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«. PLAINDEALER HKH AL1>. WEDNESDAY. DECEMBER 19.1984 Burfeindt concludes (Continued from page 1) provides entertainment but cannot supply the diversity of information and local news found in newspapers," said Burfeindt. Speaking of news content, fturfeindt sees readers' needs (Changing with each generation. "Our newspapers have and will continue to respond to those changing needs with in-depth news accounts, features on local f>eople and shopping con­ venience through advertising messages." 1 He said recent trends suggest need on the part of the reader more business news. He added "...trends in reader in­ terest seem to run in cycles from wanting more community news of clubs and social happenings to a desire for more national and Mate news and from there to a want for more local and regional school and government news." Burfeindt added: "The newspaper industry is unique in the fact that each day you manufacture a new product that you hope will satisfy the need of the consumer, however a renowned newspaperman once told me that 'unless you have some unhappy readers you most likely are not doing a good job in your news coverage." Reflecting on his career Burfeindt said: "Sure I'm going to miss it. The many wonderful and dedicated people I've been associated with over the years have made my job a lot easier. My decision to inform the board in 1962 of my retirement came after a lot of soul-searching. I've enjoyed watching the growth of the company in the communities we serve and I look forward to renewing acquain­ tances on my return visits," said Burfeindt, 60. ' The company publishes seven daily newspapers «nd 13 weekly or bi-weekly publications as well as numerous shoppers in nor­ thern Illinois and Iowa. Founded in 1851, the B.F. Shaw Printing Co., Inc. has the distinction of being the longest continuously-held family newspaper group in Illinois and possibly the nation. Burfeindt has ushered in one-third of the longevity. Of his early retirement, Burfeindt said he is looking forward to enjoying life in Peel, Ark. where he and his wife, Lila own a home on Bull Shoals Lake. The couple also plan to do some traveling "...and seeing some of the beautiful sights we have heard about." c, His interest in hunting was sparked from his training of Labrador retrievers. He also enjoys flying and has been a pilot since 1968. At the retirement party the company presented Burfeindt and his wife a motor for the couple's houseboat. Burfeindt's work ethic has been to operate tne newspapers as a family. "Each employee is an integral spoke in the wheel with an equally-important job to do." Of the Shaw family Burfeindt said he holds the highest respect for them and thinks of them as family. That same feeling is echoed by family members who have worked closely with Burfeindt. Said E.K. Shaw of Burfeindt's role in the newspaper business: "Bill is highly-respected in the industry and by our family." Shaw recalled a time in the late 1930s when he and Bur­ feindt, both high school age, baled newspapers together in Residents take out petitions for seats on Lakemoor board the basement of the old Dixon plant on First Street. "He was dedicated then and that has never changed." Burfeindt began his newspaper career in 1937 as a carrier boy in Dixon. In 1941 he entered the job printing department as an apprentice and journeyman printer. Following a, three-year military term with the 36th Infantry Z ivision in Africa and Europe, Burfeindt returned to the states in 1945 after being wounded in France. Returning to newspapers in 1946, Burfeindt spent the next three years gaining experience in the advertising, news, composing and circulation departments. In 1949 he was appointed publisher of the McHenry Plaindealer, a weekly newspaper, and in 1962 was appointed publisher of the nearby Woodstock Daly Sen­ tinel. Upon the death of Arnold V. Lund, former general manager, he was named assistant-general manager m^l976 and general Burfeindt has served^ on the board of directors of the B.F. Shaw Printing Co., Inc. and has been an officer for six years. Active in civic affairs, Bur­ feindt served terms as president of both the McHenry and Woodstock Chambers of Commerce, is a charter member of the McHenry Rotary Club as well as a member of the Woodstock Elks and Lion's Club. Burfeindt also served for 20 years as a member of the Woodstock City Economic Development Commission. His retirement is effective Dec. 31. Bob L. Edwards, Knoxville, IA., succeeds Burfeindt as general manager of the com­ pany. The upcoming April election will find few candidates seeking office in the village of Lakemoor. One petition has been requested for the office of president, according to Village Clerk Alice Owens. Pat Morrison, current president pro­ tein, has decided to run for election to the office. She replaced Richard Hyatt when he became ill last summer. In the trustee races, C.Ed Godt has taken out a petition for re-election for the four-year post and Janice Martin will seek election to her appointed post as replacement to Harry Brady who moved out of the village this year. Connie O'Rourke has also requested a petition for election. If no one else takes out petitions, the three candidates will run unopposed for the three open trustee positions. * As of Dec. 13 no one has sought a petition for the post of village clerk. Alice Owens, present clerk is not seeking re-election. RETARDED ASSOCIATION The regular monthly meeting of the board of directors of the McHenry County Association for Retarded will be held at 8 p.m. Thursday, Dec. 20, at 4001 Dayton St., McHenry. Plaindealer Herald photo by Donna Santl Christmas fanfare John Leighty, McHenry High School band conductor, right, and a tew students played carols for the children visiting Santa in the park on Saturday. fiat tec set ss* ass tss ks xa iss s« ssj mS.U*31*MchiM«l (IIS) (714*17 •* (111)671.7172 YOU'RE ALL INVITED TO JOIN US FOR A NEW YEAR'S EVE PARTY IN THE NEW YEAR ION THE FAMOUS! SINGING MACHINE GOOD TIME Dinner Specials Plus Our Regular - Menu • Noise Makers • Great Times •Good People • Dancing GRILL Start " " Year " With Us!! • Monday, Dec 31 • 8 p.m. until ? Custom Sale • Live Music • Great Food • Champagne • Party Favora Music by4 * The Time Machine'f Buffet Style Dinner allfor $ 4 A00 Free Glass of Champagne only JLw custom draperies. Including labor, lining and installation. Give a fresh new look to any room. Just choose the fabric and style Jrorp a select group. We'll *tpakiB*ii>W and install your new look And you save" •mCall (815) 385-67304* R««rv*tions'. 2314 W. 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Illinoi* Brickyard 622-2779 Ford City 581 5621 Fo> ValleyCenter 851-6910 Golf Mill 299-1042 lakehorst . 473-1811 Lincoln Mail 481-2030 Louis Joliel Mall . 8 . 5/439-1442 Northbrook Courl 480-7477 No Riverside . 447-8010 Northwoods Mall Peoria 685 6111 Orland square 460-1552 Spring Hill Mall 4*8*6970 Woodfield .... 882-5558 Yorktown 620-4562 Northwest Indiana: Marquette Mall 879 7361 Southlake Mall 738-2357 1984. J C Company. Ine