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PAGEM W8 In the ' spotlight A fly's head magnified 150 times by an electron microscope. "The Invisible World" concludes summer encores A whole universe, smaller and larger than man can see, might escape his wonder if it were not for some ex­ traordinary techniques. In "The Invisible World," a Na­ tional Geographic Special, amazing cameras and imag­ ing devices uncover microscopic life in minute detail, penetrate galaxies and atoms, freeze movements, and alter forever our perceptions of the v^orld. Produced by the Nati&nal Geographic Society and WQED/Pittsburgh and made possible by a continuing grant from Gulf Oil Corporation, "The Invisible World" will be telecast Wednesday, September 9.* The eye, though a versatile organ, affords man a surprisingly narrow window on the world. Each moment worlds escape us because they are too small, too large, too fast, too slow for us to perceive. Sophisticated technology reveals many usually unseen events. One device is the scanning electron microscope, which uses a focused beam of electrons instead of light rays to magnify'objects 20 million times and more. Among highlights, "The Invisible World" takes an unprecedented look at uranium atoms in motion. Cap­ tured on film by one of the world's most powerful scann­ ing electron microscopes, the atoms are magnified on the television screen roughly 10 million times. Elsewhere, time stands still as a strobe light "freezes" bullets in flight as they blast an apple and slice a playing card, and a dramatic time-lapse film essay stops a falling drop of milk in mid-splash. "The Invisible World" has won an Emmy as well as the Houston, Chicago, and New York International Film Festival awards, and was one of the four 1980 National Geographic Specials, which as a series won the George Foster Peabody Award. 'CHECK LISTINGS FOR EXACT TIME y - • •=* by Scott Hessek 1 • * rStl ftK •fCT" GOVERNMENT "AID"? NO THANKS! Marva Collins, the amazing teacher who runs a private school for "cast-off kids" in Chicago's ghetto has these children reading Shakespeare and writing complicated essays at the age of eight. She is a wonder to educators nationwide. In the recent issue of Guideposts, she said, "The Government offered us funds, but I couldn't accept them. We don't want to march to the beat of the Federal drum; all I have to do is look at the worsening condition of my neighborhood schools despite more than 10 years of government funding for new audio-visual pro­ grams and other "teaching aids." "So we still limp along. We never know from week to week whether we can pay the rent on our school rooms. But I have come to trust the Lord in every way. Somehow, some way, often at the last minute, we seem to manage." MOVED, NOT FORWARDABLE I recently previewed a U.S. Government film from a (distributor called "Coming of Age," made by a Presidential j;Commission on pensions. The program consisted of an intelligent debate on the pros and cons of re-vamping both Social Security and the entire retirement system in America. It featured some of the blue-chip pension wizards of America. At the end was an ad urging viewers to write for a free booklet on "Pensions." f I was impressed with both the content and timeliness of the feubject. I recommended using it on satellite in about a month. ; I also mailed a postcard to the p.o. box given at the end of » the program to see what kind of a booklet they were giving out. Last week the postcard came back to me saying, "Moved, not " forwardable." I checked with the film distributor, who was being paid by the government to distribute the film, and they wer^ unaware of the p.o. box closing. I finally found that the Presidential Commission had closed the box last August without any forwarding address, yet Uncle Sam was still Raying for the distribution of the film to TV stations across America. I just wonder how many disappointed people wrote the government hoping for an answer to one of the biggest ques­ tions of their lives--pensions--and were told, "Moved, not for­ wardable." LETTER TO THE EDITOR Letter to the Editor , j /ly Cable Marketing Magazine New York, N.Y. Dear Sir: In your recent issue of Cable Marketing you ran an editorial entitled "From the Head End" in which Editor Manuel Guadalupe states, "Adult programming is, after all, in this day and age, more a question of marketing than it is of morality." If a comment like that comes "From the head end," I wonder where he's been keeping his head. Sincerely, Scott Hessek TV COMPUIOC SCRVICfi. INC