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NORTHWEST HERALD Section B Wednesday, August 20, IMS Page21 " , * « • , Making Northwest Weekends even better with... EDITION ADDITION A sparkling new spaper is coming way. And it's coming to you early Saturday morning in time for you to catch up on the week and take a peek at what's ahead. Your new Saturday newspaper is what you have been waiting for. More features, more photos, more news you can use to make your Northwest weekends even better. From comics, like Garfield and Peanuts, to features of interest and advice columnists, your Saturday newspaper will entertain you. For up to the minute local, regional and national sports results, complete game coverage of your hometown teams, your Saturday newspaper will inform you. For a look at the world around us, a review of the week's happenings, your Saturday newspaper will keep you on top of the news. For advertising messages, garages sales and selling or buying household items, your Saturday Northwest Herald is your showcase of values. The best ticket in the house. The Saturday Northwest Herald. In keeping witfrourpromteetotartog you complete coverage ofco>v^».> VlcHenry County sporting activities, iNe go one step further and brighten /our Saturday by offering the latest in Friday night sports reports. We will emphasize, of course, your local teams' results in football, l basketball, baseball, tennis, golf, swimming, volleyball, cross country land soccer. But we will also fill you in on all the late-breaking national sports headlines from the busiest sports night of the week. The Northwest Herald sports staff has been given a tough assignment--cover everything it possbily can, and let the readers know every score of every event of the night before. If s an assignment and a challenge we accept. We will do our best to make sure your report, even if it's just the final score, gets in Saturday morning's Northwest Herald. Because you care about Friday's events, so do we. And this is our promise to bring you everything we possibly can. i | » * > An Important Word to Advertisers The Saturday Northwest Herald is a fresh new idea... what a perfect way to showcase your merchandise and services to over 33,000 homes in your market. Northwest Herald readers are your friends, neighbors and customers. Just as your business is diverse and unique, so are the people reading and responding to Northwest Herald advertising. And in that American retailer spirit, the Saturday Northwest Herald Newspaper is presented to you as a viable, exciting new avenue for increased advertising exposure. This edition affords you an advertising opportunity previously unavailable, and the readers the advantage of having up to the minute shopping news when they do the ma jority of their shopping. Your Northwest Herald Advertising Sales Representative will tailor an effective advertising campaign to bring more customers to your door. , f . V News doesn't stop when the weekend rolls around. Your Saturday edition of the Northwest Herald will feature news of the same quality and variety readers have come to expect in the daily newspapers. Not leftover news; not a lot of uninteresting articles thrown in to fill space. Saturday's Northwest HeraW will bring thought- provoking features that will interest you, your family, and your neighbors. No longer wi 11 you have to wait unti I Monday for news that breaks on the weekend. A full editorial staff will report news of the day. Your Saturday Northwest Herald will have a regional focus, to give the weekend reader a rundown of what's happening in the area. It will contain reports on county agencies and government, area clubs, and community events. Your Saturday Northwest Herald will also contain a few surprises: like a soap opera update and an entertainment rundown. From time to time we'll feature recipes, fashion, home improvement stories, or automobile how-to's. We all know the news doesn't stop when the weekend rolls around. Now you don't have to miss it anymore. •RTHWEST Making Northwest Weekends even better