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eee npeeremamier seein st a /. Dressed to kill Over 100 skaters took part in the benefit Costume and Family Skate Carnival sponsored by the Elmvale Shaw's Bantams at the Elmvale Arena. Most of those participating came dressed for the occasion and winners chosen by judges Ross McConnell, Marshall Hubbard and Chris Mackey included, from left to right: Goalie Rodger Allen (Most Original); Straw Head Wayne Allen (Most Humorous); Audrie Guthrie and Lois Bertram (Best Dressed Couple) and Aaron Elliott (Youngest Dressed) being held by Ross McCon- nell. Terri Ayotte is standing in front in her Best Period costume. Business policy since 1945 Active industrial promotion paying off How a town earns its bread and butter fluctuates with changes in national - and international - economic situations. If a town can competitively produce 'a product or offer a service another optical company, the Ernst Leitz Limited. Also establishing in Midland in the later years of the 1940's was Bay Mills Limited, initially known as Fine Silk Limited. Become a member of the SOUTH SIMCOE LIBERAL ASSOCIATION -- For membership information and tickets to the annual meeting to be held on April 23. Contact Yvonne Healey. 322-1675 BUDD WATSON Cordially invites the people of Midland toa SPECIAL CELEBRATION Wed, April 1st 7:30 to 9:30 p.m. at our new Gallery 520 Hugel Avenue The occasion is the 60th Anniversary Try our new Safe Boaters Yacht Insurance Plan... eAll Risk Hulllnsurance e1% Deductible eValued Basis Hull Insurance - NO DEPRECIATION eProtection & Indemnity- $500,000. eMedical Payments- $10,000. _ for Lorne Watson in photography (Forty-Five years in Midland) "PLEASE DROP AROUND FOR COFFEE AND CAKE AND SAY HELLO TO DAD" that is demanded on a large scale, it prospers. When, for whatever reason, that demand ceases or is replaced by something else, the town must begin looking for other sources. of livelihood. Example: - 1979 Fibreglass 20' Runabout -§20,000.All Risk Hull Insurance -§500,000. Protection & Indemnity 170°°° (On above example) The Midland Footwear Company, no longer in business but owned by the same Company that operates what is presently known as Midland Industries Ltd., located in Midland in the early fifties. What is incumbent on a town if it hopes to offer its citizens a good life is that it remain receptive to change, that it possess the capacity to adapt to situations when they arise. After the termination of the Second World War in 1945, Midland was faced with that very problem. Prior to and during the war, the town's economy revolved -. almost entirely around the KG Oe shipbuilding and _ grain eRe elevator facilities that had Nee grown during the expansion é years of the 1920's. The need b for military machinery ahd } food to nourish troops overseas had made the war years, especially, an era of 7) de unrivalled prosperity. : iy Employment was high, if ¥ sometimes seasonal, at the town's four grain elevators, and reactivated shipyards provided jobs for close to 700 men. < : However, when the war rod ended, the demand for the types of services Midland could offer diminished. Local officials, especially the Chamber of Commerce, realized that Midland must adapt to the realities of the post-war economy or falter. ANNUAL $ PREMIUM *Surveys required on boats over lO years old * Rates are applicable to sailboats, inboard-outboards, and inboards only Telephone (708) 526-9345 for full Saturday and Sunday, March 28th and 29th, Kentucky Fried Chicken has a sensational special for you. A Bucket, with 15 pieces of finger lickin' good chicken, priced at only $6.95. Accordingly, a search The Sensational Saturday ti | | began for new ways to and Sunday $6.95 Bucket. d r IC U d ES " provide jobs for Midland's "Sp At Kentucky Fried Chicken. sizeable labour force. This a: There's nothing like it. they found in the manufacturing sector, which was beginning to expand in relation to the growth of the consumer society. The Chamber began an active promotion programs, at- tracting small and medium size manufacturers to the DUCKWORTH PLAZA 45 ESSA RD. _ area. 315 BAYFIELD ST. ne brshewn neuen i Store Locations: BARRIE, ONT. BARRIE, ONT. BARRIE, ONT. agtablish in widianttwae the TEL. 726-7220 TEL. 726-5710 TEL. 726-2501 optical firm of Bausch and 70 FIRST ST. 371 KING ST. MOSLEY & SUNNIDALE STS. Lomb, which Ane COLLINGWOOD, ONT. MIDLAND, ONT. | WASAGA BEACH, ONT. Jocated he TEL. 445-0491 TEL. 526-5522 TEL. 429-2311 1947, soon to be followed by Wednesday, March 25, 1981, Page 23