PACE « • PLAtNDEALER-WEDNESDAY, SEPTEMBER 22, 1976 EDITORIALS American Sales One of the great commercial institutions of the United Sates is the sale. There are, of course, sales in the Old World countries, but they tend to come less often and they are, in most cases, genuine semi-annual or annual sales. In America, where competition is keener (to the benefit of the buyer) the word "sale" is used as an eye-catcher to lure people into a store. Certain major stores, some of them nation-wide, have a sale in progress at all times. ^ Thus the American buyer has been, and is being, steadily trained to watch out for sales ads in the newspapers and wait for* special prices-when merchandise goes on sale. It has reached the stage where smarter buyers, and those who must watch their pennies, feel they are suckers if they pay the normal, or listed price, for many items and appliances; The great game is to select genuine sales from phony sales~and a close monitoring of the newspaper over a period of time helps provide the answer. Festivals And Fairs With the end of summer, looking back on this recreational time, it occurs to us that festivals have sprung up all over the Middle West, and in other parts of the country-in recent years. They seem to represent an urge by local and rural communities to get themselves on the map, attract tourist dollars and have some fun. Many of them are somewhat like county fairs, but many are specialty events, the theme being local or based on the local activity or the area's primary profession. These festivals and county fairs are a worthwhile tradition. They bring people together, offering rural folk an easy meeting place and fun spot often not available otherwise. Local merchants have sometimes complained about the money taken out of communities ty traveling fair or carnival organizations; if the money spent can ^ kept at home, as much as possible, so much the better. jlThe point is that every community has a right to a place on the pap, in the sun, which encourages civic pride. And, this year, nndidates for the presidency and vice-presidency have visited ijpme for campaigning. js A G. Edwards & Sons, Inc. Weekly Market Review ie betting odds that Tampa Bay wins the Super Bowl this year 1 probably not as great as the odds you could have gotten in early & binary if you had predicted current economic conditions and the rel of stock prices today. If it were not so frustrating, investors lid be amused by the unbelievable change in the mood of the1 cet and the almost complete lack of interest in stocks despite favorable economic outlook. You would have been run out of i if you projected rio change in the Dow Industrials despite a 30 •rcent increase in corporate earnings, a very strong bond cet, a 5-6 percent underlying rate of inflation as compared to )le4igit levels only a few years ago, and an economic recovery )at it sacrificing exuberance for longevity. 1 It says in the text books that market analysis shoud always expect ' ^unexpected but the past seven months have been ridiculous, spite a really fantastic confluence of strong fundamentals, the lustrial average has remained in a very tight 950-1018 trading ;e and most stocks have experienced steep corrections. The cet has danced up to the 1000 level fourteen times now only to stocks become wallflowers and then wilt. This past week no evidence that the market overall is breaking out of its >usly, this is disappointing for us bulls, but the only lclusion we draw is that one should continue to place no l the market to make winners-it is still up to individual it is still very tough, SoHRTifify we will have, in our opinion, a strong market but until then the price paid for mistakes is heavy. In such a selective, unforgiving market, investors must stick with interesting companies and very reasonable multiples as sooner or later these issues will attract dollars unless the bull is dead. We believe aggressive portfolios should have a relatively heavy weighting in rapid growth, consumer related companies. A number of secondary issues in this group are selling at price-earnings multiples that reflect almost no confidence in the outlook for consumer spending. Recent predictions by the Commerce department confirm our confidence in selected companies which benefit from capital spending. The fast food group has also been dragging but growth prospects remain very favorable and representation is suggested. HERE AND THERE IN BUSINESS Richmond Man Heads Illinois Chamber Commoreo i I-- ? • Amos E. Buettell, president of Crown Industrial Products comnany, Hebron, was elected chairman of the board of the Illinois State Chamber of Commerce for the coming year. Buettell succeeds George S. Trimble, as board chairman of the 19,000-member state wide business organization. Long active in business and civic affairs, Buettell holds directorships in six companies. A State Chamber director since 1972, he has been a vice- chairman for the past year, and has served as chairman of the economic development and environmental affairs com mittees. A native of Indiana, Buettell was raised in Sycamore, II. He is a graduate of the Illinois Institute of Technology and the University of Illinois and is a Marine corps veteran. The Buettell family lives in Rich mond. Buettell is a second generation chairman of the board for the State Chamber. His father, Marc, served in the same position from 1959 to 1961. The senior Buettell, now retired, is former president of Ideal Industries, Inc., Sycamore. MOBILE INFORMATION An unique motor van, the Chicago-based Blue Cross and For Your Information Doar friends, A public funeral allows the community to offer its support and share the sorrow of the bereaved family. A renowned pas toral psychologist suggests "the funeral and varied events that surround the cer emony are for those who live on." A private funeral arbitrarily shuts out many relatives, friends, and associates who sincerely wish to bring comfort to the bereaved. Respectfully, ' A PETER MJUSTEN & SON FUNERAL HOME McHenry, Illinois 385-0063 RQoUT FeuqJ OOOOH, ww i t t n be ru t . . RSRL LOOKER] MY, MY, HINT SHE PRETTY „ 77V/5 YSHRf I YOUTH ON "Help Young America" Congratulations to the Lin coln Cloverleafs 4-H Club of McHenry, who were second place winners in the 1975 Help Young America campaign. The youth program was inaugurated in 1972 by the Colgate-Palmolive Company to distribute a yearly grant to the nation's foremost youth o r g a n i z a t i o n s w h i l e simultaneously bringing their aims and needs to the attention of the American public by a national balloting. The Lincoln Cloverleafs club received $100 for efforts in obtaining a proportionate number of votes for the 4-H organization Plans Set tor 4-H Week National 4-H week, Oct. 3-9, will be observed by millions of young people with activities centering on the 1976 theme, "4- H Room to Grow". Radio and T.V. appearances along with news packets, window displays, THE MOTE ] place mats and proclamations by local majors will be apart of the weeks activities. The planning committee for 4-H week in McHenry county in cludes Kim Finkbeiner, Judy Vyduna and Shelly Von Bruenchenhein of McHenry; Bob and Steve Thompson of Woodstock, Michelle Sarko, Lynn Simmons and Marie Kling of Marengo; Leslie and Connie Mecklenburg of Woodstock; and Diane Kuhlman of Hebron. National 4-H week is set annually by the Cooperative Extension service to draw attention to the values of 4-H as an informal, youth education program that stresses development of pratcial skills, Readership and citizenship. What Is A Junior Leader? Junior and teen leaders piay an important part in strengthening and expanding local 4-H clubs in McHenry OUTDOOR TOPICS by Bob Brewster MERCURY OUTDOOR CONSULTANT NOT FAR BEHIND Here's Mud In Your Eye! 4N you DONE Blue Shield Plan's Mobile Information center, will visit McHenry. The Mobile In formation center (MIC) will be located at the McHenry Market Place and will be open to the public between 9 a.m. and 5 p.m. Sept. 23 and 24. The visit by the MIC is co-sponsored by the McHenry County Health Improvement association. Realtor Associates Name Officers Officers for the 1976-77 term were elected at the September meeting of the Associates division of the McHenry County Board of Realtors. The new chairman is Bar bara Quimby of Gateway, Crystal Lake; vice-chairman, Harriett Bergstrand of Durbin Stovall, McHenry; secretary- treasurer, Nancy Henley of Essex Costello, Cary; and board of directors members are Daniel Britts, Century 21 Lake Region, Crystal Lake; Ted Pitzen of McHenry Realty, McHenry; and Richard Wohlt of Ross Realty, Woodstock. Fraser Scholes, of Fraser Scholes & Co., presented a program to the Associates division on McHenry county s e p t i c r e q u i r e m e n t s , regulations, land use and flood plain information. WALK-A-THON On Sunday, Sept. 26, at 9:30 a.m. a Walk-a-Thon will be, sponsored by the youth Life group of Crystal Lake. The walk will begin at St. Thomas Oak street church, proceed to the Woodstock fair grounds, and return to Crystal Lake. The proceeds from the Walk-a-Thon will be given to a needy family from Crystal Lake, the American Cancer Society and to various projects of the Youth Life group. Entry forms are available at St. Thomas rec tory, 200 Washington, Crystal Lake. Help Wanted Of the more than 86 million citizens who filed income tax returns this year, almost 45 per cent paid form assistance from accountants, lawyers, or other professionals. A POCKETFUL OF ICE CREAM Put some ice cream in your pocket for a quick refreshment next time you're out boating. Sound like a crazy idea? Freeze-dried ice cream is only one of many new kinds of foods available to outdoor enthusiasts. Research by the outdoor recreation department at Mer cury outboards shows that food processing technology has made great strides in recent years. In fact, now it is possible to pre pare a complete dinner at a remote lakeshore site, using only one pan for cooking and never getting that pan dirty! Freeze drying works on the principle that by super-quick removal of moisture from foods, it is possible to preserve them with a minimum of pack aging. As long as freeze-dried foods are protected from air and water, they will remain preserved. The freeze-dried ice cream, for instance, is wrapped in plas tic then packaged in air-tight aluminum foil. When you open the package the ice cream is in small, flat pieces, not over one- half inch thick. It should be eaten as it is, and it tastes just like ice cream that you buy from the frozen foods case. How about that meal you can cook without getting the pan 'Ofay? Some freeze-dried roods ttff cooked before the moisture is removed, so all you have to do is add hot water and wait a few minutes until the food has absorbed it. This kind of dinner comes in its own reinforced plastic bag into which you pour the hot water. You need a pan to heat the water, of course, but that doesn't make it dirty. The gang at Mercury sug gests you try a few of these new convenience foods the next time you're out for a day on the lake. They're quick and easy to fix, just right for busy families who -- instead of cooking -- would rather spend their time water skiing, cruising, fishing and hav ing fun. LET S GET TOGETHER AND TALK ABOUT LOW-COST AUTO INSURANCE. Are You New In McHenry Area ? GIVE ME A CALL FOR THE FACTS ON LOW-COST HEALTH INSURANCE. ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ( l • t t ( ( i I •I • i V t ( Do You Know Someone New? WE WOULD LIKE TO EXTEND A ROYAL WELCOME TO EVERY NEWCOMER TO OUR AREA ! ! ! ! ! CALL JOAN STULL 385-5418, a# & J &• W % umnnm % KNOW YOUR AREA-ROYAL WELCOME DOES IT BEST % ¥ ¥ ¥ ¥ ¥ ¥ ¥ r ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥ » ¥ ¥ ¥ ¥ » ¥ » ^ I D LIKE TO ANSWER YOUR QUESTIONS ON LOW-COST HOME OWNERS INSURANCE. I I 'D LIKE TO SHARE WITH YOU THE FACTS ON LOW-COST L IFE INSURANCE. AMERICAN FAMILY I N S U R A N C E AUTO HOME HEALTH LIFE AMKRICAN FAMILY MUTUAL INSURANCE COMPANY • MADISON, Wit. 53701 Call me for Details CHUCK LEWAND0WSKI 1108 Violet St. McHenry Phone 385-2304 county. We also encourage other 4-H-ers to assume leadership responsibilites. And, as they work with adulU in leadership positions, 4-H juniors and teens actively participate in program plan ning, development and im plementation. Since 1973 Reader's Digest has encouraged 4-H'era through its sponsorship of awards in the National 4-H leadership program. Incentives include medals of honor to, as many as four 4-H'ers per county and an expense - paid trip to the 55th National 4-H Congress, November 28- D e c e m b e r 2 i n C h i c a g o , t o O t y f t , boy or girl in each state. A total of $800. in college scholarships go to nine national winners. Of these, the high - ranking boy and girl receive silver trays presented in the name of the President of the United States. For further information on the program or becoming junior or teen leader call "the McHenry County Cooperative Extension office. V fessi°n EARL R. WALSH & JACK WALSH INS. Firt, Auto, Farm, Lift R*prM«nting RELIABLE COMPANIES 4410 W. Rtt. 120, McHtnry 305-3300 DENNIS CONWAY AUTO-LIFE FIRE State Farm Ins. Co. 33!t W. Elm St. McHtnry, III. 30S-7U1 DR. LEONARD B0TTARI 303 N. Richmond Rd., McHtnry Eytt txamlntd - Contact Ltnsat Glass** fitted Mon., Tut*., Thurs., Fri., 4-4p.m. Tuts., Thurs., Frl., 7-» p.m. Sat.,?:* to 3:00 Ph. 305-41J1 or 305-7242 McHENRY COUNTY OFFICE MACHINES SALES SERVICE A RENTALS Mon-Satf-S:30 Friday tllt:M *3 Grant St., Crystal Lakt Ph. 4SV-1224 f McHenry Telephone Answering & Letter Service • Answering Service • Car, Telephone & Paging Service • Complete Mimeographing & Printing Service • Typing & Photocopying Ph. 385-0258 3932 W. Rt. 120, McHenry "GATEWAY TO /YOUR FUTURE" I CALL USf?* $1 (815) 3SS-4S10 Farm Equipment George P. Freund, Inc. Case - New Holland 4102 W. Crystal Lake Rd. McHENRY Bus. 385-0420 Res. 385-0227 CALL The Plaindealer NOW This space is available and could bring new business to you. 385-0170 RADIAL TIRES FOB ALL CARS Europa Motors, Inc 2318 Rfe. 120 815-385-0700 ED'S STANDARD SERVICE STANDARD EXPERT TUNE-UP ATLAS Tires. Batteries, Accessories QUALITY American Oil Products PH. 385-0720 3817 W. ELM STREEf * RADIATORS • Cooling System Specialists AIR CONDITIONING • Trailer Hitches Fabrication * STEEL SALES • Welding & Ornamental Iron WO«« MAMMrrilO Rtef 120 ADAMS BROS McHenry (Next to Gem Cleaners) Phone £85-0783 Copy It! M. at our new quick-action copy cantor. Important Correspondence Inventory Sheets Accounting- Records Order & Bid Forms , Invoices & Statements Catalog Sheets & Bulletins Project/Products Specifications Promotional Letters & Flyers Trv This Convenient New Service Soon1 McHENRY PRINTING SERVICES 3909 W. MAIN •B*y-to-uf XEROX* aqulpmantl 385-7600 A TRAILERS u«D HILLSBORO & OWENS DUMP-FLATBEDS-CAR HAULERS Stidham Horse & Cattle Trailers Plus A Complete Line Of Braden Winches ADAMS ENTERPRISES 3017 W. Rte. 120 McHENRY, ILL. S E R V I C E 815-385-5970