Oakville Beaver, 4 May 2012, p. 11

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11 · Friday, May 4, 2012 OAKVILLE BEAVER · www.insideHALTON.com Advertorial Carvalho Coffee maintains social and environmental responsibility Brewing the perfect pot of coffee, every time, is something not too many people have mastered. Thanks to Carvalho Coffee and owner Gabriel Carvalho Dias, coffee enthusiasts can enjoy the finest Brazilian coffee in the comfort of their home. The coffee beans are grown at the family's plantation near Pocos de Caldas, in the coffee-centric country of Brazil. The beans are harvested and transported to their store in Oakville, where they are roasted and sold so you can brew the finest Brazilian coffee at home! Carvalho Coffee's commitment to excellence is carried throughout the growing and roasting process, beginning at the harvest stage and continuing through to the drying, roasting and packaging phases. This commitment to quality guarantees that you get to enjoy a truly superior coffee, as well as a source of Brazilian pride. The result of their hard work and dedication is a perfectly balanced coffee, providing a unique sweet-acidity taste, excellent body and a hint of chocolate. Carvalho Coffee's commitment to excellence is carried throughout the growing and roasting process, beginning at the harvest stage and continuing through to the drying, roasting and packaging phases. This commitment to ment and clothing when having to work with herbicides to ensure they have no contact with the chemicals being used. Their beans are produced using two methods: the "natural" process and the "pulped natural" process. The first method consists of drying the fruits without pulping. After the fruit is completely dry, the peel is removed, maximizing the seed's contact with the pulp, for a higher sweetness and body. The "pulped natural" process presses the fruits against a screen, where only the ripe ones are soft enough to be pulped and separated into two seeds, which will pass through the screen. These seeds are dried separately, resulting in a unique flavour. At the Carvalho Coffee roasterie/ store, the Carvalho family sells coffee from their own farm in Brazil, as well as five single origins from different coffeeproducing regions of Brazil. Carvalho Coffee is also available at Florence Meats, Jubilee Market, and Whole Foods Market (Oakville Store). For more information about Carvalho Coffee and their family's plantation, call 905-469-6060, visit www.carvalhocoffee.ca or stop by the store at 775 Pacific Road, Unit 30, in Oakville (just past Bronte Road, between South Service Road West and Wyecroft Road). Pictured above, Carvalho Coffee owner Gabriel Carvalho Dias showcases his coffee beans drying on the patio. Above right, an aerial view of the coffee farm in Brazil. Bottom right, an aerial view of the school hundreds of children attend. quality guarantees that you get to enjoy a truly superior coffee, as well as a source of Brazilian pride. The result of their hard work and dedication is a perfectly balanced coffee, providing a unique sweet-acidity taste, excellent body and a hint of chocolate. The farm has received two certificates, one from The Brazilian Specialty Coffee Association and the other from Utzkapeh, an independent organization that translates into `Good Coffee.' In order to be certified with The Brazilian Specialty Coffee Association, their farm is audited annually in accordance to the BSCA protocols. This ensures that they are respecting and preserving the environment, while also being socially responsible. Each bag of coffee has a numbered stamp, and the customer can go online at the BSCA website, and trace the coffee back to the coffee grower. In addition to their responsibility to their customers for producing the highest level of quality products, Dias takes great pride in being environmentally responsible as well as socially responsible for the quality of life his employees live in Brazil. "We provide houses complete with electricity, sewage and water, doctors and dentists visit the village as well as a school that currently has 300 students from both ours and neighbouring farms." Farm workers also receive fair wages, overtime pay and vacation time as well as proper equip- We Grow It. Our family has been producing award winning coffees in the Valley of São Sebastião da Grama, Brazil, for 5 generations. The combination of rich volcanic soil, cool temperature, and the elevation of 1,200 metres above sea level create ideal conditions for growing specialty coffee. 5 Five Generations of Tradition in Every Cup We Roast It. Our coffees are freshly roasted and packaged at our new roasterie in Oakville using state-of-art roasting technology to bring out the full flavour of the beans. You Brew It! Enjoy our freshly roasted Brazilian Specialty Coffees at home by visiting our roasterie/retail store in Oakville or visit us online. OPEN THIS SUNDAY 10 AM - 2 PM Bronte Road Regular Hours: Tue-Wed:10-12 and 2-5:30, Thu-Fri: 10-5:30, Sat 10-4 Pacific Road 905-469-6060 · www.carvalhocoffee.ca S. Service Rd. W Wycroft Road Third Line 775 Pacific Road, Unit 30, Oakville (near Toyota Dealership) QEW

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