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Paot 4 NORTHWEST HERALD S»ctlonC Friday, August 2, IMS Wheels New Saturn aims to top Japanese imports By Jan A. Zverina UPI auto writer ' DETROIT - A work­ ing prototype of the Sat­ urn subcompact has been on display since ;General Motors ^prompted a stampede .in January by states •yearning for its assem­ bly site. ^jthough there have been no outward changes so far, industry observers say the pro­ duction version could be much different. * Consumer tastes could well change by 1988 or 1989, the year the first model rolls out the plant door. Some say it may not even be called Saturn. As it stands now, the car is to be a rather conventional front- wheel-drive sedan Avith rounded curves whicfi seats five passengers in a pin^h. It is about 600 pounds lighter than cur­ rent J-cars such as the Chevrolet Cavalier. $7,000, but could reach $10,000 with options. Op­ tions, colors, and trim levels may be limited in efforts to keep costs down, cut inventories and reduce delivery time to about 12 days compared with weeks or months for a car or­ dered todav. Prices will begin at The car tfill have a steel exterior but will contain a large percent­ age of aluminum and plastic that could be made at the assembly complex. , While the Spartan ap­ pearance of the interior reflects orte-piece mod­ ular assemblies and new fastening tech­ niques, a high degree of attention ^o detail is evi- Chevy boosts advertising push , WARREN, Mich. - Chevrolet ' s 1985 {advertising program features two new advertising themes -- "Today's Chevrolet" and "Nothing Works Like a Chevy Truck" and s igni f icant changes in media $trategy -- all created to lead the charge for increased Chevrolet .market penetration in 1985. Chevrolet's 1965 ad campaign has a unique look in print, a move beyond middle-of-the- road jingles in radio theme music, and a significantly increased schedule of magazine and TV advertising to keep the Chevrolet name before the public throughout the new model year. Advertisements will appear In more magazines, and on more prime-time TV programs than in 1984. In fact, Chevrolet ads will reach 98 percent of all prospecive buyers in 1985. The advertising will introduce numerous new products, in­ c luding the new Chevrolet Nova, the high-performance Camaro IROC-Z28 and Cavalier Z24, the Astro van, the Vortec V6 engine (the most powerful standard engine offered in any pickup truck) and the MFI (multi-port fuel- inject ion) V6 for passenger cars. As a matter of strategic emphasis, Chevrolet plans to place added advertis-9 lng efforts behind mid­ size, compact and sub- compact cars, which together constitute nearly 80 percent of the total passenger car market. " T o d a y ' s Chevrolet" em­ phasizes state-of-the- art technologies like front-wheel djrive, microprocessor- controlled engines and electronic fuel injec­ tion -- technologies which are in- corporated in most '85 carlines. "Nothing Works Like a Chevy Truck" stresses the durability and depen­ dability so important to truck owners. Television Chevrolet will dou­ ble its prime-time TV advertising. Specific shows are still in negotiation. Chevrolet will main­ tain its traditional position as a major advertising force in professional sports in '85. Among the events Chevrolet will sponsor in the coming year are: • 1985 basebal l playoffs on ABC • NFL Football on NBCandCBS • ABC Monday Night Football • NCAA Football on CBS and ABC • The CBS World Series of Golf •The CBS Interna­ tional Race of Cham­ pions series., . In addition to net­ work broadcasts of college football, Chevy expands its 1985 spon­ sorship of college foot­ ball telecasts to the ESPN cable network. ESPN viewers will also be offered the "Chevrolet College Football Report," a 15- minute summary of the day's college foot­ ball activity coast to coast, featuring post- game scores and ac­ tion highlights. Chevrolet also plans to continue sponsorhip of high-visibility TV specials. For example, Chevrolet will be the exclusive automotive sponsor of next spr­ ing's CBS mini-series based on James Mit- chener's novel "Space." In such showcases , Ken Howard (TV's "White Shadow") and Sarah Purcell (hostess of Real People") will o n t i n u e a s h e v r o l e t ' s presenters. Print Chevrolet's 1985 magazine advertising will increase 30 per­ cent over 1984, with a greater emphasis on women and more targeted advertising in spec ia l - interest i magazines. N e x t y e a r ' s magazine advertising will use 80 magazines, both general- and spec ia l - interest . Newsweekl ies l ike Time, Newsweek and U.S. News & World Report will carry (20 percent) more Chevrolet advertising for 1985. Auto en­ thusiasts' magazines like Motor Trend, Car and Driver, Road & Track and Off-Road will reach consumers while they're actually considering what vehi­ cle to buy. Golfing, f i sh ing , hunt ing , business, homemak- ing, tennis and other specialized publica­ tions will all carry Chevrolet advertising in 1985. Newspaper advertis­ ing will also reach a broad base of con­ sumers with new car announcements and other product news. Radio The music of the 1985 car and truck cam­ paigns has been re interpreted into var ious musical styles, including com temporary, rhythm and blues, country and Hispanic. They'll be placed appropriately on key metropolitan radio stations nation- w i d e t o b r i n g Chevrolet's selling message to millions of listeners in their cars, at home, and at work. dent in the area of driv­ er comfort and conve­ nience. Pedestal-type seats, a pod-type, mov­ able instrument panel and plenty of storage space are among fea­ tures of the current prototype. A two-door coupe and possibly a station wag­ on could join the Saturn lineup. The next few years may also see break­ throughs that could be incorporated into the Saturn car or the way it is manufactured. - The engine could pos­ sibly be one area where changes will be made. Although rumors of de­ velopment problems with the 1.9-liter alumi­ num motor have sur­ faced, Ward's Automo­ tive Reports said last week the four cylinder engine passed a 200- hour abuse test wittr fly­ ing colors. Whatever the out­ come, Saturh may not be GM's smallest or its cheapest car. although its manufacturing com­ plex will be aimed at significantly reducing the $2,000 gap between domestic and Japanese subcompacts. Volkswagen TOYOTA WE'RE FIGHTING FOR VOUR LIFE American Heart Association f s Now on Display AT BUSS FORD FORD AEROS1AR Easy to get out of Easy to drive. 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