Oakville Beaver, 22 Aug 2013, p. 18

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www.insideHALTON.com | OAKVILLE BEAVER | Thursday, August 22, 2013 | 18 Price of company stock can differ from minute to minute continued from p.16 ket prices suddenly lost their value. The Standard and Poor 500 index of American stocks immediately lost $136 billion and then within six minutes it had recovered those losses posting significant gains. The tweet was incorrect and the news agency informed the world it had been hacked. The U.S. president was fine. The investors' appetite had changed to a point where sellers were willing to trade the 500 stocks on the index for $136 billion less than just a couple minutes earlier. These were the same stocks and same companies -- just a change of buyers and sellers. To be fair, the logical side of price is expected returns. Some of the decline in value could be in anticipation of lower company returns if something serious had happened at the White House or with the president. However, the instant crash and immediate recovery over the time of only a few minutes, is an example of how the same company stock can be priced quite differently from What changed was the willingness of buyminute to minute. ers and sellers to trade a stock at extremely While the companies are the same, the different values compared to the earlier valattitudes of buyers and sellers are different. ues of those same stocks. They react to the market forces of fear and There is a significant human element ingreed through the emotions of an impulsive volved in determining the price of stocks. response. The next time you wonder why stock valSo the question is, what changes within ues suddenly change. the company affected its day-to-day The reason might be you and others just Slug Information: Lastman's Bad Boy value resulting extreme price differentials on like Project : in JULY WK2 Teaser Ad Adthe Size : 5.145 in you. x 2.857 in stock -- Submitted by Peter Watson, Client :market? Lastman's Bad Boy Publication : Community Perhaps nothing changed within the comMBA, CFP , R.F .P ., CIM, FCSI., File Name : BB_Community_Teaser_Aug 22 Insertion Date : Aug 22, 2013 pany. Certified Financial Planner ONE DAY ONLY! DOORS OPEN FRI. AUG. 23 8AM SEE OUR NEW FLYER IN TODAY'S PAPER OR VIEW IT ONLINE BADBOY.CA! Run Date: Aug 22, 2013 Mississauga News/Oakville Today (5.145" x 5.714") Full ColourAT EOR#5843 HST ON *See store for details NOOO * ! S E C N APPLIA 27 ANNIVERSARY EVENT! th END OF THE ROLL It's the Save 27% on select in-stock flooring and take it home today! FLOORING LUXURY VINYL TILE Starting at $2.49 SQ FT % OFF HEAVY BERBER CARPET Starting at $0.89 SQ FT IN-STOCK AREA RUGS Up to 50% OFF! BRING IN THIS COUPON AND... We will pay the equivalent of the HST for you when you purchase our regular priced, in-stock flooring only. Cannot be combined with any other offer; expires August 25th, 2013. Valid at the Mississauga West (3050 Vega Blvd) End Of The Roll location only. PAY NO TAX!* Brand name flooring. Low prices. Always in stock. Hurry in! Prices valid from Aug. 22nd - 25th! ENDOFTHEROLL.COM Mississauga West | 3050 Vega Blvd | 905.820.7655 No payment, no interest plans available OAC - *See store for details.

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