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wrt a Gia aT. / Manufactures something for everyone Economic restraints haven t affected Advanced Extrusions sin) "spite of the Prevailing economic atmosphere of restraint, tight money and unem.- ployment, Advanced Extrusions, on Robert Street East in Penetanguishene, is agencouragingly busy. these ys. Vice-president Michael Habash says the reason for this is ,the highly specialized nature of the business. Collapsible tubes for toothpaste, sealants and pharmaceuticals, one piece aerosol cans, and marker pen shells, are among the manufactured at the plant, which was founded in 1968. Since that time, there have been two major expansions , in Penetanguishene, and an additional plant was opened. in 1973, in Toronto. Today, the Penetanguishene _ plant employs about 150 people, and turns out its products 24 hours a day. One of the problems faced by Advanced Extrusions in recent years has been the decreasing use of aerosol products. Habash says the company isn't worried though. At the moment alternative products are being looked at, and Habash says they may be going into the business of making aluminum cartridges for caulking guns. products ° The process used in the plant is highly automated--and fast. A toothpaste tube, for example, starts as a slug of aluminum less than a quarter of an inch thick. By the time it travels the length of the line, it's a complete tube--formed, capped, painted and decorated. All the customer has to do is put in the toothpaste and send it off to distributors. The process used in printing the containers-- putting the designs and name of the product in colour on the outside-- was developed within the company, and earned the firm a silver packaging award from the Packaging Association of Canada in 1970, Habash_ says. the maintenance within the plant is too important to leave to'. outsiders. Advanced Extrusions makes all its own tools right in the plant, and does all its own: main- tenance. In fact, says Habash, the company is prac- tically _ self-sufficient. Other than the aluminum raw material, which comes from Alcan, nearly everything the company needs is produced within the plant. Along with the tool shop, there is an engineering department in the plant, a cafeteria for the employees, and the main production area. The sales office is in Toronto. Habash says one of the things he would like to see is for the employees in the plant to take pride in what they are doing, but with over 40 million finished pieces coming out of the plant each year, he's not complaining With business booming, Advanced Extrusions is looking at the possibility of further expansion in une next few years. In fact, says Habash, there is even a possibility of moving the Toronto operation up to Penetanguishene in the not too distant future. Martin Lamer passes years of personal experience on to clients by Mary Kirley Martin Lamer, owner of Lamers Paint and Wallpaper on King Street, has always worked under the maxim that decorating one's own home shouldn't be a chore -- it should be a pleasure. Decorating can allow for ample artistic expression and_ still remain quite economical. The best thing about home decoration is that anyone can do it, and do it well, "T would say that 90 per cent of the people who come in here looking for ideas are novices as far as decorating is con- cerned," Mr. Lamer stated. 'They really don't know the first thing about it, but once techniques have been explained to them and the proper tools selected, they are always amazed at how easy ° redecorating can be, and at how much money they can save by doing it themselves." Without proper guidance, people can become discouraged and the Lamers feel that it is their job to keep people from feeling this way. The advice and guidance that Mr. Lamer offers his customers is based on a lifetime of experience in the field. His training started in a school in Holland at the age of 14. When he was 17, his family moved to Canada, and it wasn't long before he was able to put into practice the skills 1S heo had learned as a student. In 1960, he bought a store in Stayner, but 3 years later, he realized that the town was just too small for what he wanted, so he moved to Midland in 1963. It wasn't until 1966 however, that the opportunity arose for him to buy the building that his business presently occupies, and the ample room that his building affords is a major reason for this relocation. "Today,'"' Mr. Lamer said, "everything has to be out in the open. Looking for wallpaper patterns in books may give someone an idea of what they want," he noted, 'but it doesn't always provide enough of the sample to really give a good impression.' As a consequence, Mr. Lamer stocks between eight and ten thousand rolls of wallpaper on his store shelves, in addition to keeping numerous. catalogues. He also bears in mind customer's varying budgets, and provides paper that offers a wide range in prices. "With this vast supply of paper, as well as decorating tools, paint, art supplies, and even picture frames,' Mr. Lamer said, '"'you can see how a large store is essential." : Martin and Dorothy Lamer are certified in- terior consultants who believe that house decorating is more than just paint and wallpaper. "Your mood is affected ----Limited-- eLiquids eGases eSolids PERFECTLY PACKAGED TORONTO PLANT & SALES OFFICE 150 St. Regis Cr. DOWNSVIEW, Ont. Pig eS 4 by your surroundings and when you take an interest and become involved in redecorating, those surroundings will usually be a reflection, or an extension of yourself," Mr. Lamer explained. The Lamers are also assisted by Ed Mortiboys from Waubaushene, who, like Martin, has spent most of his life in the business. While the Lamer's feel it is important to keep a well stocked store, there is another duty they feel is necessary. "The people of Midland are very active when it comes to redecorating. They are concerned with im- proving and remodelling their homes, and we want to be sure that the advice we offer and _ the suggestions we make are the best." The Lamers make a point of staying informed of new styles and ideas. Nothing in the business remains static, and they pay close at- tention to innovations and trends. Martin Lamer has always shown a_ keen interest in the activities of the community in essential areas that ex- tend beyond the business world. St. Theresa's schoolboard, the air cadets, the Lion's club and St. Margaret's parish are just a few of the areas in which Mr. Lamer has dedicated the same kind of time and energy that has made his business a success for nearly 15 years. Advanced Extrusions Some Users of ADVANCED -- EXTRUSIONS' PRODUCTS: ems ws «7777/1, 3°88 2a Ww FAL HEAD OFFICE & MAJOR PLANT 63 Robert St. E.. PENETANG, Ont. MORE PROGRAMS CLEARER PICTURES We think youand your family deserve... The BEST in T.V. VIEWING MACLEAN HUNTER CALLTODAY CABLE T.V. 526-5031 and Qadix "(Deas LIMITED ---- Huronia's finest furrier SE SIRLS oS ss ---- | anies' Darzanger _wesk_| Repairs Restyling Cleaning Storage Only Voorzanger's has MR. VOORZANGER... oorzanger cind Sadie eee LIMITED 926-2012 PINE PielAs 244 King St., Midland, Ontario Huronia Review, March 30, 1977, Page 15