Oakville North News (Oakville, Ontario: Oakville Beaver, Ian Oliver - Publisher), 10 Sep 1993, p. 7

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Firstly, let‘s talk about the differences in technique and product. The first stage of hair color is the temporary or semiâ€" permanent color. These products wash out after a period of time with no damage or residue left in the hair and eventually washing out. You cannot make the hair lighter, only darker, or Do you need to brighten your image, give yourself a lift? Why not consider an underestimated area, hair color. Product manufacturers and hairdressers combined have progressed enormously in this area for the ©90s. (rive yourself a lift with new hair style and color alter the tone. Sebastian has come out with a brand new semiâ€" permanent hair color Celloâ€"Phanes Plus which is the first totally environmentally safe FDA sanctioned professional hair color containing no ammonia or peroxide. Cellophanes Plus comprises of 19 soft to high fashion shades importing wonderâ€" ful color, shine and condition, camouflaging up to 20% grey hair and lasting up to 40 washes. For a long time, manufacturers have been working on what we call no lift hair color. These products will cover grey hair Loreal has released a new product to the professional, Dia Color, a nonâ€"ammonia no lift hair color which penetrates rather than stains but will not alter the natural pigmentation. An unusual added advantage of this color is it may be done to hair immediately after a permanent wave, eliminating the problem of the lift which sometimes occurs due to a permaâ€" (See "Highlights . . .‘ page 8) but also respect the natural pigment of the hair, therefore, they are unable to make hair lighter.

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