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NORTHWEST HERALD Section C Friday. September 2?, ,085 Page 3 Wheels T Improved motor home -The 1985 Itasca Windcruiser from Winnebago Indus­ tries, Inc., is introduced with two new lengths, 28 and 34 feet, shown above, in addition to the 31-foot length. 31ie motor home's sleek construction, together with its updated interior and unequalled structural strength, makes it one of the most modern recreational vehicles on the road today. Buick tests shopping mall waters - FLINT, Mich. - Believed to be the first marketing effort of its kind in the automobile industry, Buick Motor Division is testing a high-technology Con­ sumer Information Center at shopping malls in Miami and in suburban Dallas. Located at the Irv­ ing Mall in Irving, Tex., and at the Inter­ national Mall in Miami, Fla., the two centers offered a broad variety of automotive and Buick information at self- fpntained 15x20 foot permanent centers in t&e malls' central cor­ ridors. >The centers are open (hiring normal mall Bours, staffed by train­ ed Buick product ad- Vjsors. >"Consumers have come to expect the %test technology in qars they buy," said Ronald E. Hackworth, B u i c k g e n e r a l manage 'igowe w t§ give"#® rai, portunity xo use -- seme levels ofddvanc ed technology to help in their buying deci­ sions." , The centers offers tHe shopper informa­ tion on driving and safety, product reports from consumer and government publica­ tions, and magazine reprints -- as well as a c o m p u t e r a n d telephone link-up directly to Buick head­ quarters. Based on results from the two pilot loca­ tions, Buick plans to make Consumer In­ formation Centers available in other high-traffic areas within possibly, the next 12 months. "The Center is a natural extension of Buick's goal of technological leader­ ship," Hackworth said. "We want to help simplify the difficult car-buying decision by making a wide variety o f i n f o r m a t i o n available at a time and place convenient to the consumer." "We're not selling cars at the Center," Hackworth added. "To do that, the customer will have to go to a dealership. Of course, we hope it will be a Buick dealership." The Buick product advisors can respond to consumer questions and assist in opera­ tions of the computer and electronic equip­ ment, said Kirk W. Aubry, manager of Buick's Marketing Through Technology department, a staff established in 1982 to bring technological in­ novation to Buick's. marketing efforts. "We must be able to respond effectively to the needs of today's consumers -- a group t h a t i s m o r e discriminating, more computer-literate, and far more interested in purchasing products presented in a way that accommodates their life styles," he % expect ei to learn about out d u c t s o r T o haphazardly drop by o u r s t o r e t o b u y something." One of the tools used at the Consumer In­ formation Center to provide information in an accurate and time­ ly manner is Buick's Electronic Product In- formation Center (EPIC), a system tested for more than two years and now available to Buick dealers. EPIC uses an IBM computer to present information in seven programs: Product Informa­ tion: Specific model data, competitive comparisons, warran­ ty and maintenance in­ formation, and Buick cross-model com­ parisons. Graphics and text provide regularly updated, visually appealing in­ formation. Car Locator: If a dealer does not have a particular car in stock, this program permits the salesperson to s e ' a r c h s p e c i f i c INSTANT CREDIT If you currently: i do not have CREDIT 2 3 filed BANKRUPTCY in the past are DIVORCED and unable to obtain financing CALL THIS NUMBER 815-455-2720 COVENTRY MOTORS; LTIfc RTE. 14 & McHENRY AVE. CRYSTAL LAKE "CRYSTAL LAKE S OLDEST INOEPENOENT USED CAR DEALER SERVING CRYSTAL LAKE SINCE 1969." geographic areas for a vehicle equipped to a customer's specifica­ tions. Car Configurator: Using this feature, a c u s t o m e r a n d s a l e s p e r s o n c a n choose options on a particular model and obtain the Manufac­ t u r e r ' s S u g g e s t e d Retail Price of a car e q u i p p e d t o t h e customer's prefrence. EPIC will provide a printout of the "win­ dow sticker." Order Status In­ quiry: A quick and easy method of deter­ mining the status and location of an ordered vehicle. EPIC lists the model style, its status in the ordering and manufacturing pro­ cess, the options on the car, and the delivery d a t e . A g a i n , t h e results can be printed for the customer's reference. Dollars and Sense: With EPIC 'S simple amtfast financyas pro- ram, the salesperson can nelp a customer determine approx­ i m a t e m o n t h l y payments, the results of financing compared with paying cash, and the savings in fuel costs possible by buy­ ing a new, fuel effi­ cient Buick. Billboarding: When other functions are not in use, this "advertis­ ing" program cycles information displays about Buick and the dealership. Public Database: D e a l e r s m a y subscribe to any of s e v e r a l p u b l i c d a t a b a s e s - C o m ­ puServe, for example, provides information sikch as stock market reports, the Official Airline Guide, games, home banking and home shopping. It also includes competitive comparisons of more than 350 car models according to price, s p e c i f i c a t i o n s , a n d features. These data are updated quarterly. Another version of EPIC at the Consumer Information Center, and it othet/-public faculties around the country, features a touch-screen terminal providing computer generated graphics or f u 1 1 • m o t i o n v i d e o / a u d i o . T h e system allows users to enter their name and address to obtain addi­ t i o n a l i n f o r m a t i o n about Buick. The Center also has a direct-dial telephone to allow consumers to speak directly with a Buick representative in Flint. "The whole concept o f e l e c t r o n i c marketing is just com­ ing into its own," said A.L. Roman, Buick's director of merchan­ dising. "We're several steps ahead of the pack, and we're im­ p l e m e n t i n g n e w developments every day to retain that leadership. "In our Marketing Through Technology Department, systems engineers and pro­ grammers actually sit next to sales and marketing people to make sure we make every possible use of available technology. High technology on cars obviously sells. And so does high technology in the en­ tire selling process." Did you know? Did you know that your new car is lighter and possibly much stronger than the cars people drove just a few years ago? One reason i s a n i n n o v a t i v e material now used in a u t o m o t i v e construction. Here are some facts you should know: • Your car's panels (hood, door panels, quarter panels and rear deck lids) are able to resist denting a n d o t h e r m i n o r damage if the vehicle features a special design component called Betabrace • reinforcement sheet. • This is a structural reinforcement sheet u s e d b y m a j o r automakers which strengthens sheet m e t a l w i t h o u t s u b s t a n t i a l l y increasing its weight. I t a l s o d a m p s vibrations and reduces environmental noise. I t h e l p s p r e v e n t denting of hoods and rear deck lids, as well as palm printing and oil canning, which are dents that pop back, but weaken the metal when the car is leaned on. • I t s u n i q u e c o m b i n a t i o n o f strength and resilience resists distortion by distributing impact or other stresses evenly over a wide area. Created by Essex Specialty Products, it is designed to prevent m a n y k i n d s o f d e f o r m a t i o n t h a t would permanently d a m a g e a n unreinforced panel. It would seem to be something that can keep a new car on the road to looking better longer. US. MAIL ha flrtt airmail MCVIC* In th« Ui began May II, l i lt. OUR LOWEST INTEREST RATE EVER & BEST OF ALL WE HAVE THE CARS! We're on your side at PONTIAC CORNER OFRTS. 31 & 120 (J 112 N FRCBfIT STREET) (312) 255-2992 McHenry, IL (815) 385-6000 S CL CELI AS LOW AS 64* PER MO 5 CHEVETTI IN AS LOW AS PER MO C A P R I C E S . C A P R I C E S T A T I O N W A G O N S & C A V A L I E R S I S S T O C K I ' l I m I % I k m ML 1 ; %. f llllf I if It Q J Mr STOCK TSMCOMTT^"™™""™ Fully loaded includes glass top and hard top 1974 BUICK CENTURY This one won t see the next century 1977 DODGE ASPEN Can t understand this one it s clean and it has low miles' 1979CHEVETTE 4 cylmde' 4 speed radio and that s it 1979IMPALA WAGON lotsa miles and some rust 1979 PLYMOUTH VOLARE V8 automatic power steering power brakes 1977 CHEVETTE 2 DR. 4 cylinder automatic radio 1978 TOYOTA COROLLA 4 cylinder automatic radio economy 1978 BUICK REGAL This poor thing has been dethroned' 1979 DATSUN8102DR. 4 cylinder automatic power steering air conditioning 1981 MERCURY LYNX 4 cylinder automatic air conditioning 1982 CITATION 4 cylinder 4 speed power steering power brakes am/fm cassette extra dean NO * * MONEY DOWN '85 ASTRO CONVERSION VANS Complttdy lo*dtd CfuiM 0owtr M«<t. po«tr locM »t»f#o. couchtl AS LOW AS *345" * * * PERMO MUST SEE *990 TRUCKS 1977 DODGE VAN That s all it is A Van *1775 '263S •2980 •1370 1912 CITATION 4 cylinder 4 speed power steering power brakes low miles 1983 NISSAN SENTRA WAGON 4 cylinder automatic power steering power brakes air conditonmg defogger stereo-cassette 1981 DODGE MAXIVAN "CONVERSION" V8 automatic power steering power brakes radio 1M1OLDSMOBILE CUTLASS 6 cylinder automatic power steering power brakes an conditioning 1981 OLDS CUTLASS SUPREME 6 cylinder automatic power steering power brakes air conditioning stereo 1981 MONTE CARLO V6 automatic power steering power brakes air conditioning stereo 1981 HONDA ACCORD 5 speed im/tm cassette sunroof 1972 CORVETTE V8 automatic air conditioning power windows T tops am/fm cassette aluminum wheels 1981 MONTE CARLO "LANDAU" V8 automatic power steering power brakes air conditioning power seats power windows power locks tilt cruise custom interior wire wheel covers till EL CAMINO "CONQUISTA' V8 automatic power steering powfr b'akes tilt cruise air conditioning cap overbed •4465 *4495 *4565 *4625 •4715 •4725 •4935 •5750 '5760 •4365 til & cylinder automatic luge selection of 86's In stock now for Immediate delivery. SPRINT, SPECTRUM, NOVA, CHEVETTE, CAVALIER, CAMARO, CELEBRITY, MONTE power steering power thanes Mr cruise cassette $ f a air c o n d i t i o n i n g s e f o g g e ' g a g e s i n t e r m i t t e n t w i p e s 1 U , w 3 5 908 N. Front St (S. Rt 31) M c H E N R Y , I L MON. THURS. 8 9, FR1. 8-6, SAT. 9 5 (815)385-2100 MCHENRY All vehicles subject to prior sale. • 41 mo 77% APR Financing *ith 1)00 cash or equivalent trade pi us ticenu f a* & destination " 60 month cloud end lease plus license tax 1 destination ••• 41 month cloud end 'ease plus license, tax I destination OgTjSSnS