your politicans to understand what is happening and to act ac­ cordingly. "A free people may be able to handle this third political entity that is already here. (If you still doubt it's here look at the price of oil, sugar, and copper.) "Dan Frv" K0ENEMANN Country Made Sausages, Hams and Bacon GERMAN IMPORTS AND CHEESES A Full Line Of Delicatessen Just east of Rt 815-385-6260 VOLO 'fcoOOBR