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McHenry Plaindealer (McHenry, IL), 16 Jan 1980, p. 37

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PAGE 14 - PLAINDEALER -WEDNESDAY, JANUARY 1C, 1160 bakery buys RIVERSIDE BAKE SHOP 1309 RIVERSIDE DRIVE 385-0044 • McHenry, III. SATURDAY, JAN.19 Fragrance has a long and romantic history SATURDAY ONLY! * Doughnut Holes 2Do&for $100 Extensive scientific research has come up with a startling fact: it isn't the brain or the heart which has controlled the fate of the world. It's the nose. Yes, the nose. Just ask Cleopatra or Madame de Pom­ padour and, if you dare, Catherine de Medici. These powerful and beautiful women had one thing in common: they adored perfumes. Scientists say that odors by­ pass the reasoning area of the brain, stimulate motor impulses and act directly on the center that controls blushing, pounding of the heart and die release of hor­ mones into the blood stream. Cleopatra and Catherine didn't need anyone to tell them that. The Temptress of the Nile captivated Anthony while float­ ing down a barge with a perfume so haunting that crowds of peo­ ple on the shores followed. Madame de Pompadour kept Louis XV in tow by spending thousands of dollars a year on perfume. (Those beauty spots she cleverly hid and then chal­ lenged Louis to find probably helped, too.) As for Catherine de Medici, well... she installed herself at the Tliileries with Rend, her pri-. vate perfumer, who took care of her fragrances a* well as her ene­ mies. Besides being an expert at mixing scents, he was an expert at mixing poisons and at least two of Catherine's royal rela­ tives came to a sweet end via a poisoned-perfumed glove and a sinister sachet. From the early Egyptians on, perfume has played an important part in history. Even that roguish fiddler Nero had silver pipes in- JANUARY 17-18-19 SAVE FROM *20 TO MO ON A WASHER & DRYER PAIR DURING DOLLAR DAYS WHILE ALL MERCHANDISE IS REDUCED. CHECK OUR DARGAIN BASEMENT. G.E.24 CU. FT. REFRIGERATOR SIDE BY SIDE, WATER AND ICE THRU DOOR 1 ONLY WHITE REG. 1199.95 *995 00 WESTINGHOUSE 18CU. FT. REFRIGERATOR 2 DR., AUTO., DEFROST 1 ONLY - WHITE REG. $569.95 r '469 00 AMANA 16 CU. FT. REFRIGERATOR 2 DR., MANUAL DEFROST FREEZER REG. $599.95 '499 00 AMANA 16 CU. FT. REFRIGERATOR 2 DR., 1 ONLY, HARVEST FULLY AUTO. DEFROST REG. 629.95 <529 00 SPEEDQUEEN DELUXE ELECTRIC DRYER 5 TEMP., 3 CYCLES, 2 ONLY, COFFEE REG. $329.95 *269 00 MAYTAG ELECTRIC DRYER 3 CYCLES , HIGH-LOW-NO HEAT 1 ONLY AVACODO REG. $409.95 WESTINGHOUSE 13 CU. FT. REFRIGERATOR MANUAL DEFROST, 1 DAMAGED SCRATCH & DENT 1 ALMOND 1 WHITE REG. 389.95 *349 00 WESTINGHOUSE 16 CU. FT. REFRIGERATOR 2 DOOR, AUTO. DEFROST, 1 ONLY ALMOND SCRATCH & DENT REG. $489.95 '439 00 G.E. 18 CU. FT. 2 door, auto, defrost, 1 ONLY WHITE, SCRATCH & DENT REG. 519.95 '439 00 WESTINGHOUSE 16 CU. FT. UPRIGHT FREEZER HOLDS 550 POUNDS SCRATCH & DENT REG. $489.95 >439 00 ZENITH COLOR T.V. SYSTEM 3 1979 MODELS 3 ONLY REG. $799.95 *650 00 AMANA 16 CU. FT. REFRIGERATOR BOTTOM FREEZER, AUTO. DEFROST 1 ONLY HARVEST REG. $679.95 00 ( HOOVER 7 SPEED •WARING! ICE CREAM •PARLORL G.E. STEAM DRY IRON REG. 16.98 WEST BEND TWIN DURGER REG. 24.95 "QWIK6 G.E. 3 SPEED MANM IMIXERI REG. 13.98 1 ONLY REG. 39.95 |MAKER| REG. 39.95 REG. 49.95 REG. 1.00 $2050 $1450 *3950 $12 $245° lance Serving the McHenry Area For Over 50 Years" ; 305-5500 IN J, GREEN ST stalled in his dining room to spray guests from above with perfume. Some guests were said to complain that his servants took more care in scenting the table than in preparing the food for it. Elizabeth I in England had a royal still on the premises where ladies of the court could con­ stantly brew one of her favorite scents. During the 17th century in En- gland, Puritans apparently thought the whole thing was get­ ting out of hand. They put a bill before Parlia­ ment which read: "All women, whether virgins, maids or widows, that shall . . . impose upon, seduce and betray into matrimony any of His Majesty's subjects by the use of scents . . . shall incur the penalty of the law in force against witchcraft and that marriage upon conviction shall stand null and void." Perfume wasn't the only cul­ prit named, incidentally-- paints, hoops and high heels were included in the list of devi­ ous helpers. Luckily, the bill did not pass. Of course, women weren't the only ones to use scent effec­ tively. Napoleon reportedly went through 60 bottles of eau de cologne a month. Louis XV, as might be im­ agined, matched his sweetheart in her love for beautiful scents. Perfumes reflect the cultures and moods of the areas of the world in which they are devel­ oped. The names are a tell-tale sign of the attitudes. For example, in our country and Europe, perfumes abound with romantic, enchanting names like Piqu6, Redken's flo- ral-bouquet scent which is the newest to be introduced to the fragrance market. Piqu£ is named after the richly textured fabric known for feeling sensual and luxurious. In the Soviet Union, where luxury and flights of fantasy are not exactly encouraged, fra­ grances with names like "The Kremlin," "Sputnik" and "Red Moscow" are big hits. Today 's women are returning, to a softer, more subtle scent. The mood of many women in the past few years has prompted them to wear outspoken fra­ grances. Those are still fine for some occasions, but there are those where only the most sensual and persuasive scent will do. Piqu£ is such a scent. And if Cleopatra, Catherine de Medici and Madame de Pompadour were around today, we bet you'd find them dabbing a little, or a lot, of Piqu6 behind their ears. Incidentally, they (or their ser­ vants) would be buying it in beauty salons because that's where Piqu£ is sold exclusively, like all Redken products. But those ladies probably would know to go to a salon for their perfumes. During the times of the Caesars in Rome, fra­ grances were sold to the upper classes exclusively through bar­ ber shops. Even in the 17th and 18th centuries in France, fra­ grances were normally manufac­ tured and purchased at barber shops. Redken is the largest manu­ facturer and distributor of hair, skin care and treatment products for men and women which are exclusively for use and resale in beauty and barber styling salons. / ve been accused of never relax iftg. I have a marvelous country home that I go to, but after an hour then I say 'well, what's r}e?t' ' (1" L°ve to sketch, to run. I love antiques, the snow, the change of the season. I love to be with my friends and family. I've een very fortunate to come across 'he people / have, and to he u i le to do what I' ve dor\e. ^Albert Capfato""

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