First phonathon a resounding success - alumni participation tops 10% Winter, 1985 University of St. Jerome's College Waterloo, Ontario Canada N2L 3G3 Alumna Dana Woito, (BA '84) dialing for dollars. It took 70 volunteers, over 1,500 calls and a wealth of enthusiasm on the part of students, faculty and alumni to make our first alumni fundraising phonathon on October 8 and 9 a remarkable success. "I was especially pleased to see so many students take part," said Mike Schnarr, Alumni Association President and himself a phone volunteer for the two nights. "They will be future alumni and it was good for them to connect with graduates of the College." When all the calls were made, a total of $9,415 was pledged by 198 College alumni across Canada in aid of mature student and undergraduate scholarships. The average gift pledged by alumni was $47 (higher than the University of Waterloo's faculty-wide average of $43). College President Fr. Norm Choate and Dean Dr. Peter Naus opened each night of calling by praising the volunteers for their demonstration of commitment to the College. The phoning took place in the Board Room of Needles Hall where a carnival atmosphere prevailed. This was helped along by dozens of colourful helium-filled balloons attached to row on row of telephones. Once calling began, the excitement was almost tangible as the room quickly took on the aura of a campaign headquarters on election eve. Every time a pledge was made by an alumnus, volunteers would excitedly make the news known with laughter and frenetic shouts of "I've got another one!" or "We've topped $5,000," to which a phonathon organizer would respond by hurriedly sounding a horn. Judging by the generous response of alumni, this enthusiasm was contagious right across the country. A few facts and figures $ Pledged $9,415 # of Donors 198 Average Gift $47 Refusals 297 Total Attempts 1,530 Attempts per caller 21.84 Gifts per caller $134 # Not Reached 616 "Our first phonathon was a great success for many reasons besides the actual funds raised. About 213 of our alumni had direct personal contact with either a student, faculty member or another alumnus of the College and were brought up to date with College news," says Alumni Director Rob Donelson. "Students, in particular, were given a sense of history by speaking with grads who shared similar experiences as part of the St. Jerome's community." "And over 600 alumni files were updated with accurate address, telephone and career information," he adds. "This will help us in designing programs for grads." "But the icing on the cake is the fact that the percentage participation of St. Jerome's alumni is the second highest on the UW campus. We're at 10.49% and only Engineering is higher with 12.73%. In 1984-85 we were at 4.64%, so we've made real progress." The College extends its thanks to all alumni who demonstrated their continued commitment to the College by making a donation. We also acknowledge the organizational support of UW Annual Fund Manager Laurie Smith, UW Phonathon Coordinator Pauline Hall and her assistant Gwen Graper. Pledges continue to arrive and alumni are encouraged to send theirs in if they have not already done so. The names of our generous alumni and student phone volunteers and a chart indicating donations by graduation year appear below. A list of all donors in 1985 will be featured in an upcoming issue of Update!