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PAGE 14 - PLAINDEALER - WEDNESDAY, MARCH 28, 1984 New dresses celebrate the year of the chemise In the Middle Ages, it was a garment worn by women next to the skin, with long sleeves and a straight hang­ ing silhouette. By the 14th century it claimed a name--smock-- and later in the 17th cen­ tury it was called a shift. It re-emerged in the early 20th century and was re­ named the tube dress or pillow-slip dress, becoming a favorite of the 1920s flap­ per. What is this fashion phe­ nomenon that received star billing on fashion runways in Europe and on New York's Seventh Avenue as "The Dress" of the year? The answer is, of course, the chemise. According to Clint Sco- fleld, dress buyer for JCPenney department stores, the chemise began to hint at its existence on fash­ ion runways as early as 1950. That year, Balenciaga de­ signed a middy dress that was to become a classic. The silhouette was cut with a full skirt but a top that was absolutely straight and un­ fitted--thus the chemise took shape. Loosening of traditional; fitted styles continued with each collection, evolving into unfitted suits and straight line coats. THE IDEAL FOOD OF THE FUTURE IS HERE FOR YOU TODAY. IF YOU FEEL, LIKE MOST, THAT TODAY'S PROCESSED FOODS AREN'T PROVIDING YOU & YOUR FAMILY WITH THE NEEDED NUTRIENTS & PROPER BALANCE WE HAVE THE ANSWER FOR YOU. THE 'ALLFOODTABS" REPRESENTS THE ULTIMATE IN NUTRITIONAL CONVENIENCE. AS ITS NAME SUGGESTS, THE ALLFOODTAB IS ALL FOOD IN TABLET FORM...POSSIBLY THE MIRACLE FOOD OF THE CENTURY. SEE THE IDEAL WAY ASSOCIATION BOOTH AT THE McHENRY TRADE FAIR & ASK ABOUT THE MANY BENEFITS OF THE IDEAL SNACKS! "ALLFOODTABS" ELM STREET 3311 ELM ST.(ROUTE 120) McHENRY. ILL • 344-3770 OPEN FOR LUNCH AT 11:30 AM 7 DAYS A WEEK ELM STREET INN WELCOMES YOU TO McHENRY'S TRADE FAIR AND LOOKS FOR WARD TO SERVING YOU DELICIOUS GYROS ft PIZZA WITH YOUR FAVORITE BEVERAGE. WE HOPE TO SEE YOU AT THE TRADE FAIR AND AT THE INN! Then, in 1955, Givenchy made a dress that was pure chemise: a soft wool dress with short sleeves and col- larless neck. In 1957, the couture houses took the chemise seriously and Dior showed the "Freeline" -- perfectly straight, unfitted dress in wool, with a crew neck and long narrow sleeves. Ju*t the start These two beautiful ex­ amples of a new tailoring art were the beginning of mil­ lions of unshaped little dresses which clothed most of the feminine world for the next 10 years. Even mini-skirted ver­ sions appeared with theon- set of the English fashion invasion during the mid- 60s. These unfitted shapes have recently been called the trapeze (the name given by Yves Saint Laurent), the tent, and even by their 17th century name--the shift. The spring collection at I returns for spring '84 with these two slen­ der. graphically patterned silhouettes--the shape of fashion now. On (he left, wide-striped dolman sleeves create a clean, crisp line while the back features an asymmetrical zipper closing. On the right, stripes move in two directions from the strongly defined shoulders to the knee-grazing hemline. The envelope-style neck closure is detailed by a line of silver snap buttons that run down the front of the dress. Both dresses are in a natural and gray easy-care cotton and linen blend, and retail for gSO.OO. Dresses and accessories are available at most larger JCPenney department stores. . JCPenney (aod virtually every major spring collec­ tion on Seventh Avenue and throughout Europe) fea­ tures a new chemise--the Chemisier. Infinite variety The new variations of the chemise are shown in posi­ tive-negative stripes and checks, muted patterns or in vibrantly colored prints. Fabrics used are cashmere, linen, light wool, cotton, silk and. for today's busy woman, synthetic blends that wear so well. Clint Scofield says that, "at JCPenney, chemises are clean and modern with bold new details cleverly added." Outstanding tin the spring line are chemises with sil- ver-dollar size buttons, en­ velope style neck closures, wide cowl necklines and dolman sleeves. Although this year's de­ signs may be sporting a new name--the Chemisier--the concept remains the same. It's a silhouette falling freely from the shoulders, which is perfect for today's fash- ion-conscious woman no matter what her shape and size. Clothes for the great outdoors The craze for men's out­ door wear lives on. The boom in outdoor clothing represents the "Urban Mountaineer look," ac­ cording to Time Magazine. The designer clothes are both stylish and comforta­ ble, a combination which is most desirable to active weekend sportmen or those who just wish to look the part. To the daily city dweller, the rugged wear represents "camping and backpack­ ing" clothes. And, whether your style is Ralph Lauren's "Rough- wear" or just comfortable Chamois doth shirts, enjoy the outdoors. F O R A G E N T L E 0 H - S 0 R E L A X I N G M A S S A S G E A T A N Y T I M E A N Y W H E R E 1 .ON OFF Sv\ Mac* it bshind your ^vouldort or nock. and loan bock on H. Tha Automatic Mouag) Pillow 900$ to work hwftaatly, to raiox tight thovldor and nock mutcla* with a g*ntty pulsating action. Or sit down, kick oH your ihoti, ond plott your fttt on tho Mas tag* Pillow Than anfoy a tingling mottago that parks up tirad loot to much, you'll almost iaal lika done in • IYMTKAVKL. Plot* lha Automatic Mat tog* Pillow bohind tha tmall of your bock whil* you driv*-o» whil* you travol by plan*, tram or but. Th*r*'t nothing to plug m. no cordt to g*t tonglad in. Jutt l*on back ond *n|oy! AT THE OFFICE... Us* th* Mas tog* Pillow to mattog* tirad. oching mutcl*t in your bock, thouldart. I*gt or f**t. Wh*n your* don* futl tuck it owoy in th* d*tk drawer until n*xt tint* Just Ivan bock against H, or press on H. to turn it on I (Operates on two ~D" coll* inside th« podding.) IDEAL FOR HOME. OFFICE. TRAVEL OR AFTER SPORTS. MAKES A GREAT GIFT. TOO! Tha Automatic Massoge Pillow measures 12" by 12" by4".Inside--buried in 4"-thick poly u re thane foam-is a unique, miniature vibrator octivated by a micro-switch requiring only a gentle pressure. It operates on two alkaline "0" cells (not included), The pillow is covered with a plush cloth material or vinyl, with a tipper opening for easy ac cess to the battery compartment. See us at Booth No.201 in th» Looming Cuter