Oakville North News (Oakville, Ontario: Oakville Beaver, Ian Oliver - Publisher), 10 Sep 1993, p. 8

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:Highlights the most popular style of hair coloring 5 to subdue white hair, not be comâ€" Z mitted to permanent color, to tone _1 brassiness in highlighted hair and L% (Continued from page 7) Z. nent wave. Dia color is very much " for the male or female who wishes Introducing ... vonies co 349 Lakeshore Rd, E., Oakville e §45â€"6201 Hours: Monâ€"Wed. 9304600, Thurs. Fri. 9:30900, Sat. 930â€"5:30 pm,, Including Sun 114 593 Argus Wc{fm/ OAKVILLE / P4" 844 Permanent hair color, the way we can totally alter someone‘s hair color to change it to whatever we wish. Permanent hair color contains blondes, or to enhance their natural color leaving shine and condition. Ralph Lauren, Liz Claibomne, Jones New York, Susan Bristol, Cambridge, In Wear, Della Spiga, Jeanne Pierre, Lanz of Salzburg, Caulfeild. Also featuring Ruff Hewn, Howard Johnsons Probably, one of the most popuâ€" lar methods of hair coloring is highâ€" lights. Gone are the days of having a tight cap pulled on your head and then feeling like a pin cushion with strands of hair being pulled through with a crochet hook. Loreal has proâ€" duced a product called Easi Meche which is a wonderful tool for hairâ€" dressers to weave highlights. The advantages of weave highlights are enormous, no pain, more than one color can be applied achieving more both ammonia and peroxide and it does alter permanently the natural pigment. Loreal produces Majurel, Majirouge and Majiblond permaâ€" nent hair colors to meet all our needs leaving the hair in beautiful condition and acquiring a color that is translucent, not solid looking. There are 66 shades to choose from including Majirouge which are high vibrancy fashion shades, and Majiblond which are high lift colors capable of lightening up to 4 1/2 levels of lift. ASHIONS In 1991, after determining there was a hole in the market for better dresses for the bigger woman, M. Baig began producing â€" Selina Woman â€" a line that runs from size 16 to 26. "As a society, we‘re so caught up with youth and slimness that we‘ve been ignoring an imporâ€" tant customer," says its designer Lucy Pappano. "For some reason, they think that you turn into a bufâ€" foon when you gain weight because they offer them the ugliest prints in cheap fabric, bad fit, and bad styling. But there are people who are saying no to that and want alterâ€" natives." Selina same sty some vis ferent ; woman. "But clean sty and but make Se designer What ferent fr competit The line tern for ; natural results, guaranteed applicaâ€" tion right to the roots, no problem with the regrowth, you do not keep on coloring hair that has been previâ€" ously colored. The staff at Bobâ€"Râ€"Sshop are all fully trained in all the above techâ€" niques and products. If you would uuy trained in all the above techâ€" Bobâ€"Râ€"Shop â€" hair for women iques and products. If you would _ and men. Selina Woman is larger womens childrens summer wear 1 "‘ho H *X PQ 298 Kerr Street, Oakville Summer Sale Up To §panne*® Kerr Street, Oak (416) 844â€"7735 " i . 3" i (’ /’d,?’ : O, Reynolds St. at Lakeshore Rd. E. Oakville Thursday Friday Till 9 p.m. 844â€"2510 Open Sundays 12â€"4.p.m. like to experience the serenity of our salon, professionalism of our staff, and receive a free consultaâ€" tion, please call 338â€"6465 to make an appointment. 24â€"hour phone serâ€" vice is available. What make Selina Woman difâ€" ferent from its few designerâ€"driven competitors is their approach to fit. The line is based on a special patâ€" tern for a size 18, not a regular size 8 made bigger. As Pappano explains, "Just because you gain weight doesn‘t mean your shoulders become football size. You put it on in certain areas of your body, but you don‘t gain it on height or in the length of your arms and legs." Pappano thinks that during the fitness craze of the 80s, women used to say, ‘I won‘t buy clothes because I‘m going to lose weight.‘ But she feels that the larger woman is now more accepting of her size and ready to invest in the same kind of wardrobe a smaller size woman has, "I think now we‘ve come back to reality, where you just go on with your life, no matter what size you are. They still want to look good and they can." For fall ‘93, the collection for Selina Woman includes groupings in wool double knit, a wool crossâ€" weave pattern, wool faille, wool crepe, and dress crepe for evening. Selina Woman is available excluâ€" sively of Elfie‘s in Oakville. "But you‘re getting the same styling, color selection, fabric and buttons, all those things that make Selina what it is," says the designer. Selina Woman offers most of the same styles as the regular line with some visual adjustments for the difâ€" ferent proportions of a larger woman. hammer 3 Â¥ COUNTpyN oYÂ¥

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