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PAGE 2-SECTION 2-PLAINDEALER-WEDNESDAY, APRIL 30, 1975 EDITORIftLS The Bankruptcy Racket The number of bankruptcies within the past year has increased alarmingly. The implications are several and all bad. The depressed economy is, of course, the cause of many recent bankruptcies but an even more sinister cause is an unfortunate trend among many to exploit bankruptcy selfishly. Because so many states allow debtors to enter into bankruptcy rather easily to evade payment of legitimate debts, and because of greater social acceptability of bankruptcy in this economy, the temptation to evade economic responsibility is often considerable. There are some who now specialize and often encourage the filing of bankruptcy petitions. And in many states one who has avoided payments of debts through bankruptcy can quickly reacquire material wealth with no obligation to pay creditors who were thwarted by successful bankruptcy action. Federal and state-level remedial action is needed to check what has become the flowering of a bankruptcy racket. The Nation's Hungry The current recession, coupled with inflation, has produced hungry Americans in numbers not seen in years. There are many genuine distress cases. They involve elderly people on fixed incomes, invalids, large families which are immobile with the breadwinner unemployed, and others. It's difficult to judge who could get out and scratch harder and who could not. There are, of course, some content to sit and complain and be cared for, who could find work. Some won't accept work if the job isn't suitable to their tastes. In summary, there are many in genuine distress and many not really helpless but willing to lean on the welfare agencies and charity. In the genuine distress category, first priority in welfare and all government aid forms should be children, the elderly, the sick and those who obviously can't help themselves. These - Americans should be? cared for, whatever the cost and whatever the budget deficit. They also deserve first attention from private charities. Healthy men and women (without children to care for) at working age must come next. That's especially true now when those earning money and paying taxes are hard-pressed themselves, and are forced to help more and more fellow citizens because of the recession. The elderly drawing less than a hundred dollars, or similar sums, families without an employed parent, the sick, handicapped, etc., often desperately need help today. Those Americans fortunate enough to enjoy plenty have an obligation to help Year of the Handgun ^OSTICB mm '#'A HOUGHTON HEATING • Air Conditioning • Gutters PHONE 385-5476 McHENRY EARL R. WALSH & JACK WALSH INS. Fire, Auto, Farm, Life Representing RELIABLE COMPANIES 4410 W Rte 120 , McHenry 385 3300 DENNIS CONWAY - A U T O L I F E F I R E State Farm Ins. Co. 3319 W Elm St McHenry, I I I 385 7111 Farm Equipment George P. Freund.lnr. Case - New Holland 4102 VV. Crystal Lake Rd. McHENRY Bus. 3854420 Res. 385-0227 McHENRY HOBBY SHOP FOR ALL YOUR MODELING NEF1S 3318 W. Elm (NEAR RIVERSIQ.E DR. McHENRY) 385-7122 DR. LEONARD B0TTARI 1303 N Richmond Rd .McHenry E y e s e x a m m e d C o n t a c t L e n s e s G l a s s e s f i t t e d M o n , T u e s , T h u r s , F r i 4 A p r T u e s , T h u r s , F r i 7 9 p m S a 1 , 9 3 0 t o 3 0 0 P h 3 8 5 4 1 5 1 o r 3 8 5 2 2 6 2 McHENRY LETTER SERVICE Paging Service Now Availat M i m e o g r a p h i n g T y p i n g A d d r e s s i n g M a i l i n g L i s t s 3 5 0 9 W P e a r l S t . , M c H e n r y Ph 385 0258 , 385 8020 M o n d a y t h r u S a t u r d a y McHENRY COUNTY OFFICE MACHINES SALES SERVICE & RENTALS Mon Sat 9 5 30 Friday til 9 00 93 Grant St., Crystal Lake Ph 459 1226 l l R E L L I R A D I A L T I R E S F O R ALL CARS Europa Motors Inc 2318 Rte. 120 8 1 5 - 3 8 5 - 0 7 0 0 ED'S STANDARD STANDARD SERVICE EXPERT TUNE-UP ATLAS rires, Batteries, Accessories QUALITY American Oil Products PH, 385 0720 3817 W. EI.M STREET • RADIATORS • Cooling System Specialists it AIR CONDITIONING • Trailer Hitches Fabrication • STEEL SALES * Welding & Ornamental Iron worn* aui 3306 W. ADAMS BROS."' Rte,120 McHenry, (Next to Gem Cleaners) 385-0783 Schillings WONDER LAKE FUNERAL HOME Herb Halm Director 815-728-0233 Advertise Here! Phone: <3850170 For Fast Results!- distressed fellow-Americans in these categories. Unless there is compassion, sympathy and generosity among the haves, our riches and wealth are improperly used, perhaps underserved. Charity not only begins at home; it is best utilized, and directed, at home. SENIOR CITIZEN S CORNER HELPFUL IDEAS FOR SUCCESSFUL RETIREMENT AARP RESOLUTIONS Included among the major resolutions adopted by the over 6 million member American Association of Retired Persons recently were: --To support the increase in the earnings limitation test for Social Security benefit recipients from $2,400 to $3,600 and its ultimate repeal. --To support the enactment of legislation to prohibit the inclusion of mandatory retirement age in any employment agreement or contract. --That in order to stabilize the purchasing power of the dollar, the Congress, the Executive Branch and the Federal Reserve Board must improve coordination of all aspects of monetary and fiscal policy --That legislation should be enacted that would establish area planning agencies within states to develop overall health resources plans and to approve or disap­ prove the use of Federal health funds in accordance with these plans --That the states and local governments should provide sub­ stantial property tax relief to elderly homeowners and renters of low and moderate income --That the Federal Government must take an active part in the financing and production of new housing Businessman's Corner LET'S TALK ABOUT NEWSPAPER ADVERTISING Presented to you by Tom Miller Adv. Mgr. INSTITUTIONAL ADVERTISING - INVESTMENT IN YOUR FUTURE Institutional advertising, as the term implies, is the advertising done by a firm without making specific pro­ duct or service offerings, without reference to price in most uses, and generally promoting the company as a whole. This procedure is commonly referred to as "keeping the company name before the public." Banks, savings & loan organizations, funeral directors, certain types of doctors, among many others, are the most frequent users of institutional ads. Such advertise­ ments usually show a picture of the building where the business is housed, and brief copy which may provide such basic information as how long the firm has served the community, number of employees on the staff, hours, location, telephone, etc. Since institutional advertising seldom makes a specific offering of goods or services at a given cost, and therefore does not cause an immediate and direct re­ sponse on the part of the readers, it is extremely difficult to measure results. But, there is practical evidence to show the need for continuous institutional advertising on the part of businesses that lend themselves to this type of newspaper promotion. In a study conducted for the dairy products industry the findings showed that if this group, which does a large percentage of their advertising in an institutional manner, were to cut their $84 million advertising budget to only $50 million, it would result in a sales dropoff of about 66.1% from its recent $4.25 billion level. In other words, if they took away roughly 40% of the advertising budget, they could expect to lose 2/3rds of the business they now enjoy. Hard to measure as it may be, institutional advertising has been proved by the big names in advertising to be a most vital means of building business volume, and main­ taining and increasing that volume. And, since the "big boys" have gone to the expense of proving this fact to be true, the smaller advertiser can certainly benefit from their experience. But surely everyone agrees there is much to be learned by example in advertising and this free knowledge can help you reach your own business goals. It is an accepted fact that advertising is necessary to continued business progress. Older businessmen can recall when the makers of Hershey candy bars and Wrigley's chewing gum prided themselves on the fact that they didn't have to advertise in the media to reach their sales goals. Today, both companies are big adver­ tisers because competition made it mandatory to survival. This article concludes this series and it has been a pleasure to share with all my readers the information that was provided about newspaper advertising. For someone to tell you that newspaper advertising is essential to your business health is one thing, but to take the time to give you all of the solid reasoning behind such a statement is truly a worthwhile service. For those who are still not convinced I can only say -- GOOD LUCK -- because you are going to need it] PUBLIC PULSfc (The Plaindealer invites the public to use this column as an expression of their views on subjects of general interest in our community. Our only request is that the writers give - signature, full ad­ dress and phone number. We ask too, that one in­ dividual not write on the same subject more than once each month. We reserve the right to delete any material which we con­ sider libelous or in objec- tional taste.) WATER COMPANY * PURCHASE "Editor: "It is time that facts and not innuendos about the city of M c H e n r y ' s a t t e m p t e d acquisition of the Lakeland Park Water company be told. "The first negotiations between the city of McHenry and the water company were in May, 1967. Seven years seems like too long a time. "Our water system was rapidly deteriorating during this period and yet the city of McHenry did nothing to force the water company to clean up the system. The power to do so was there and also the ability tr condemn this system in its period of deterioration. Nothing was done. "A lawsuit was filed by a group of Lakeland Park residents before the Pollution Control board in March, 1974. "In a letter dated July 11, 1974, the board of the LPPOA had to reassure the city of McHenry that we desired them to purchase the water com­ pany. In this letter a desire was expressed for clean drinking water and sufficient pressure in the mains in the event of fire. I wrote this letter. "At their July 15, 1974, meeting the McHenry City Council voted 5 to 3 against the purchase of the water com­ pany. "Aug. 22, 1974, the Plain- dealer printed a request from the city not to sprinkle lawns until further notice. This is from people who were assuring us that there was plenty of water available. How could the city shut off both Lakeland Park wells and even with well No. 5 in operation there would not be a sufficient amount of water? All figures are available for study by any resident at the city hall. "In September of 1974, the City Council decided to pur­ chase the Lakeland Park Water company, and an offer to purchase was prepared. For ten days no one followed up to discover why the water com­ pany did not sign and return the offer. "Meanwhile a petition was circulated throughout the entire city to halt the purchase. Because no one had discovered why the water company did not sign the offer, the company was sold to Northern Illinois Utilities. "As chairman of the Water committee for the board of the LPPOA, I have been in contact with Mr. Higgins of the Lakeland Park Water Co., and some very interesting things have come to light. "At the time of the in­ stallation of the sewer mains in Lakeland Park, water mains were broken. Valves were shut off and not turned on again and' services were literally ripped out. Some of these valves were never turned on again and did not permit free circulation of the water system. One valve on Shore drive is still among the missing. "The question is where was the resident engineer during these times? "The rip and tear methods of the sewer contractor were not controlled by him. Perhaps because at the project's end. he A. G. Edwards & Sons, Inc. Weekly Market Review Almost all investors and traders are nervous and uncomfortable these days which helps explain why the market acts so well and is probably going higher short term. Obviously, the Bears are nervous because stocks have soared and they haven't participated - for institutional portfolio managers. That condition can be fatal. These poor souls have put some money to work but basically they represent lots of buying power and thus are a support under this market. The aggressive Bears who sold the market short have also been a source of buying power into both strength and sligh pullbacks when they are able to recoup a small percent of their losses. Another major contributor to the health of this market is that even the Bulls are nervous. After a 250 Dow point leap upward in only five months, even the most adamant Bulls appear nervous and concerned over what we can realistically expect stocks to do over the intermediate term. This means that some buying power is being kept back and that stocks in general are not being severely overextended on the upside. In our opinion, it is this skepticism from the Bullish and Bearish camps which helps keep stocks working higher and keeps the advance healthy. When a greater number of Bears throw in the towel and buy stocks and the Bulls are no longer nervous and commit the bulk of their cash reserves, we will be very vulnerable to a deep correction. At the moment, this does not appear to be the case. The market did not experience a modest correction late last week but continued to perform very well relative to the news. The 10.4 percent decline in real gross national product for the first quarter, a 29 year record, was interpreted by investors as indicating that business can't get much worse and thus should get better. Business investors fell which, correctly, was also given a Bullish reading. In the money market area bond prices are soft which could create stock market weakness very short term and after a 90 point intra-day rally in nine days, stocks are certainly entitled to at least a modest pdllback. However, we remain positive on selected stocks and the overall trend long term. > • I- Are You New In McHenry Area ? •••••••••• Do You Know Someone new? WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TQ OUR AREA ! ! ! ! ! r CALL JOAN STULL 385-5418 of :̂ V A HOW WELCOME KNOW YOUR AREA-ROYAL WELCOME DOES II BEST went to work for the sewer contractor. "Once again we were not protected by the city. "The auditing firm for the city of McHenry recommended in January, 1975, that the city raise both the water and sewer rate 40 per cent in order to preserve their bonding power to raise $450,000 to improve well No. 5. Their answer was to lower the water rates. "In April, 1975, the city was notified again that in order to raise sufficient funds that water rates must be raised arid reflected in the '75 to '76 audit. "The March, 1975, EPA report stated that the city of McHenry's water system had some problems--iron removal, sufficient pressure in the summer months, and a suggestion that well No. 5 be activated in the immediate future. "All of these documents are available at the city hall and you may ask to inspect same. Any withholding of same may be violation of the law per­ taining to public documents. "We may have been getting out of the frying pan and Into the fire if the city had pur­ chased the water system. "One thing is sure, though, and that is the city will have to raise its rates and Northern Illinois Utilities is going before the Illinois Commerce com­ mission for an increase in rates., "All this because someone did not follow up on an offer to purchase and seven long years of negotiations. "Sincerely, "Lloyd E. Wagner" A MOCKERY "Dear Editor: "On April 17 at about 9 a.m., a white Oldsmobile Torinado south-bound on Green street crossed traffic to the left side of the street to drop mail in front of the post office. He then recrossed the street and con­ tinued south. • "Perhaps some people might consider this type of maneuver acceptable. I personally do not, particularly in heavy traffic. The fact which really appalled me, however, was the license plate displayed on this car, "Member Illinois House, 23". I would think that this legislator, who ever he is, would wish to project a more law abiding image of himself rather than to make a blatant display which, to me, made a mockery of his position as a law maker and my representative. Sincerely "D.W. Robson "A Concerned Citizen" ENTERTAINMENT? "Editor: "Holy Toledo, what will the high school administration do next! "According to an article in a recent edition of the Plain- dealer, West campus high school had foos ball machines in the building to entertain the students. For those of you who do not know what a foos ball machine is, it is a game machine usually found in pool halls and taverns. To use the machine the students have to insert coins, much in the same manner as coins have to be inserted into pin ball machines before they can be used. "Come on, Mr. Swantz, certainly you can utilize the space at West campus better than that. "Sincerely, "William J. Bolger" "INSIDERS-OUTSIDERS" "Editor: "Who are the 'outsiders?' Actually, it seems to depend upon what side of the fence you're sitting on, and at whom you're looking. The term 'outsider' was used by Police Chief Willard Bychowski at a meeting of the Spring Grove Village board April 15 when an attorney hired by a local organization opposing the proposed Zoning plan was victim of a skirmish. "Mr. Bychowski and his patrolman suggested the lawyer leave because he was an 'outsider'. This could only Drop Proposed Lake Project Rep. Cal Skinner, Jr.~<R- Crystal Lake) has announced that a report issued by the Comptroller General of the United States shows that the costs of the proposed Springer Lake project at Decatur exceed the estimated benefits of the project. Skinner said, "This finding by the General Ac­ counting office (GAO) bears out the conclusions of the Illinois Economic and Fiscal commission's report issued last year." Skinner has been a member of the Economic and Fiscal commission, a bipar­ tisan program evaluation agency, since taking his seat in the legislature in 1973. •> Skinner and his 33rd district colleague, Rep. Thomas Hanahan (D-McHenry), led the House floor fight against last year's state appropriation fan the project. Although they lost the fight, they garnered more votes against this project than were cast against any other in the last General Assembly.' Both Skinner and Hanahan were first alerted to Hflie situation by Mrs. Alta Titus of Crystal Lake who has worked tirelessly to safe Allerton park. Offer Sewing Class To Make Swimming Suits The Office of Community Services of McHenry County college is offering two sewing classes in May, on how to make a swimming suit. Each class will meet twice-three hours each time. These demon­ stration classes will introduce the student to one-piece*, bikinis, children's and men's suits. Both classes will meet on two consecutive Mondays, May 5 and May 12. Sign up for the noon to 3 p.m. session or the evening seession to be held from 7 to 10 p.m. Both classes will be held at the interim campus in Crystal Lake. The instructor will be Mrs. Frances Cardinallo from Barrington, Mrs. Cardinallo's qualifications include sewing instructions for group and children programs. One may register for these classes at the registration office of McHenry County college at 6200 Northwest High­ way, Crystal Lake, or the first time .the, class meets. For further information, call the Office'ComrfiUnity Services at McHenry County college. RECEIVES NURSE CAP Cathy Lynn Munyon is among fifty-one Rockford Memorial School of Nursing freshman student nurses who received their caps in ceremonies held recently in Court Street United Methodist church in Rockford. Miss Munyon, a member of the class of 1977, is the daughter of Mr. and Mrs. Richard Holmes, 2209 West Fairview, McHenry. Women may have been a man's rib once upon a time, but now, she's many a man's back­ bone. apply from a geographical standpoint. But who has the right to sit in judgment who is an 'outsider?' At this particular meeting, the village board attorney and professional planner would have both qualified. One could go on , but it is ridiculous to the extreme when persons appoint them­ selves to designate who is and who is not an 'outsider'. It appears when no sound reason can downgrade someone, how easy to cry, 'outsider!' $ "As an American, I object to this terminology when it comes to issues concerning all of u£ in a given situation. By what criteria and by whose issuance of 'credentials' do we become 'insiders?' "Sincerely yours, "Gene Mosier" K0ENEMANN . Country Made Sausages, Hams and Bacon GERMAN IMPORTS AND CHEESES A Full Line Of Delicatessen 815-385-6260 Just east of Rt. 12 V0L0