79| O akville B eaver | T hursday,A ugust 30,2018 insidehalton.com As the need for more sustainable trans- portation solutions grows, we've started turning to hybrids and electric cars to keep our rides green. But one component that is often neglected and rarely considered green is the tires. But thanks to technological advance- ments, innovative new materials and earth-friendly recycling initiatives, tires are increasingly supporting the sustainability of our planet. And tire manufacturers are working hard to create initiatives, strategies and products that will reduce a tire's carbon footprint. "We strive for safer and more eco-friendly transportation," said Hans Dyhrman for Nokian Tyres, a Finnish tire manufacturer. "We take responsibility for the environmen- tal impacts of our products throughout their entire lifecycle and want to ensure consum- ers are aware of the significant importance purchasing tires can have on the environ- ment." To find out if your tires are friendly to our environment, see if your tire maker adheres to these best practices. Tire performance Today, fuel-efficient vehicles are becom- ing more of the norm due to consumers' increasing desire to protect the planet. How- ever, many drivers don't realize the impact tires have on fuel consumption. Poor tires that wear out quickly burn through more gas, therefore allowing a vehicle to contribute to more pollution. Tires that are reduced in weight and rolling resistance help cut the exhaust gas emissions and formation of greenhouse gases. Innovative manufacturing The environmental impacts from tire production include odour, dust emissions, noise, waste, energy consumption and sol- vent emissions. Overall, the products and ingredients used in an eco-friendly tire will differ greatly from a typical tire. For example, Nokian Tyres uses virgin raw materials and only purified, low-aromatic oils. These natu- ral and recycled ingredients allow for less manufacturing and fewer harsh chemicals to be released into the environment. Lifespan It's simple - increased longevity of a tire results in a decrease in the amount of tires being replaced and disposed of. Cutting back on the number of tires that need to be produced helps reduce production pollution and saves time and money for customers and manufacturers. Recycling Discarded tires can serve various recy-Discarded tires can serve various recy-Discarded tires can serve various recy cling applications. For example, recycled tires can be combusted for energy, as the heating value of tires is close to that of oil. Additionally, part of recycled tires can be uti- lized as construction material. They can be shredded to replace rock materials in vari- ous road construction and civil engineering applications or can be turned into ground rubber. If the carcass of a tire is undamaged, it can also be retreaded. Compared to a brand new tire, retreading uses significantly less materials and saves immensely on the energy needed in the manufacturing stage. 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