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PAGE 10 - PLAINDEALER-WEDNESDAY, APRIL 16, 1975 EDITORIALS Branch Banking The subject of branch banking is again before the legislators, and pressure for action to make it possible is being exerted by some large city banks through an association to which they belong. Opposition comes from the Illinois Bankers association. One of the strongest arguments against branch banking is that wjthin a relatively short time a few banking organizations would control 95 per cent or more of the Jotal bank assets in the state of Illinois. In the horse and buggy days, when it was an all-day expedition to visit a commercial center, there might have been some sense to branch banking. Today, most people question that there is any good argument in its favor. Banks in may relatively small communities can advertise "all service" banking and carry through with their promise of providing it. Many smaller institutions offer services that were considered only possible for big city financial institutions not so long ago. No longer is the argument valid that the local bank is not large enough to provide the large lending capacity needed for major developments. We firmly believe branch banking is not needed and that small communities might be the losers by having their financial affairs Controlled by institutions whose primary interest is in the big city. New Cancer Hope The latest hope in the great struggle against cancer comes from Dr. Isaac Djerassi, of Mercy Catholic Medical center in Derby, Pa. Reporting to a writer's seminar of the American Cancer society in San Diego recently, Djerassi said six to twelve children treated with a poisonous drug followed by an antidote are alive and well from four to eight years after treatment. •" The drug, methotrexate, is followed with an antidote, citrovorum, which saves the body's normal cells after the poison has killed the cancer cells. The treatment applies to lymph gland cancer, a form of cancer that often strikes children as well as adults. Dr. Frank Rauscher, director of the National Cancer institute, 3ays he is hopeful the new method of treatment will now be adopted by other cancer centers, and calls it a "significant" advance in the fight against cancer. (Lymph gland cancer is usually fatal.) The ACS estimates over 10,000 cases will be detected among Americans this year; in the past almost eight out of ten victims ' have died of the disease, especially children. The newly-found use of methotrexate, then, is good news for thousands of Americans -$nd their families. HOUGHTON HEATING • Air Conditioning • Gutters PHONE 385-5476 McHENR Y EARL R. WALSH & JACK WALSH INS. Fire, Auto, Farm, Life Representing RELIABLE COMPANIES 4410 W Rte 120 . McHenry 385 3300 DENNIS CONWAY A U T O L I F E F I R E State Farm Ins. Co. 3319 W Elrn St McHenry, I I I 385 7111 DR. LEONARD B0TTARI 1303 N R i c h m o n d R d , M c H e n r y E y e s e x a m i n e d C o n t a c t L e n s e s G l a s s e s f i t t e d M o n , T u e s , T h u r s , F r i 4 6 p m T u e s , T h u r s , F r i 7 9 p m Sa t , 9 30 to 3 00 P h 3 8 5 4 1 5 1 o r 3 8 5 2 2 6 2 McHENRY LETTER SERVICE Paging Service Now Availat M i m e o g r a p h i n g T y p i n g A d d r e s s i n g M a i l i n g L i s t s 3 5 0 9 W P e a r l S t . , M c H e n r y P h 3 8 5 0 2 5 8 3 8 5 8 0 2 0 M o n d a y t h r u S a t u r d a y McHENRY COUNTY OFFICE MACHINES SALES SERVICE 8. RENTALS Mon Sat 9 5 30 Friday t i l 9 00 93 Grant St , Crystal Lake Ph 459 1226 Farm Equipment George P. Freund,Inc. Case - New Holland 4102 W. Crystal Lake Rd. McHENRY Bus. 3850420 Res. 385-0227 l l R E L L I RADIAL TIRES FOR ALL CARS Europa Motors Inc 2 3 1 8 R t e . 1 2 0 8 J 5 3 8 5 0 7 0 0 McHENRY HOBBY SHOP E0R ALL YOUR MODELING NEE0S 3318 W. Elm (NEAR RIVERSIDE DR. McHENRY) 385-7122 STANDARD STANDARD McHENRY HOBBY SHOP E0R ALL YOUR MODELING NEE0S 3318 W. Elm (NEAR RIVERSIDE DR. McHENRY) 385-7122 EXPERT TUNE-UP ATLAS Tires, Batteries. Accessories QUALITY American Oil Products PH. 385 0720 3X17 W. ELM STREET * RADIATORS • Cooling System Specialists • AIR CONDITIONING • Trailer Hitches Fabrication • STEEL SALES * Welding & Ornamental Iron WOm OOAMNTtlO So ADAMS BROS. --83 McHenry, (\evt to Gem Cleaners) Schillings WONDER LAKE FUNERAL HOME Herb Halm Director 815-728-0233 Advertise Here! Phone: 385-0170 For Fast Results! COUNTY £i!fjc clubs ^hqamizahoxs £9»lMlSSk*i< Z PUBLIC PULSE (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that the writers give - signature, full ad­ dress and phone number. We ask too, that one in­ dividual not write on the same subject more than once each month. We reserve the right to delete any material which we con­ sider libelous or in objec- tional taste.) PHONE HEARING "Editor: "On April 8, a hearing was held in the office of the Illinois Commerce commission in Chicago for permission to authorize extended area ser­ vice for the General Telephone customers. "Mrs. Deanna Price of Ringwood filed a petition to intervene with the commission, and thus appeared as a witness. Also attending the hearing was Mr. and Mrs. E. Mack, Mr. Robert Cepuder and Robert Uttich of Ridgeway road. Mrs. King and Mrs. Freund of Spring Grove also attended. Mr. Cepuder and Mr. Mack were accepted as witnesses and Alcohol Abuse The National Institute on Alcohol Abuse and Alcoholism reports that 1,300,000 American teen-agers between the ages of 12 and 17 now have serious drinking problems. One of the biggest causes of the problem, of course, is glamorization of drinking in films--on television and in other films. Because hundreds of millions in advertising revenue and other profits are involved, various rationalizations are offered to prevent a genuine cleanup and regulation of television and films. Most producers, television people and profiteers fight regulation under the banner of a free media versus censorship. But films, and this includes television news, don't qualify for all freedom-of-the-press rights the printed word does. Eight-year-olds can't become addicted to alcohol from reading newspapers; they can by watching glamorized guzzling on television and movie screens. (And the Institute says some Americans are being taught to drink at that age!) Already crime and violence on film, especially television, which comes into almost every American living room, have encouraged and taught crime to too many of the impressionable, young, and Businessman's Corner LET'S TALK ABOUT NEWSPAPER ADVERTISING Presented to you by Keith Leman Sales Rep. ADVANTAGES OF ADVERTISING IN YOUR LOCAL PAPER No discussion on the subject of newspaper advertising would be complete without examination of the many ad­ vantages that can be realized by advertising in your local newspaper. Ever since the first American newspaper, "Publick Occurrences Both Forreign & Domestick," was published in the colonies in 1690, this country has looked to the local newspaper for news, a ready vehicle for local massive communication, and worthy opinions on matters of local, regional and national interest. Early newspaper ads were similar to today's display-classified advertisements, and were usually cap­ tioned simply under the heading "NOTICES." These could be found anywhere in the paper in groups or individually. Later this form of reader ad evolved into display advertising with the addition of drawings, photo­ graphs and other illustrations, designed to give visual impact to the message. Probably the most important thing about these facts is that the American public has developed over the past nearly three hundred years the habit of reading and depending on newspapers to keep them abreast of everything going on around them. And, while forming this habit Americans have become accustomed to the presence of commercial messages being interspersed with the news. Preconditioning, with such long-standing background, cannot logically be dismissed as unimportant. Who can­ not look back to his childhood and recall his father, or some other adult, sitting peacefully in his favorite chair, reading the local newspaper? Such reading habits have been passed down through all generations and still stand today! , Therefore, while a business advertiser may well be able to afford to buy advertising in large regional publica­ tions, if he overlooks the very definite necessity for advertising in his local paper also, he is depriving himself of local advertising impact that could make his regional advertising far more productive. As stated earlier in this series, advertising impact is accumulative in that each of your ads read by the public makes a deeper impression on the prospective buyer. If a buyer finally comes to your establishment, after reading 10 of your advertisements, one might surmise that the last ad read -- the one that convinced him to take action should be credited. In some cases this may be true, but often it is the accumula­ tive results of having read the previous 9 advertisements that made it possible for the 10th to sell the reader on coming in to make a buying decision. The advertiser who places all of his advertising in the local newspaper is concerned with whether he is advertising with sufficient regularity, while the regional or national advertiser must always concern himself with the final impact that can be provided most efficiently by newspaper advertising on the local level. (See article #9 in this series which gives examples of amounts spent by big name advertisers on national and local advertising.) For the local business establishment concerned only with reaching local buyers, it is easy to see that local newspaper advertising is a necessity. The old saw which said, "All people do is wrap their garbage with the newspaper" is obviously nonsense. If it were not, would the most successful businesses in the country continue to pour money into local newspaper advertising? Local businessmen should bear in mind that every local newspaper has its established readership, and if you are going to cover your market area completely, and achieve the ultimate results, you cannot eliminate from your advertising schedules your local newspaper. By J. Austin NEXT WEEK: WHICH IS BEST, DISPLAY OR CLASSIFIED? . I IT i t , , M M • . Are You New In McHenry Area ? •••••••••• -k-kiririrk-kifiririririfiririf'kif'kititit'k'kifitit'kififkitifitii >• Do You Know Someone new? WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TO OUR AREA ! ! ! ! ! CALL JOAN STULL 385-5418 'O o. <fc. % ROYAL WELCOME KNOW YOUR AREA-ROYAL WELCOME DOES IT BEST I- > I >• I- ) > > 1 1 l> J J 1 >> 1- l> 1' I- > > > >• 1- 1- > J > i > - I- r >• > • 3 • > I» J- J J' allowed to question the petitioners (mainly on the length of time it will take to initiate the service if passed by the commission). All in­ formation was entered into the record and will be considered by the commission. "Instrumental in the proceedings was Rep. Cal Skinner, Jr., state represen­ tative from the 33rd district. He was extremely helpful to the Wonder LaksHRfngwood group, providing advice and interest. As a result of many people working together and per­ severing the residents, of Wonder Lake and Ringwood will, hopefully have a much more economical telephone frvice." "D. Price" Legal Notice NOTICE Public Notice is hereby given that on March 24th, A.D. 1975, a certificate was filed in tne Office of the County Clerk ot McHenry County, Illinois, setting forth the names and post-office addresses of all ot the persons owning, conducting and transacting the business known as THE ADVOCATES AGENCY, located at 705 West Peter Street, McHenry, Illinois 60050. Dated this 24th day of March, A.D. 1975. Vernon W. Kays County Clerk (Pub. April 2, 9 & 16,1975) Johnsburg School To Conduct Registration slow-witted and is one of the main causes of the nation's soaring crime rate. . Anyone who thinks seriously about the heavy drinking incessantly portrayed on film realizes that half glassfulls of straight whiskey, a standard scene in film after film, is in reality insidious advertising for the whiskey industry. Naturally, since the hero usually takes a shot or two or three when facing a tough problem, the young, ignorant and impressionable try the same thing in real life. Since the FCC, which is supposed to regulate television, is overly-influenced by the industry it's supposed to regulate, only Congress can protect the public by enacting legislation curbing violence, crime and alcoholic excess on film; the general welfare demands such action. Freedom of the press has almost nothing to do with the question. Sheriff Report (March) OFFENSES AS REPORTED: Assault 6 Burglary 54 Burglary from autos 19 Theft 44 Theft of autos 6 Arson 1 Criminal damage 66 Weapons 12 Narcotics 6 Driving while intoxicated 12 Liquor violations 6 Disorderly conduct 20 Forgery-Deception 2 Suspicion 21 Sex offenses 5 Abandoned vehicles 16 Anonymous calls 15 Domestic trouble 36 Emergency assistance ~ 3 Fatalities (non-traffic) 2 Found articles " * 15 Lost articles 27 Mental 8 Missing-Runaway 3 Outside assistance 39 Others 31 Traffic 34 Miscellaneous investigations » 42 ARRESTS MADE DURING MONTH Assault 14 Burglary 16 Criminal Damage 7 Forgery-Deception 13 Disorderly conduct 20 Driving while intoxicated 12 Liquor violations 5 Narcotics 19 Non-support 2 Sex Offenses 3 Theft 9 Traffic 295 Weapons 8 All others 18 JUVENILE CASES HANDLED Arson 1 Burglary 4 Criminal damage 5 Liquor violations 1 Narcotics 1 Runaways 13 Theft 2 Traffic 1 All others 2 ACCIDENT INVESTIGATIONS HANDLED Total number of accidents 133 Personal property 93 Bodily injury 37 Fatalities 4 Warning tickets issued 53 PRISONER COUNT FOR THE MONTH Adult males received 207 Johnsburg School District 12 will be holding a com­ prehensive pre-school and kindergarten registration for all pre-school children who were born before Dec. 1, 1972. The registration will take place at the Johnsburg Middle school Wednesday, April 23, and Thursday, April 24. Registration will be done alphabetically by last name as follows: A through E, April 23, 9 to 11; F through J, April 23, 1 to 3; & through R, April 24, 9 to 11; S through Z, April 24, 1 to 3. Parents registering kin­ dergarten students are reminded that a copy of their child's birth certificate is necessary for school records and should be brought on registration day. School officials are hopeful that all parents of children 3, 4, and 5 years of age will register on these two days. A 100 per­ cent registration will facilitate the coordination of kin­ dergarten placement for next year, district wide hearing and vision screening (to be held in late May for all pre-schoolers) and the pre-school diagnostic screening (to be held in early August). Details concerning these screenings will be for­ thcoming through future press releases and school notices. Johnsburg schools are at­ tempting to provide complete and convenient services for district residents. The district will work in conjunction with county agencies to comply with existing Illinois Legislation r e g a r d i n g p r e - s c h o o l programs. The kindergarten and pre­ school registration is very important and necessary in order to efficiently and adequately provide quality programs for District 12 residents. Therefore, alt parents are encouraged to make necessary arrangements so their children will be registered. If anyone is unable to come at the assigned time, the school will cooperate at a time that is convenient. The schedule is set up to avoid overcrowding and should be adhered to if at all possible. Any question concerning registration may be directed to Harry May, principal, at James C. Bush elementary school. A. G. Edwards & Sons, Inc. Weekly Market Revie^i Market action this past week continued to indicate that the advance has topped out for at least the short term and that momentum remains down. The news background was mixed but the dominant factor remained the virtual collapse of the bond market. On the positive side, the wholesale price index in March was down 0.6 percent which is a step in the right direction. Also, the Federal Reserve board, in an apparent attempt to accommodate the money market, pushed the money supply up at a 15 percent annual rate last month. The selloff seems to be due to three main factors: (1) We have a very nervous market (2) There is lots to be nervous about and (3) We already have a 200 point Dow rally under our belt. In other words, after a three month party, stocks were primed for some "morning after" miseries. The disarray in the bond market, fears of renewed rampant inflation and higher interest rates, and the collapse of our foreign policy have combined to once again conjure up deep concern that Washington is not and will not offer the type of leadership needed to guide us through the many problems which have made investing so difficult the past few years. No one can predict with a high degree of confidence whether or not we face another severe credit crunch, how bad inflation will be next year or whether or not capitalism as we know it now can survive long term. These are very serious uncertainties which, we believe, will keep investing very difficult for some time to come. Short term we look for the market to go lower, perhaps to the 700 area, interrupted by short lined technical rallies. We will be gauging the "quality" of the correction as it goes along and will adjust our opinion based on how stocks act. But at the moment, as we believe inflation news will continue to improve, the odds seem to favor additional upside once the correction runs its normal course. We advise withholding buying power for better opportunities over the short term. Adult females received Juvenile males received Juvenile females received Total prisoners received Total prisoners discharged Average prisoner count per day Prisoner records prepared Warrants served Court processes received Court processes served Bailiffs in court Persons taken to court Meals served for the month Persons conveyed to other institutions Mileage conveying persons Mileage serving court processes Mileage patrolling and investigating 12 9 8 236 234 40 236 136 550 449 119 156 2873 18 1,590 7,163 93,309 K0ENEMANN Country Made Sausages, Hams and Bacon \ GERMAN IMPORTS AND CHEESES | A Full Line Of Delicatessen \ 815-385-6260 ' i w. Just east of Rt VOLO