E are naturally more than ac hare to be able to announce to our many customers and the public generally that the past season’s business with d y, some- | } us has ighest expectations, and each month’s business see has shown a re therefore pleased to know that our meth- to the point ods of dome mended themselves to a large clientage of junding country, and just here we wish to give Bigger assortments, prettier colori ; men equals and sur- skeptical, to the man ~ who does not know and to the man who ~ doesn't care, we press this invitation. ae Come i in any time Strate with actual gar- this: _ Engeland’s Square Deal Clothing for asses all the other rands on the market. To the man whois thatSuits you. That's thé time that suits us and let us demon- ments the truth of our clothing supremacy until you have seen the style, shape and class of our Square Deal Brand this 1910 season. Ask to see Our Leader at $8.39 for Fall. .:. .:. Everything new.—Evergthing here,—Ready for business. “We are cranks about the way a customer feels when he leaves this store. It’s a way we have and everybody around here feels the same about it. We don’t care anything about the price or nature of your purchase, or how hard you are to please, you must feel just right when you leave this store.” Men’s New Style Shirts for Fall There is nothing more in demand than a nice fresh shirt, and in speaking of shirts, you must remember there is as much difference in shirts as there is in clothes. Some shirts are just sewn together, laundried and folded — of course they are shirts, but not to the man who knows what shirts ought to be. Shirts require as much attention in you a hearty PANINI INS THANK YOU! The kind cf service we wish to give you is more than cut and dried busi- ness—there's a PERSONAL NOTE IN When you purchase anything from us you can depend that we are just as anx- ious to give you complete satisfaction as you are to get it. to feel free to tell us if anything should go wrong. We're Here to Make it Right And BE ASSURED, during the coming season our efforts will be directed to ensure greater satisfaction—as we are always on the alert and ready to attend to the requirements of the Lrry Goods Trade. GREAT PREPARATIONS have been made by us for the FALL and WINTER TRADE, as this season presents to usa very promising business. Money has commenced to circulate more freely, ond most people are feeling that they will have more to spend than they really expected. NEW GOODS have been piling in on us in great quantities for every de- partment, cur stock is now most complete, and ready for a humming business. 1T—A FRIENDLY FEELING. You always ought Much thinking and 9 t 1 planning ahead is necessary in the Dry Goods business, ifsuccess is to be ach- at 50 cents per yard. Z secon and mani- ieved, and months ago orders had to be placed by us for’ many lines of goods, é ek ‘old clothing claims, As the best is only good enough for us, and nothing less than the best is 75 different and distinct styles to choose from a Expect to find everything new in our Men’s dept. $ good enough for our many customers, so you can confidently look to THE at 75 cents to $2 per yard. < We have an enormous stock of clean, up-to-date, sty- PEOPLE’S STORE this season for a magnificent stock of re lish se s and Boy’s Clothing, 5 The largest assortment ever shown in Milverton. a e do not ask you to believe in: our Clothing suprem ° ‘ acy ; we ask that you do not believe in any other firm’s 4 Dry Goods and Ready-to-wear Clothing Panis ow WE SPECIALIZE Walker's Trainmen’s. Overalls and Smocks OUR GUARANTEE— toc for every but- ton that comes off and 25c¢ for every rip within 30 days from date of purchase. Strong Work Shirts (For Every Trade) A few words about our Work Shirts. It is our endeavor to sell work shirts that are made—large in the body, plenty of el- “We do not want to infringe upori the lib- erty of any customer to shop where she pleases, but we are going to so demon- strate things that she will have no ws culty in making up her mind.” :: FH Women’s New Fall Skirts Our stock of skirts comprises the latest designs in the leading cloths. All sizes in stock. Should we be un- able to fit you in one of our Ready-to- wear Skirts, we will take your measure and guarantee you a perfect fit of any style you may select within 36 hours after we have taken your measure. Call in and lower prices than you. would expect to get materials, A visit will be more impressive than a » spent in our telling about the new dress goods - words, our Dress Goods department gives you mort vice satisfaction and style and less of price, — very fashion favored weave and color is ‘repres in our gathering of fabrics with lots of dash and ginger i i their effect ; fabrics of a quiet yet decided tone and tenoi and fabrics to suit the quiet and conservative taste; and this year our showing of black fabrics is especially strong. The showing will please you, It is wide and: diversi- ged enough to answer your every requirement and satisfy your every whim, Your idea of what you should pay is re- flected in the price range ; and no matter what you pay per yard, that amount will secure more of style, service and satisfaction than you can obtain at most stores. 53 different and distinct styles to choose from Black Sateen, Moreen and Silk Underskirts Special Prices and widest range of new styles, Seldom has this store given stronger proof of its great price- making power than in the values now being offered in our exten- sive showing of petticoats, Price Range 69c to $5 Our leader in Black Sateen Underskirts features the new eye- let Sabroidery idea, being made with a 14 inch Acuna compared of 10 rows of shirring-in groups of five with two’ ~ 2% inch tucked frills in centre of flounce with 4% inch gathered bias frill of rich eyelet embroidery, 4% 9 95 inch dust frill ° = making as does a suit of clothes, . Our shirts, every one of bow room in the sleeves, seams that are in and inspect them, 5: them, you can depend upon in fit and fabric. Your collar strongly stitched, of material that is the The Corset is the Found- will feel comfortable and you will have that ease and com- best of its kind—at prices that allow usa Prices Range $2.99 to $10 ation of:the Gown % + fort, together with an individuality of style, net found on fair profit and assures you honest value. ; * in price from BOY PROOF PANTS. other shirts. Price no more than ordinary shirts. Wear Engeland’s Shirts and see. Your New Fall Hat is ready whenever you are---Wear the Fitwell Hat The hat with the reputation, Outfitting the ste for School ‘Ati is eminently sa atisfactory, to a parent to bring a boy here where everything is found per fectly provided in ample var- iety and at a price that a know- ledge of valves tells one is low, We know boy's wants “intim- ately—we consider the parents demands. Our knowledge and facilities enable us to offer you what will meet your fullest ap- prov al. Boy's fall suits range $1.95 to $9 Great rangevof prices, indicat ing a great range of style, (DEAL BRAND wet hibee Se etch Knicker Pants for Boys Strongly lined and well tail- ored throughout. DOUBLE SEATS and DOUBLE KNEES. 49c Per Pair Boy's Sweaters Boy's Sweaters, navy with navy and red neck, and ’ cardinal with navy and cardinal neck, sizes 24 to 32, at 50c : Boy’s Co pat Sweaters, navy edged with red, and grey Try our work shirts—they do give strong wear, Moire Velvet Just the proper material for Children’s Coats in all the leadixg colors. The wat- ered effect.gives that smart style so much desired in children's costumes. Shinerette Sateen in all colors. A beautiful Moire fabric made of Egyptian Cotton with a_perman- ent watered effect. Specially suitable for linings, skirts, etc, Veiling A faultless veil adds just that indes- cribable note of “chic” that stamps the Parisian’s street toilet. Carefully chosen and correctly worn, it is as important as the hat itself. See our charming novelties in veiling. Table Damask Special in Bleached Table Damask in three neat designs. Extra special 49c yd. Cotton Crash Roller Towelling PER YARD 5 CENTS Flannelette Our stock of Flannelette gives you a selection of 100 pieces in stripes and plain. See our leader—34 incnes wide, 1oc per yard, Bed Spreads (large size) 99c Wrapperette We are showlng for fall 80 different and distinct patterns in Wrapperettes— twilled and plain. Price range 10, 12% and 15c per yard, Self-Opener Umbrellas 89c Lace Curtains A beautiful allover design, Notting- ham Lace Curtain. Just the style for a dining room. Patented finished edge. 60 inches wide, 3% yards long, special g9¢ per pair. We still have those famous 23 and “39¢ per pair lace curtains. Bleached Cotton 5c per Yard We Specialize WATSON’S UNSHRINK- ABLE UNDERWEAR for_Men and Women ENGELAND & SONS “The Peoele’s s Store” with assorted colored edges, sizes #, to 32. Special iss Boy's Sweaters, ga and white, grey and cardina at “and vy 38 an snes 240 52, Special $110 $1.35. | MILVERTON -onTario | - considered is style. We specialize Crompton’s C C a la Grace CORSETS The manufacturers of the C Cala Grace Corset desire nothing but the: best materials are used in the manufacture of this high. grade corset, highest order. Every pair is fully guaranteed, and a perfect fit is ensured the wearer. None genuine unless stamped ‘C ala Ladies’, Misses’ and Junior's Fall Fashionable Garments Coats When buying Ladies’ and Misses Coats, the important feature to be Ours have style and quality combined. Call “and in- spect—no obligation to buy. and Price — We specialize a % “Northway Garments” Ladies’ Coats in the date tage : prices range x3 $6.50 to $15 : Children’s Coats}s all sizes, og ‘ to choose from,_,al ofthis S styles, ie Tange $ ran to call attention to the fact that” hes workmanship is of the very. race,” . re Honest in Quality divers