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Retailers look for status By Baitoara Bradley Scrippe Howard News Service ments were lined. Sweaters came with extra buttons and thread. The materials var­ ied. There were some corduroy pants and skirts. Many shirts were 65 percent poly­ ester and 35 percent cotton. The price range of the sepa­ rates is from $16.97 to signed an exclusive contract with K mart for a new line of sportswear. The coor-1 dinated separates will debut in more than half of the discount department stores Aug. 1. The former star of TV's "Charlie's An­ gels" lent not just her beautiful face but the sweat of her brow to the project. Ms. Smith worked closely with the company's buyers and designers in the selection of both materials and styles, according to Joseph Antonini, president of K mart Apparel. She met with company execu­ tives in seminars held in Troy, Mich., and she will advertise the line on television and in magazines. Ms. Smith also has said she will wear clothes from the line for her personal use, Anton- $24.97. The depth of in­ volvement in apparel lines differs with the celebrity. Johnny Carson is a great ad­ vertiser. "Every suit of clothing he wears (on the "Tonight" show) is Johnny Car­ son Apparel," said Joseph Starzec, se­ nior vice president of Intercont inental Branded Apparel (owned by Hart Marx Corp.), which makes Carson label suits and sport coats. Some hard-nosed businessmen are see­ ing their future writ­ ten in the stars. The businessmen are ap­ parel company execu­ tives with imagina­ tion and the stars are earthly ones -- televi­ sion personalities and other celebrities who enhance the allure of clothing with their powerful images. Since the early 1960s, more and more celebrities have en- dorsed l ines of clothing. Cheryl Tiegs's ap­ parel produced for Sears is trumpeted with large posters of the famous model dis­ played over her "shop" in many com­ pany stores. Sears has since added other exclusive endorse­ ments by tennis champion Evonne Goolagong Cawley for active sportswear and golfer Arnold Palmer for a line of tailored clothing and some ca­ sual wear. Top model Christie Brinkley is making a hit with her swim- wear and sportswear, which debuted this spring, and gymnast Mary Lou Retton's first collection of ex­ ercise apparel and ca­ sual wear is reported selling very well by at least (me major re- taller, J.C. Penney. Probably the en­ dorsement surprise of the year is by actress Jaclyn Smith, who Sears has put out its net for the yuppie shopper on her way to the appliance depart­ ment. WATERFRONT • 248 FT. FR6NTAGE Spacious and Comfortable 2280 Sq. Ft. Home has Mainte nance Free Exterior 3 Giant Bedrooms. 2 Baths. Formal Din ing. Family Room. 2 Fireplaces. Large Deck. Patio 2 1/2 Car Garage and Basement. Nice Sandy Beach and Boat Dock Just Listed $130,000 DUTCH CREEK WATERFRONT Just Listed Beautiful Brick and Cedar Tri Level has 4 Oversized Bedrooms 2 Full Baths plus 2 Half Baths Huge Family Room has Wet Bar Gorgeous Inground Heated Pool Deck 100 Ft on Navigable Channel 65 Ft Pier1 $149,900 REALTY WORLD DURBIN-STOVALL 4213 W. Sim Street-McHenry (815)385-8060 ASSUMABLE MORTGAGE True 0|d Wold Craftsmanship and Finishing by German Builder in this Attractive 4 Bedroom/ 2 Bath Home. Brick Fireplace in Large Family Room. Oversized 2-1/2 Car Garage. Deck off Living and Dining Rooms Super Low Heating Bills! $84,900 WHY PAY RENT? Affordable 3 Bedroom Home has Maintenance Free Siding Very Well Insulated. Hardwood Floors. Beautiful Real Wood Living Room Kitchen with Appliances. Nice Corner Site Close to Shopping. Etc. Just $39,900 Antonini called the purchase of the TV star's endorsement "extremely effective for K mart. The pub­ licity we've gotten, and the excitement generated to date has been enormous. Now we have to see (what happens) when the merchandise hits the stores." A preview revealed a collection that is ba­ sically classic with a contemporary flair and with signs of quality construction. Seams were generally wel l - f inished and some were even bound. Some gar- JUST UKE BRAND NEW Great Ranch located in Prestigeous Area of Exceptional Homes. 150 Ft. x 150 Ft. Fenced Site! Full Basement, 2- 1/2 Car Garage. Plus Large Garden House. Spacious Family Room. Central Air $66,500 ALL BRICK RANCH • Sturdy Home on Large Beautifully Landscaped Site. 3 Big Bedrooms, 1-1/2 Baths. Full Basement. Woodburning Fire­ place. Spacious Eat-In Kitchen has Loads of Cabinets. Close to Shopping! Just $69,900 WATERFRONT! 181' on Fox River. Luxuriate in country comfort. 3 year old custom built English Tudor (5200 sq. ft living space) on large wooded site. 12 rooms, 4 bdrms, 3 baths, den/office, rec. room above 3 car garage can be converted to in-law apartment. Call for appt • $275,000 CUSTOM! CUSTOM! CUSTOM! Builder's home-TOP NOTCH. Pella win­ dows, wood plank and ceramic floors in kitchen and baths, central vac and heated 3 car garage. 4 bdrms, 4 baths, 2 fire­ places and huge rec. room make this 3800 sq. ft. home located in Lake Dawnwood a real show case $168,900 385-6990 4104 W. Ute. 120 Mt henr 7313 MdiK o( k Dr. Wonder I dke McHENRY COUNTY REALTY CALL FOR FREE MARKET EVALUATION (815)385-8060 EDGEBROOK HEIGHTS Great location goes with this very neat and clean three bedroom ranch with a car garage. Wood- burning fireplace, central air, and a really neat yard with bushes and trees. Priced to sell at $64,500 815-385-7050 GREAT LOCATION Almost one acre in town close to North Schools. Architect plans already drawn to expand this 2 bed­ room, 1 bath home to become your dream home. Quality home in quality neighborhood. $87,900 815-459-3066 RIGHT PRICE Right neighborhood, and will be right for you. Three bedrooms IK baths, family room with fireplace. All kitchen appliances. Finished basement with bar. $98,900 815-459-3066 ROOM FOR HOBBIES Neat 2 bedroom ranch in excellent condition. On double lot with trees. Two car garage with work­ shop. Full basement. Nicely landscaped. Check this one out ..., $53,800 815-459-3066 ATTRACTIVE ASSUMABLE Enjoy relaxing on lovely patio in this 3 bedroom, full basement ranch with 2V4 car heated garage. $75,900 312-639-5561 HEY! LOOK ME OVER!! You will not believe all that's here! This four bed­ room home-has a full finished basement with a se­ cond kitchen that's nicer than many first kitchens. And the European kitchen cabinets upstairs are a delight! IVt car garage with an extra addition. Lots of T.L.C. throughout. Excellent value at $62,900 815-385-7050 IN TOWN • EDGEBROOK HEIGHTS!! This one is a fast mover - So you better hurry!! Three bedroom home with a separate family room. Cedar and aluminum sided! Central air conditioning. Beautiful landscaped yard and fenced in the back! Very well taken care of!! $78 500 815-385-7050 CONTEMPORARY Large 3 bedroom, 2Vt bath home with living room fireplace, 2 car garage and full basement. Neat as a pin, nicely decorated, ready for you to move in. $93,500 815-459-3066 TO LIVE IN OR INVEST No defined maintenance. Duplex with 2100 sq. ft. of living plus garage/barn for storage. Own or fi­ nancing for qualified buyer. Good in town location. $84,000 815459-3066 CALL THE MOVERS This well kept and updated house is ready to place your furniture. Located in well established neighbor hood $65,900 312-639-5561 BUILT FOR KING & QUEEN OF CANTERBURY!! This stately Tudor home on one acre has room to spare. Three large bedrooms and 2 baths! Full ba­ sement. Fireplace in the family room. The royal gar­ dener out did himself with the landscaping! All your Knights of the Round Table will love the neighbor­ hood. Call for an appointment so we can put the bridge down!! $127 900 815-385-7050 ' ONECOULON'TASKFOR MORE!! A lovely home on a gorgeous piece of property1 Very neat 3 bedroom home that's brick and aluminum sided. There's city sewer and water and a great lo cation close to schools and parks. Central air too! Fruit trees and a creek in the backyard1 Really neat and only 4.. J69 900 815-385-7050 SPECTACULAR ESTATE A home with something for everyone in family. From inground pool to Jacuzzi to 4 fireplaces to barn to twelve car garage, this 6200 sq. foot home pro­ vides special life style. Call for details. $399,999 815-459-3066 BRICK AND FRAME Large 4 bedroom ranch with 2 full baths, family room and basement rec. room. 2 car garage. In ex­ cellent South School neighborhood. Loaded with extras $104,000 815-459-3066 PAR 4 Enjoy the beautiful view of McHenry Country Club from this lovely 2 bedroom all Brick Ranch1 $64,900 312639-5561 JUST LISTED MILL CREEK In-town location is this almost new three bedroom tri-level home with two baths! Great L-shaped fam ily room. Cathedral ceilings in living room and kitchen. Neat Octagon deck in the back! Excellent value in a new in-town subdivision. $77,900 815-385-7050 SEEKING PERFECTION On a quiet cul de sac in Walkup Woods, this tree shaded classic Cape Cod meets everyones standards. Three bedrooms, two baths, all appliances, most every amenity. See it now! $155,000 815-459 30*6 GROUND FLOOR CONDO Here's a great 1st floor Condo with a private patio from which is a private backyard It has just been painted and all appliances, which have hardly been used at all. will stay! Make an offer! $39,500 815-385-7050 C-O-Z-Y is the word for this comfortable 3 bedroom brick ranch on large wooded lot. Family room w/wet bar. lake rights. Price includes extra adjoining improved buildable lot. . . . . $69 900 312-6394561 4 YEARS OLD But of locations, close to shopping, away from busy street. Two bldrooms. two baths on 2nd floor. All a; pliances. His balcony $59,500 815-459-3066 McHENRY PLAINDEALER Section A Friday, July 26,19W Pag* 15