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tility for the jean. 3321 W. ELM ST McHENRY r«c ̂TWO DOLLAR COUPON =B> This Coupon it worth fWOtgllAM OFF when presented with any MCgHOMMi of $10.00 or more (Clean Only) •SWTATHTT • PANTS *JUM •«IOU»« • SM PANTS • JACKITI •sum • JUNTSUITS •SKMVS • COATS • SUMMITS •MBS1S EXPIRES: SEPT. 17. 1983 One Coupon For Order. Pie. McHENRY SAVINGS i KM UIKItnil PAGE 8 - PLAINDEALER - FRIDAY, AUGUST 19.1M3 Back-to-school jeans wardrobe offers versatility and fashion There are no more imagi­ native, amusingly-dressed individuals than the youth of America. As they return to classrooms and campuses this fall, they delight in adapting the tried and true "blue" ̂ ean to their own par­ ticular ideas of comfort and fashion. According to Jennifer Bates, men's fashion coordi­ nator for JCPenney, most young people will look to the ever-popular jean to provide the backbone of their back- to-school wardrobes. Bates says, "Long ago jeans were established in our country as acceptable work clothes. They've since earned a <cNa.tu.xz 4. doxnucofiia 3402 W. ELM ST.. (RT. 120) McHENRY (815) 385-6696 > WE HAVE THE "HEALTHY ALTERNATIVE" TO LUHCH BOX BLUES FUN FOOD FOR SNACKS 'STUDENT FOOD •YOGURT COVERED PEANUTS TRAIL MIXES •CARROT CHIPS CAROB-COVERED PEANUTS •WHOLE WHEAT PRETZELS HEALTHY & HEARTY SANDWICH FIXINGS •PEANUT BUTTER •CHICKEN BOLOGNA •WHOLE-GRAIN BREADS SWEET TREATS •CAROB COVERED MALT BALLS •CAROB-COVERED RAISINS •YOGURT-COVERED RAISINS •FRUIT LEATHERS ' •FRUIT-JUICE SWEETENED COOKIES FROM "BARBARA'S BAKERY" for themselves as per- ifhe single most versatile sportswear item." During the designer jean eraofthe "70B, all the appeal was in the name; silhouette and fabric were of secon­ dary importance. Bates takes the story one step further, "Everybody got into die jean business, which led to countless numbers of designer jean labels and- extremely 'high prices; Finally, the consumer got fed up. He was ready to interpret the jeans look in his own way, with or without the I,,..,fjt «-«--«- w Dentin ox designer laoeis. What are jeans lovers looking for now? Bales con­ tinues, "Color, texture and sy stores c black, washed-down gray, bleached blue and stripes as well as standard indigo denim. "The 'me' generation has come of age, gained a kit of fashion self-confidence and ift> longer feels a strong need for constant brand identifi­ cation to make a personal fashion statement." As an example. Bates mentions the '50s retro influ­ ence: "The Japanese have adopted this look totally, starting with their clothes and continuing on into their popular music and home for- nishings. America shows selective elements of this influence, especially in N the fabric may be a washed- down pin-stripe denim." To parents of the jeans generation who dream of sons and daughters fault­ lessly attired in conventional "grown-up" clothes, Bates has a word of consolation: ' Don't despair when your still wash his car in T-shilt and faded denims, but for a date, he might build a clas­ sic, clean-cut jean look around a sportcoat, crew neck sweater and knit tie." ITS A CLASSICt The basic five pocket denim jean b ai much in demand as ever. Acceptable for elames and dating, this look was assembled with obvious care and attention to detail. JCPenney fashion experts suggest an Oxford but- ton-down shirt. Fair Isle crew neck sweater and her­ ringbone Harris tweed sportcoat to define this version of the jean look as a clean-cut American classic. Athletic shoes are classroom favorites The days when sneakers were worn only in the gym are past. They are also the fashion favorite with today's sports-minded youngsters. Kids wear sneakers, or Going On To College? Don't Go Without McHenry Savings' Froe College Student Chocking Account! McHENRY SAVINGS AMI LOAN is pleased to provide you with a Free checking account to assist you in your quest for higher education. Just stop in any one of our offices, and we'll open your FREE Checking Ac­ count with no monthly service charge and no minimum balance. This of­ fer is available only to full time undergraduate college students. Slep In Today...Sign Hp Far Yew Free Checking Acceent INTRODUCTORY OfFER STUDENT CUT REG. $21.50 STRAIGHT LEG DENIM JEANS 25w - 29w ^Arizona sun I £• athletic shoes as they're now called, in the classroom as well. And that's fine, says a consultant for the Podiatry Society of New York State. Parents who used to think that it was bad for a child's feet if sneakers were worn all day were misled, he said. " It was a completely false notion. As long as there's nothing wrong with a child's feet, there's nothing wrong with wearing athletic shoes," he said. Gone. too. are the days when there was little selec­ tion in sneakers. Today, ath­ letic footwear manufactur­ ers, such as Etonic, offer a wide range of boys' and gifts' tennis, running, indoor court, and turf shoes. They're sturdily built, made of quality leather, suede, canvas and rubber, yet are fashionably designed to be worn casually as well as for athletics. When buying athletic shoes for a child, keep these "nts in mind: Allow V* to of an inch in front of the big toe. The top of the shoe should not press down on the foot and the back of the shoe should fit firmly around the heel. in general, the shoes should not feel stiff. They* should feel comfortable from the first day of wear. BACK TO SCHOOL SAVINGS! One Coupon Per Order, Please SHAMROCK CLEANERS McHENRY MARKET PLACE 4400 W. RTE. 120- McHENRY-385-1944 1:30-4:30 SUNDAYS