The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

CONSUMERS BEWARE! ALL SALES DON'T ALWAYS SAVE YOU MONEY ... THE LOWEST ADVERTISED PRICE PER SQUARE YARD COULD COST YOU MORE. We are publishing this page of consumer information in the hope that prospective customers -- of any business -- will be able to recognize deceptive advertising and pricing practices immediately. Tidy in no way wants to imply that all carpet retailers use deceptive advertising tactics or selling practices. On the contrary, most carpeting retailers are as unhappy with deceptive advertising as most consumers and there are many retailers in our trade area that have the highest standards of ethics and conduct. But in the past few months "We've got the lowest prices", "we'll beat anyone's prices", are statements that shouldn't be made unless they are factual and can be proven. The bargains offered in any ad should be genuine and truthful. Bait advertising is probably the most commonly used deceptive ad­ vertising gimmick. This is usually done by luring the customer to the store by statements of fantastic savings on given products and when the customer wants to buy the product he is either discouraged by the salesmen or told the product is no longer available. If the products offered are in limited quantities the ad should state that fact. Guarantees should be carefully read and statements such as "In­ dustry approved standards", lifetime guarantees, savings guaran­ tees, etc., should be carefully watched. It also should be understood that most guarantees are written with the intent that only a very small percentage of those given would ever be turned into the retailer or manufacturer. If you decide to buy carpet please buy it from the retailers who honestly advertise the products they sell. The consumer who buys from a retailer employing deceptive practices unknowingly condones their attempts to deceive the consumers. Please buy from someone you can trust -- someone who represents his products fairly and sells honestly. TinVCARPETS IIUI & RUGS 200 WASHINGTON ST./WOODSTOCK, ILLINOIS/815-3.78-1000 "I sell for wholesale prices I'll sell you five rooms of carpet for $68.00." The deceptive 'Carpet Bagger' we have felt that someone must print this type of consumer information. Retailers that advertise a retail price as a "wholesale price" usually represent themselves as a carpet mill outlet implying that they sell at factory prices. These retailers obviously can't sell carpeting for the same price that other retailers buy it from carpet mills, because they are paying relatively the same price for the carpeting. Formep price comparisons are used by many retailers in their ad­ vertising . If the former price is a BONA FIDE price it must have been sold to the public on a regular basis for a reasonable time; however, in many cases the "WAS" price is artificially inflated for the purpose of offering the product at what appears to be a tremendous bargain. In maily cases the reduced price that a retailer offers is just the normal price at which the product has been sold. Suggested retail prices and regular retail prices don't always correspond to what products have been sold for and the consumer should be aware that the manufacturers list price sometimes does not reflect what the product sells for in a specific geographical location. No retailer should sell or advertise products for reduced prices and refer to the normal selling price of the product when the product being sold is discontinued or a "second", without referring to that fact. Pictures used in advertising usually come from copy services. If pictures imply large warehouses, large selections, expensive carpets, when in fact the advertiser does not have warehouses, large selec­ tions, etc. he should state in the ad, "pictures are for illustration only and do not show actual inventories or facilities." ? i