The object of the game, explains Braddock, is to be the first player to collect $1 million. Every player holds job cards and is subject to promotions, taxes and lottery wins as they go around the board. Players can also gain or lose money by appearing on talk shows, winning body building contests, writing tellâ€"all books about their famous sister or losing their job when the company moves to Mexico. "It‘s a completely different idea," says Gambol‘s marketing manager, Dawn Braddock. The attractive, airâ€"brushed grey box prototype which packages Incarceration, and the board and cards all carry Simpson family faces, Here‘s where the twist comes in. You can try and obtain the $1 million the fast way, but should you attempt a life of crime, chances are good you‘ll get caught and wind up in the slamâ€" mer. There are felony cards which cover everything from computer fraud to robbing bank machines, and jail If you should successfully ‘earn‘ your money the unlawful way, just try and get back into life‘s mainstream and if you wind up in jail, trying to escape is just as difficult, says Braddock. The game‘s creator Redmayne knows only too well how tough jail is By KATHY YANCHUS Oakville Beaver Staff Crime is no laughing matter. Except, of course, if you‘re playâ€" ing the latest board game from Gambol Entertainment Incorporation, and even then, the message is crime doesn‘t pay. Incarceration is the name of the game developed by Oakville‘s Paul Redmayne, and the "twist of crime", and its Bart Simpson family theme, are its novelties. Gambol is hoping the temptation to ‘experiment‘ with an alternative life, will make their newest product a hit. > T‘wist of crime is game‘s novelty Spruce Lane hosts herbalist Join a Guest Herbalist and staff at historic Spruce Lane Farm House at Bronte Creek Provincial Park on Sunday from 10 a.m. to 4 p.m. for demonstrations and displays of medicinal, cosmetic and culiâ€" nary uses of herbs and wild plants from the time of European Settlement to the early 1900s. Join nature interpreters for an "Edible Plants and Wildflowers Hike" at 1 p.m. and 2:30 p.m. as they uncover some practical and medicinal uses. The hikes will leave from Spruce Lane Farm House. Since Albrecht took over, there have been changes such as the incluâ€" sion of the Simpson theme, and Redmayne is pleased with all of them. having served time in a detention cenâ€" tre. It was this experience which prompted Incarceration. "It‘s not something to be taken lightly. Young kids seem to play around with laws and crime and they‘re not really aware of what they‘re in for," says Redmayne. His debt to society paid, the 31â€" yearâ€"old Redmayne decided to packâ€" age the lesson he‘d learned in game board form. He created the concept, wrote up the rules, filled in the squares and approached Gambol‘s owner, Harold Albrecht â€" creator of Celebrity Challenge â€" who immediately saw its potential. Gambol marketing director Dawn Braddock and Incarceration creâ€" ator Paul Redmayne. Gambol is looking for families to test the new game and will pay them $50 for their time. If you‘re interested in parâ€" ticipating, contact Braddock at 845â€"9279. (Photo by Peter McCusker) Incarceration a bumâ€"rap man "But one of my hopes is also that it gets across the original point. "Jail is real. It‘s not easy to get out and it‘s a scary place. In a lighthearted way, I "This (the game) gives you the opportunity to choose the life of crime, fool around with it and not have to actually pay the real life penalâ€" ty of having the doors slammed behind you," says Redmayne. Redmayne sees Incarceration appealing to a wide audience, from families â€" "as a learning tool for kids" â€" to college students who have more knowledge of the penal system. As someone who played board games occasionally and never in his wildest dreams thought he would design one, Redmayne is throwing all his enthusiasm behind Incarceration. He hopes "it‘s a big hit." * " L EMan liens AtCost .. wanted to bring the attention span up on the whole jail thing and let kids know you can make money by staying in school and getting a job." Once the game is tested, Gambol will take it to the New York Toy Fair White wash BR/suite, incl: dresser, wing mirror, sleigh bed, (2) night stand Black/cherry bannister BR/suite: dresser, complete bed, mirror + chest Bunfoot Lodge sofa/loveseat many other‘s Quality leather sofas Entertainment unit armoire for T.V./stereo, pocket doors. 4205 Falrview St., Burlington 634â€"5298 Mon.â€"Wed. 10003m-530pm Thurs.â€"Fri. 10003m-900pm Sat. 10:00 a.m.â€"5:30 p.m. Family Owned and Operated Since 1977 meaning Incarceration probably won‘t be on the market until early next year. "They say everybody gets one good idea in life. I think this is mine; I think I used mine up," says Redmayne. 9099 Fairview St. NOW