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SUPPLEMENT TO McHENEY PLAINDEALER - PAGE 7 -WEDNESDAY, JANUARY 24,1979 Breakthrough in pre finished siding... New colors and rich textures add beauty THURS. JAN. 25, 26, 27 iy * No matter what the period, style or wall surface of your home, exterior decoration is no longer limited to increas­ ingly expensive painting cy­ cles. Pre-finished siding has come of age, and whether the house is Victorian, Colonial or contemporary, there's a siding to match it* Color breakthrough The biggest news, particu­ larly in aluminum siding, is the wide range of colors and textures now available. Shades of brown, green, blue, ivory, avocado, red and the 6arth tones are beginning to rival the ever popular white finish. Embossed textures range from a smooth finish to repli­ cas of almost every style wood finish, even cedar shakes. These styles and paints are often guaranteed for 20 to 40 years, while maintenance is reduced to a minimum. Pre-finished siding also provides other design alternatives -- horizontal panels to accentuate the long, low lines of a ranch house, vertical panels to break up a too-long horizon­ tal sweep, or accent the gable ends of a colonial home. Trim and accessories, such as corner posts, columns, soffit, fascia, gutters and downspouts, are available to match the siding. If yours is an older house that boasts prized detail, aluminum fittings can most often be formed to duplicate them. Even gingerbread on a Victorian treasure can be re- finished to blend with the new siding and look perfectly at home. New "charm" Far from diminishing the character of older houses, aluminum, properly in­ stalled. can help retain their charm with the added be­ nefits of reduced mainte­ nance. While pre-finished siding also comes in vinyl plastic, hardboard and steel, alumi­ num offers the widest range of colors, styles and acces­ sories, and has the most suc­ cessful track record. On the market for over 30 years, it has been used to re-side over 11,000,000 homes. Pre-finished hardboard is available in a wide range of colors and textures but it re­ quires more care than other sidings. With steel, the exposed edges of the pre-finished sid- ing may be affected by weather. / Vinyl plastic is usually available only in white and pastel colors. It may become brittle at low temperatures and wavy when the tempera­ ture goes up. Long-term characteristics of vinyl siding are not proven since it has only recently be­ come available. Look around! Whatever siding you choose, be sure your exterior decorating scheme not only pleases you but also blends well with other houses in the neighborhood. Decorators suggest limit­ ing your choice of colors to three, including siding, roof and trim, and keeping them complementary. Having decided on siding, go a step further and choose the insulated kind because it may pay for itself in energy savings and add to your com­ fort, winter and summer. Plain siding does not have much insulating value, but when properly installed with insulating backer over alu­ minum foil it can cut your fuel use. Choose carefully Choose your contractor as carefully as you select your siding, because his reputa­ tion and expertise will de­ termine the quality of the job. Check with people who have had their homes re-sided, with local bankers, the Better Business Bureau and the Chamber of Commerce. To help you choose the best type siding for your home, write for a free copy of a new 16-page booklet, "A Homeowner's Guide to Choosing Siding,"' available from the Aluminum Siding Information Bureau. Dept M9, 250 West 57th Street, New York, N.Y. 10019. MOP UP SAMTX DURING DOLLAR DAYS 20% OFF \ AvWj Everything In Our Store!! FOX RIVER VRLLEY BORT CO. 1310 N. RIVERSIDE DR.. McHENRY 385-0454 I iiilP wiwi^saMii OfM MUCII SWEATERS-COOTS- SKI RTS- 01PUSES - PAMTS-CCDRDI MATES