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Etd esc ut P M Snment e (Poal 5 crtilhe WPV Y W Wt l â€" “ / . C is P . § # { f’ & ‘_" \%fi -;\“ C \an J /. * 3 i & name fashions at.20 toâ€" 609%lower than retail prices, Wait a minute... couldjfthis be right? Twenty to 60% lower? Brand name fashions?,/@an you believe that?? "Believe it," says/David Margolis, WINNERS president. "The incredible savings arelpossible on a daily basis because of WINâ€" NERS concept ;f,ée shopping." I %}0 price sh6pping, he ;’(plains. is an exciting, innovative con: Ce ptsinsthe clothing retail/business that is based on a "defined con ceptiofiprice reductiy By reducing overhead and minimizing fi t fi:‘}"i‘ @fi ble to decrease its merchandising costs â€" a tah then)pass these savings on to the consumer. Innovative buyin procedures gare yet another factor in the reduction of overhead expense$/"buyers scout the market daily for opportune buys in :?r 8be able to pass on savings to the shopper allowing them t t more fashion value for the dollar without compromising quali can then|pass these savings pm%m ate yet another f expensesmuycrs scout the ogcr-tgb‘: able to pass on & get more fashion value for t The positive relationships WINNERS buyers have with hunâ€" dreds of suppliers assure them access to top quality merchandise af the very best prices. In addition, WINNERS buyers rely on years of experience and knowledge of the market to acquire merchandise that meets their strict specifications for fashion, quality, price, and consumer appeal. All this means that whereas department stores conduct sales on selected items at certain times of the year, marking merchandise down and then up again when the sale is over, WINNERS is able \o offer low prices on all of its merchandise every day. ty k Moreover, the offâ€"pricing concept truly reflec consumer, "We‘re definitely a store for the times," says Wait a minute... ct Brand name fashions "Believe it," says! incredible savings at "We‘re definitely a store for the times," says Margolis. "People don‘t want to %mpromise their lifestyle; they just want to pay less for it." This off:pricing approach is clearly a winning idea. WINNERS is liter ally s ;hg across Canada. Founded in 1982 by Margolis, this Toronto based chain will number 27 stores by the end of Fall ‘93 with new stores Calgary, Winnipeg, and Edmonton. WINNERS plans to open 12â€"15 h year for the next five years as part of an aggressive expanâ€" sionfpr to take the chain‘s value message across Canada. M}}fi oonsthere‘s going to be a WINNERS near everyone," says argoliss (%-)jln problems WINNERS has had to overcome is the ;A;f t ‘miscongeption that offâ€"price stores are similar to discount stgres«/Intreality, they are very different; a fact that becomes obvious the moment you enter a WINNERS store. F able O between offâ€"price and discount stores i ive value of the merchandise that each :‘ «of store carries. For example, a private label SOre Oakville Town Centre II (QEW and Dorval) Plus 16 other Metro Toronto locations U ts the demands of tod WF W INNER S Monday veryvbody loves a winner. riday 9 JR ‘ ( | uh * | %m% ) :ii‘:x.., jea ,Jfi,fl @ 0â€"9:00. Saturday 9:30â€"6:00, Sunday 11:00â€"5:00 selling at a discount store for $29.99 was manufactured to sell at that price. At WINâ€" NERS, a brand name or designer blouse selling for $29.99 was manufactured to sell ‘ \ at approximately $45. Buyers for WINâ€" NERS purchase more than 10,000 ne pieces of merchandise for each store eve week. In effect, this means that customers "never come into the same store twice} other words, they discover an abunda new bargains every time they shop? NERS offers fashions for the entire family, including a complete line of women‘s clothing (related separates, plus sizes, lingerie, acccfir-ies), as well as, men‘s wear, junior fashions, girls‘ Wear.and boys‘ wear. WINNERS in Oakville features over"16(000 square feet of brand name and designer labels t | wide assortment of high quality gifts at great pFi@éjs, And due to the success of the store, expansion plafi‘fl\\w\ | in progress and soon Oakville customers will be able‘lo enjoy an even bigger store)\ In keeping with the WINNERS philosophy, the store@* themselves are designed with the needs of the pms?m day consumer in mind, focussing on customer convenience and ease of shopping. Important features of the stores include: individual mirrored fitting rooms, well organizea store layout, and clearly marked department signage â€" no to mention loads of merchandise that is continuousl marked down to clear, WINNERS offers all the benefits of traditional retail stdfés including a liberal return policy, a convenient layawaylplfif. courteous and efficient service, and gift certifichtess The Oakville store is located at Oakville Town Centre g Store hours are 9:30 a.m. to 9 p.m. Monday through Friday; 9:30 a.m. to 6 p.m. Saturday; 11 a.m. to 5 p.m. Sunday. Margolis explains WINNERS success this way: "WINNERS stores consistently offers consumers value. But value isn‘t price alone. Value combines the elements of fashionable, quality merchandise from wellâ€"known manus facturers at a great price. And we deliver‘. Indeed they do. Check it out. 1 2 ¢le ;'4. "thes, wl wl l in