Oakville Beaver, 30 Nov 1994, p. 13

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Children need i to learn human touch if they ‘l are to live successfully _ By SHELLY SANDERS GREER Special to the Beaver i aâ€""Kids need to hear from you ; awhat you believe about violence â€" that violence is wrong, that it‘s illeâ€" ; gal, and that people who don‘t have â€" any resources have to be bullies because they don‘t have any other iskills to get their needs met," Sandra Campbell, one of Canada‘s deading experts on media violence and children said during a recentâ€" | jworkshop at St. Matthew‘s School. v n The workshop, entitled â€" "Media, ‘ Foys, Violence and Children: tDefining Solutions That Teach Proâ€" Social Behavior" â€" gave parents and geachers a look at how children learn social skills, how media violence | ‘affects the development of kids, and ‘how we can all help children develâ€" wp positive social skills. \â€"Gu"We want our children to have iskills and knowledge, so when they grow up they will have financial and families of their own," @xplained Campbell. "What do chilâ€" dren need to live successfully? The ability to communicate with others, t6‘ collaborate and cooperate, empaâ€" "tfiy, and an understanding of responâ€" Gibility and consequences." , 20‘ Campbell believes that adults are ®rnftuch more powerful than any media eXperience, which is why most kids who watch television or play lots of i-video games are not violent. #Ehildren who are neglected and ‘Have no positive adult in their lives tdfé at risk," she said. "It‘s pretty k Hard to resist bringing kids up withâ€" 6ilt exposing them to media." 101 As a parent herself, Campbell says he finds it to be one of the most Hirmbling jobs and the hardest, espeâ€" in light of changes in the knedia over the last few years. "The €Bntent of televisual material has TChanged a lot in the last 10 years. There is a huge increase in the Mepiction of violence...Violence on TV is witnessed by many more peoâ€" #€, and there‘s more focus on the acts without seeing the conseâ€" ddences. Did anyone ever sit down and ask Rodney King the impact of being beaten?" AA major change in the U.S. â€" wWhich directly impacted Canadians * was the 1983 deregulation of chilâ€" F@(en’s TV. ~ "It used to be that if you were ‘g“o_ing to advertise to children, you ‘had to make it clear it was an ad. This protected children from being e‘)'(ploited. With deregulation, televiâ€" sion is now used to market products. ‘The Ninja Turtle phenomenon startâ€" Ed out as a $20â€"million, fiveâ€"year marketing campaign to sell products to kids. The shows were cheap to make, and stories were not needed â€" just action. The Power Rangers uses violence because it is cheap and can be dubbed in different languages." . "Children are being exploited with the only criteria eing profit." U.There are regulations in Canada for kids, but as Campbell explained, pecause of cable and satellite, you see evidence of protection on ‘anadian networks like CBC, CTV, nd Global. That‘s why the U.S. leregulation had such an impact on anada. P THE OAKVILLE BEAVER Answer For more information on lung disease, or to make a donation, call Clue: Liquor smuggler THE LUNG ASSOCIATION ' .I.I.I.I.I.I.I.I.I.I.I.I.I.I.I.I-I.I.I.I.I .I.I.I.lll.l.l.l Moonlight Madness Mystery Quiz Enter to win over C o P ollectallsixads $2,000 ln pmzes throughout this newspaâ€" per and correctly answer all 30 riddles (5 per ad). Place them all in an Clue: What a polite child says envelope and drop it in Answer Clue: A personal stamp or seal the ballot box located by Santa‘s Village. The first Answer Clue: Equals two Answer Clue: Most parents think so one drawn with all the correct answers wins! Name: Te I I I I I I I I I I I I I I I I I I I I I 1 1 _ Answer I I I I I I I I I I I I I I I I I : . L DRAW HELD Px:flu-fi's Ho% OE D.ACC 6 *R comust®" . :30 am â€" 9:30 pm Saturday December 3at 1130 pm. . | _ HAS RELOCATED AS INDICATED BELOW A gift shop designed with children under the age of 12 in mind! Parents must wait outside the store while the children make their selections (no peeking!). All merchandlise is carefully cho sen from each stote in Maple Grove Village. Santa‘s helpers will be on hand to help the children make their selections and gift wrapping is free of charge for all young Santa‘s! Santa‘s Kids Shop STORE HOURS Thurs., Dec. 1st _ 2â€"8pm Fri., Dec. 2nd 2â€"8pm Sat., Dec. 3rd 10amâ€"4pm. Sun., Dec. 4th 10amâ€"4pm. Thurs., Dec. 8th _ 2â€"8pm Fri., Dec. 9th 2â€"8pm Sat., Dec. 10th 10amâ€"4pm Sun., Dec. 11th _ 10amâ€"4pm Thurs., Dec. 15th 2â€"8pm Fri., Dec. 16th 2â€"8pm Sat., Dec. 17th 10amâ€"4pm Sun., Dec. 18th _ 10amâ€"4pm Mon., Dec. 19th _ 10amâ€"4pm Tues., Dec. 20th _ 10amâ€"4pm Wed., Dec. 21st _ 10amâ€"4pm Thurs., Dec. 22nd 10am4pm uc t UH der Here We Are SANTA‘S KID‘S SHOP

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