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V" Page 14 NORTHWEST HERALD Section B Saturday, September 7,1985 Regional Action figures Each doll comes with a little plastic comb and brush. Little customers can also get extra outfits for the Golden Girls. Other accessories include a plastic castle and unicorns. "We knew we couldn't just take He-Man (Masters of the Universe), paint him pink and call him She-Wom- v an," Rosenbloom added about the Princess of Power x line. "That Just wouldn't work for little girls." Although Mattel makes both the perennial favorite Barbie and the new Princess of Powers lines, Widmark said she did not feel the two lines would be in direct competition with each other. "Barbie will always be around," she explained. "These new dolls are more of a fad:" Widmark added that she has not really seen girls in r this area playing with Masters of the Universe dolls, like Rosenbloom found. "Girls do not bother at all with Masters," she said. "They're not the ones crying over them. In general we have more boys crying around here than girls." Widjmark pointed out the opposite is true with the new lines of dolls. , "We had them right next to Masters and they didn't move at all. My son is 5 years old and the last thing he wants is a girl figure, even from the Masters set." The sex of the dolls is by far the most noticeable difference between the boys line of dolls and the new girls line of dolls. For example, in the Masters line, of the 27 dolls offered, only two are women. In contrast, the Princess of Power line has seven women and only one manj while Golden Girls has only two men out of 38 figures.. The approach taken by the manufacturers when designing the figures for the girls was also different from the one taken to boys figures. The girls lines stress beauty, glamour and glitter, while the boys lines stress strength and what Widmark describes as "mon­ strous" characters. "Girls still prefer more frilly, feminine things, at least at that age," Widmark noted. The girls lines of dolls also have combable hair and outfits that can be changed, whereas the boys dolls have hair and clothes that are formed as part of the doll. It's sometimes hard to tell who these new dolls are geared toward: the parents or the children. Are moth­ ers just pushing their own idea of a "positive toy" on their daughters, or are little girls really feeling the effects of feminism? "I don't know how little girls could not feel it," said (Ooatinuedirom page IB) psychologist Paul Mussen, "with the changing roles in the family, by what they see in the media: the women police, the women doctors, the women lawyers." Barbara Scales, a University of California educator who has studied play patterns in children, agreed. "Sure, it's affecting them," she explained. "It's made gender identification much more complex. (Roles) are no longer clear-cut. "Shifting roles are difficult. It's hard for all of us: parents, teachers, children, everybody." Although rigid sex roles seem to be softening, experts say girls are still very different than boys. And they play in ways very different than boys, even when they are playing with Princesses of Power or Golden Girls. "The difference is in their concept of 'action play,'" explained Rosenbloom of Mattel. "A little girl would be less likely to control her environment through aggres­ sion. She would be more likely to triumph over evil by using magical powers." ' Whether these new lines of dolls can work their magic on sales figures remains to be seen. William Marra, assistant manager at the Crystal Lake K mart, said they received their original ship­ ments of both Princess of Power and Golden Girls dolls in March. Marra said they have nearly sold out of the Princess line, but still have Golden Girls left. "Princess of Power will be a better item than Golden Girls," Marra predicts. According to Linda Solheim, assistant manager at Alco Discount Store in McHenry, the store currently carries only the Princess of Power line. "Sales have been pretty good," Solheim said. "The dolls are a little high priced, though." Marra and Solheim agreed that the real "test of success" for these new lines will come during the holiday buying season. So far, the stores are only carrying introductory orders, and are not displaying the full lines. Once the stores have big, full displays of the dolls and accessories, and once the manufacturers have put their advertising campaigns into full swing, sales could in­ crease dramatically. There is also talk of a cartoon series starring the Princess of Power characters, like there is for the Masters characters. "All things being equal," Marra said, "what kids see on television is what they want." Based on that belief, Marra feels the new dolls will be successful. "I think the test is going to work." (Distributed by Scripps Howard News Service.) Breast cancer detection program to begin In just the past six months, a l m o s t 2 0 0 w o m e n f r o m throughout the area have par­ ticipated in Good Shepherd Hospital's Breast Cancer Detec­ tion Program. After a summer break, the Breast Cancer Detec­ tion Program gets underway a g a i n a t t h e h o s p i t a l i n September. "We are very pleased to be ad­ ding apn additional component to the program this fall," said Peggy Fredrickson, R.N., Occupational Health Coordinator. "In addition to the two nurses trained to teach the cancer detection program, a physician will also be in atten­ dance at the educational sessions, to answer questions. "Over the past year, we have found that participants of the pro- g r a m a r e i n c r e a s i n g l y sophisticated in health issues, and have many questions about breast cancer, its causes, and its out- Sibling class offered at St. Josephs Sibling classes for two to six-year- olds are scheduled for 10 a.m., Sept. 11 and 21, (and every month) at Saint Joseph Hospital, 77 N. Airlite St., Elgin. The class prepares the brother or the sister-to-be for the addition to their family. The Wednesday class is primarily geared towards pre­ schoolers, while the Saturday class is geared towards school-age children. Designed for children whose moth­ er is in the seventh or eighth month of pregnancy^ the class helps soothe traumatic feelings, as focus is t u r n e d t o t h e n e w b a b y . - Pre-registration is required. To register or for more information, contact the community relations de­ partment at Saint Joseph Hospital at (312 ) 931-5510. comes," said Fredrickson. "Many of their-questions can be fielded only by a physician." At the program, you will learn about the three cancer detection methods - the breast self-exam, the -physicians exam and mam-, mography. Also, you will receive a coupon entitling you to a signifi­ cant discount on a mammogram at Good Shepherd Hospital. Mam­ mography is a painless X-ray pro­ cedure used to detect breast cancer in the earlier stage. Often, mammography can detect cancer long before a lump can be felt. '• In a recent study of women bet­ ween the ages of 35 and 74, the American Cancer Society found that mammography detected 90 percent of the 3,557 of the cancers found in the group. With a physical exam of the breast, 56 percent of the cancers were detected. The educational session of the Breast Cancer Detection Program will be offered at the hospital the second Tuesday of every month 10 to 11:30 a.m. and again the third Thursday of every month, 7 to 8 :30 p.m. The September classes will be Tuesday, Sept. 10, from 10 to 11:30 a.m;t and again Thursday, Sept. 19 from 7 to 8:30 p.m. There is a $5 registration fee, and reservations are required. Call (312)381-9353 for reservations or further in­ formation. SPECIAL NOTICE The Crystal Lake Plaza will now be open on Thursday evenings for your shopping convenience. Be a Plaza Person Shop the first shopping center in McHenry County located on route 14 in Crystal Lake. WCM'tl of Woodstock u u TOPS, SKIRTS, SLACKS, DRESSES, COATS. THIS FINAL SUMMER CLEARANCE WILL SAVE Y$U 1/2 of 1/2!!!! NEW ^WINTER COATS SALE PRICED! 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