Oakville North News (Oakville, Ontario: Oakville Beaver, Ian Oliver - Publisher), 3 Jun 1994, p. 21

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In upholstered furniture,â€" the accent is on versatility, eye appeal, and comfort to the max. Here again, curves and sensuous shapes lead the pack. Special attention is paid to finâ€" ishing details: braiding, topstitching, embossed motifs, wood trim. Seats and armrests are particularly generâ€" ous for added comfort. Sofas perch on legs that are curved or bent, in wood or metal. The big news in upholstery fabrics is wovens, jacquards, tapestries, and leathers with that natural look. Florals, ethnic motifs, abstracts, and mouthâ€"watering hues such as apricot, plum, eggplant, avocado, and kiwi are hot. Reclining and articulated pieces are more ingeâ€" nious than ever, with builtâ€"in storage, concealed tables and trays, pockets for the TV guide or newspaper â€" all practical but attractive, too. The furniture industry has adopted a very simple philosophy: offering the consumer furniture that‘s funcâ€" tional and flexible. Some cases in point: dualâ€"purpose furniture, added (often concealed) storage space, modâ€" ular wall units and entertainment cenâ€" tres, collections with fewer pieces, adapted to meet the needs of smaller (read singleâ€"person) households â€" furniture designed to fit in compact spaces. The solutions are many and well thoughtâ€"out. %he furniture market is conâ€" stantly changing, as are conâ€" sumer lifestyles. The days of conspicuous consumption are gone. Today‘s consumer buys to feel good â€" to feel literally "at home" with his or her purchases. To satisfy that need takes a combination of esthetic appeal and comfort since the consumer buys primarily to please themselves. And manufacturers are well aware of this, offering consumers furniture designed for "cocooning" and conâ€" viviality. Silhouettes are generally prim and proper, with decorative or ornamental elements for contrast. Appliqués, grooves, openwork, decorative hanâ€" dles, and more add a sophisticated touch of whimsy. There‘s also a marked interest in "raw" materials such as wrought iron, steel, and metal â€" often allied with wood for a pleasâ€" ing contrast. Wood remains the numero uno material in terms of popularity. Rich, light woods wear just the barest hint of varnish to let the natural grain shine through. An upâ€"andâ€"coming trend seen in several collections is the combo of light wood plus color. The collections this year fit right in with that trend. It‘s farewell to ausâ€" tere right angles, geometric shapes, and loud colors; hello to roundedâ€"off silhouettes, good old wood for that surefire feeling of security, romantic florals, earth tones, and "tonic" colâ€" ors. There‘s a tip of the hat to yesterâ€" day, reinterpreted for today: Country, Shaker, Missions, Southwest, and Queen Anne styles help create a wonâ€" derful atmosphere of warmth. Contemporary styles are softened, with curves, paredâ€"down lines, and sumptuous finishes â€" warmth and simplicity personified. One new and noteworthy trend is the "urban primiâ€" tive" look, in which fabrics and mateâ€" rial have that "worn" look even though they‘ve just come off the assembly line. Store Hours: Monday to Friday Iam to 9 pm; Saturday 9 am to 6 pm; Sunday Noon to 5 pm Phone: 560â€"3303 / 643â€"4121; Out of town call 1 800â€"263â€"8575 Lewis Rd. and the QEW, South Service Rd., Stoney Creek, Ontario ( Take Fifty Road exit during Hwy. construction ) *0.A.C. Payment due July 2nd. 1995. No delivery charges, no administration fees. Full details in store All taxes payable at time of purchase. 25% deposit required on custom orders FURNITURE A world away from the everyday No Down Payments, No Interest, No Payments ‘til July ‘951" Our Wonderful No Payment Plan Is Back! It‘s no wonder people come from miles around to shop at Stoney Creek Furniture. We‘ve got over 38,000 square feet of truly stunning furniture des:igns and unique accessories. With our surprisingly affordable prices combined with our No Payment Plan â€" it‘s no wonder we‘re so popular! Our No Payment Plan offer ends July 3rd., so don‘t miss this wonderful opportunity. "Stoney ~Lréeek_

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