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Penetanguishene Citizen (1975-1988), 5 Oct 1988, p. 25

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~ eer te Huronia Safety is the color of your car It seems to be a well known fact that, psychologically, color is an essential part of the overall percep- tion a motorist has of his car. The choice of color will vary ac- cording to the buyer's personal taste, general trends offered on the market, fashion and even accor- ding to economical conditions (ap- parently, during a recession con- sumers will opt for subdued colors and during economic growth, they will favor bright colors). Depending on car size and degree of luxury, consumer preferences will vary. Customers buying luxury cars such as Cadillac, Lincoln or Mark VI, tend to prefer chic colors like black or white. On the other hand, bright colors will be more popular for economy size models. SAFETY Which color will enable other motorists to see your car in any condition or degree of visibility? Lime green, phosphorent orange or shocking pink? It's difficult to give a definite answer to this question. However, there is a basically logical rule to guide us: light colors are better seen. In theory, it's easier to spot a yellow car than a brown car when driving at night. But being able to see other vehicles on the road depends more on light and weather conditions. So actually, that same yellow car can be seen more or less easily, depending on the cir- cumstances. As far as other colors are concerned, we can't be specific. A few years ago, a study made by the German firm Daimler- Benz rated each of the following colors (100% being the perfectly visible color): White 88 Yellow 70 Orange 47 Pale grey 47 Pale blue 43 Medium red 23 Blue 8 Dark blue 5 Black & The study also mentioned that Be prepared for any emergencies Like boy scouts, all drivers should be prepared, especially for emergency situations. That's why a survival kit is indispensable in over- coming engine trouble or failure and many other unforeseen incidents. _ This survival kit should include flare, reflectors, fuses, replacement bulbs, booster cables, raincoat, strong nylon rope, cotton working | gloves, a lamp which can be plug- ged into the car's cigarette lighter, pliers and a few other tools. All of these articles are available from a good hardware store or automotive service center. Once purchased, they should all be centrally located and easily ac- cessible, ideally in the trunk. This basic survival kit can make your next journey less worrisome, knowing you're prepared to en- counter an emergency situation. light colored cars could be seen at distances two to four times greater than dark colored vehicles. Colors that are truly somber seemed to be classified as actually dangerous, whereas light colors are safer. It is difficult to be more specific on that subject as out of 100 automobile accidents, 250 different factors play more or less important roles. Obviously, a white car is difficult to spot in the snow, and a green car blends in with a summer coun- try landscape; it goes without say- ing. To be visible, car colors must not have a "chameleon effect". It is wisest to stick to light or even bright colors. At Jackson's Toyota WE'RE oun PENCILS!!!; SHARPENING ROM OUR LARGE INVENTORY OF *88 TOYOTAS v '"SHARPEST ENDS OCT. 8TH r--- $42,080 ----- > Two tone, power steering, metallic paint, convenience pkg., etc. Stock #1676. was °12,963 = $14,875 ---- Metallic paint, rear bumper stripe pkg. AM/FM cassette, tonneau cover, electronic fuel injection, Westcoast mirrors. Stk. #1554. was $16,363 322,642 | > ' Micron paint, power sunroof, power steer- ing, air cond! 5 spd., power group, AM/FM cassette, loaded. Stk. #1610. was $24,768 == $17,613 -- Deluxe model, 5 speed, convenience pkg., chrome pkg., AM/FM cassette. Stk. #1702. was $18,923 Sa hs) sr Two tone paint, air conditioning, power group. Stk. #1552. was $21,708 == $29,168 ==> Metallic paint, air conditioning, power group, console. Stk. #1863. BUY ¢ RENT ¢ LEASE Jackson's 19960500 OFF. was $32 673 Manufacturers Sugg. retail price J.T. usually sells for less** Frt. P.D.I. Prov. Sales Tax extra -- Our Frt. & A P.D.1. is $389°°, Above prices quoted cannot be used with other sales New and Demo Vehicles not necessarily as shown DEALS IN TOWN" 88 - 6 P. => $148800 OFF $212600 & $1310999 OFF "88 Forerunner 4X4 an mm ! @) ) *89 Landcruiser 4 dr. qe _y Clearout 140 BRADFORD ST. caLt 726-0288 'Best Deal Best Product Best Service y Inventory FP) WS Wheeis, October 1988, Page B5

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