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PAGE t - PLAiwmr. ai jgw .WEDNESDAY, JANUARY 13. IMS LER-W CRAFTS & GIFTS 1 2 1 9 N . G r e e n S t . Mc Ftenry, II. 60050 344-0060 JANUARY WHITE Hit SALE 10%OFF 20%-50%OFF ALL PLASTER WHITE WARE •SELECTED ST1TCHERY •HOOKED RUGS •SILK FLOWERS CLASSES EOR FEBRUARY P l a s t e r P a i n t i n g A d u l t s a n d C h i l d r e n P o r c e l a i n D o l l s • S t a r t i n g J a n u a r y 1 4 M u s t R e g i s t e r M a c r a r n e M u s t R e g i s t e r S i l k F l o w e r s M u s t R e g i s t e r Future broadcast systems stress Es?j-n-n JMI ::c s.sEfEs Sale Continues Wed. Thru Sat., Jan. 13-16 y Reduced Further Reductions Up To 60% Master Card Visa Accepted \# I I By ED HAVENS ©It's early evening. A large projection television screen covering most of the living room wall is displaying the schedule of programming for the upcoming night's broad­ casts. Among the selections are the championship soccer match in Rio de Janiero between Argen­ tina and Brazil, a special live telecast from Moscow of the an­ nual Chopin piano competition, an exhibition of items for to­ morrow's auction at Christie's in London, an Australian televi­ sion network program about to­ day's popular music, and a documentary filmed in Peking (Beijing) on the Chinese dance troupe. And there's more! In addition, there are the standard network and cable pro­ grams from which to choose, plus a two-way interactive com­ puter hookup which supplies in­ formation from stock market reports to chess instruction. The major decision of the evening is which shows should be watched and which should be preserved on video tape. A scene from the 21st cen­ tury. No, one more likely to be in anyone's living room by the year 1985. The home entertain­ ment industry is about to ex­ plode. Major new broadcast sys­ tems, including direct satellite to home programming, will bring a virtually unlimited choice of entertainment to the American consumer. Imagine... worldwide cov­ erage of live events and special features 24 hours a day, large- screen high-resolution pictures, beautiful stereo sound fed through die home audio system, dual language broadcasts for foreign programs--all will be readily available in the next three to five years. These complete home enter­ tainment/information systems will be to the 1980s and 1990s what color TV was to the 1960s and 1970s. Growing diversity This revolution in home en­ tertainment has already begun, with cable TV and home video the first signs of the growing di­ versity. Video cassette re­ corders are rapidly becoming the new entertainment source in many U.S. households. By 1985, VCRs will be even more important to the consumer public. With the tremendous va­ riety of,programming, many special events will be broadcast only once, often in the middle of die night, and even more of­ ten several programs of particu­ lar interest will be shown at the same time: For maximum flexibility Building a permanent library of outstanding presentations, as well as taping a show for view­ ing at a more convenient time, will allow maximum flexibility in getting the most program ma­ terial from the many available choices. The equipment used to trans­ mit and receive these | will be far more than even today's. Direct broad­ cast from satellites will provide greater signal quality, while high-resolution, large-screen television will reproduce evey detail of the original picture. The audio portion of the pro­ gram will be in full-range stereo sound. This places a heavy de­ mand not only on the basic set of equipment, but on the VCR and video tape as Wen. Any common'flaws, sudh as video noise or dropouts, will be much more apparent dun when seen on present televisions. High quality tape essential Many programs will be re­ corded for future viewing while the owner is not present. If die video tape jams halfway through, the program will be lost forever. It will therefore be even more important than it is today to choose the highest quality video tape possible. Ken Kohda, TDK's vice president and general manager, agrees. "After the consumer public sees the high-quality per­ formance of these new program distribution formats, their standards will rise even higher than they are today. "If the reproducing medium can't accurately reflect what the consumer sees first-hand, then that technology is lost. TDK is presently working on new developments in the man­ ufacture of video tape to remain in the forefront of video tape technology." The direcr^satellite broadcasts and sophisticated home viewing systems are only part of the story. Cable systems, the first alternative to network broadcasting, are continuing to diversify, and have finally achieved major market penetration after 32 years. Videotex, an adjunct to cable or telephone, is a computerized two-way data retrieval system. ' " --- ---- This system, highly successful in various test markets of the U.S., allows the viewer serv­ ices that can be accomplished at home, like banking and shop­ ping. ig is one Electronic' of the latest v_. to emerge on the scene. Called teletext, this over-the-air broad­ cast utilizes the capabilities of the computer and television to convey its technology. Always available Pages of news, advertising, stock maricet listings, and any form of printed matter will be available to the viewer at all diversified program formats open up obvious new horizons for the video recordist. At present, network and cable television broadcasts offer a variety of movies, specials, local sports events, town council meetings, and grass-roots programming for direct off-the-air recording. Add to these satellite, videotex nod teletext communications, and the (recordist is given a variety of [ and reasons to record. A filing system on tape, for example, could be set up with daily stock listings from teletext. Or, salient points from adult education lectures could b% compiled on video tape for concise point-of-reference material. The possibilities are infinite! More important every day The role of video cassettes becomes increasingly important as these new systems enter the home tele vision screen. TDK's Kohda explains, "With the ad­ vent of videocassette technol­ ogy, television no longer dictates the schedule of the viewer. "As television broadcast sys­ tems transmit almost picture- perfect quality and better sound into the home, the consumer will demand the highest quality and reliability that is available in videotape. ' "TDK, for one, has built its reputation on these factors from the beginning and intends to keep its research department very busy in the coining years . " It's clear that a brighter day is dawning for the video con­ sumer. Ed Havens is technical services manager at TDK Electronics Corporation. SILHOUETTE S 4719 W. Elm St. JANUARY 14.15*14 NOW OPEN TUES. THRU SAT. ~ V* • . *-• •̂SHAMPOO OFF ftSETH JL^^ORHAIRCU BONUS • HALF-PRICED HAIRCUTS FOR CHILDREN UNDER 12 EVERY WEDNESDAY IS SR. CITIZENS DAY EmS |ALL| PERM WAVES