C. C. CARPET CO. LIMITED "WEMPVILLE" Recently General Motors were hosts to dealers from all over Ontario at a preview showing of the 1969 Chevrolet and Oldsmobile models at O‘Keefe Centre in Toronto. FIRST IMPRESSIONS After having watched and assessed the minimal changes in other major automobiles shown earlier this month, most dealers anticipated much of the same in the new Chevrolets and Oldsmobiles. It has turned out to be exactly the opposite. While the compact Corvair, Chevy Nova, Chevelle and Cutlass models have received refinements to last year‘s bold and exciting new lines, the full size models have received complete new bodies. The fastback styling of previous years has given way to a more forma‘tl :ndr-;t'r;iaif’ line gt;]ii which results in a much cleaner look. _ . Chevrolet seemed to be the hit of the show with completely new front end styling that reminds one of a much more expensive car. The interior appointâ€" The Cutlass Supreme Holiduyv Co;p;_; Orlglnrnobile's answer today‘s personal luxury car. This machine spells power plus. Comâ€" plete with 350 cubic inch, 310 horsepower engine, the Cutlass is now on display at the new Wempville. Lux plus power is the c;tc;i');x'r;;;. for the Oldsmobile 98 sedan. The new topâ€"ofâ€"theâ€"line hardtop comes with a 365 horsepower vs.“ï¬a interior has completely new colors and fabrics, woodâ€"grain viny! trim instrument panel amrnew deluxe twoâ€"spoke steering wheel. Distributed by the Oriental Carpet Manuftacturers, Canada Limited. on your grand opening . .. CONGRATULATIONS Dealer‘s Preview Pleasant Surprise We are pleased to have made your new surroundings more pleasant and comfortable ! The 1969 Chevrolet Biscayne is the car with the look of luxury, but the downâ€"toâ€"earth prices. Chevrolet vyear‘s Dealer Showing. Phone: 249â€"8301 FORMAL LOOK FOR NEW FULLâ€"SIZE OLDS MORE REFINEMENTS FOR 69 CUTLASS ments and particularly the Chevrolet instrument panel is particularly striking. For the station wagon set, all full size Chevrolet models now offer the two way tailgate as standard equipment. Built in to the upper rear bumper (when the tailgate is open) is a two level rubber filled step for easy access to the rear compartment. Camaro represents indeed a surprise! A tasteâ€" ful restyling treatment makes this popular sports car even more desirable than ever with wider, fuller, bucket seats to make it even more comfortable. Look for a new "endura" front bumper available as an option on Camaro which virtually does away with bumps and scratches. _ All in all the dealer preview was a pleasant surprise and those who attended came away enthusiâ€" astically acclaiming the new cars. The new ‘69‘s will be displayed for the public for the first time tonight at the new Ross Wemp Motors â€"360 Rexdale Boulevard. CONGRATULATIONS AND BEST WISHES TO ROSS WEMP MOTORS Supertest Petroleum Corporation, Limited ROSS WEMP MOTORS Wempville (Staff) â€"It will soon be a full year since work began on the new Wempville. But months before the bulldozers arrived on the scene, Ross Wemp was mentally conceiving his new home. He knew that Wempyville had outgrown the old location and that in order to serve his customers properly there was only one answer â€" larger premises. So Ross spent months studying other dealerships. Recording the good features of their buildings, discarding the bad ones. Of course before Ross Wemp‘s image of his modern new dealership could ever begin to go down on paper he had to choose a site. One major consideration in selecting a location was the choice of a spot that could be easily reached by the many friends and customers who already dealt with Wempville. Then, like most good businessmen, Ross wanted a site situated in a growth area. An area with good services, plenty of land to begin with and room for expansion in later years. Finally, he knew that the new location had to be quick to get to on major roadways, so that people wouldn‘t be inconvenienced by traffic snarlâ€"ups. The big five acre site at 360 Rexdale Boulevard suited the new home of Wempville perfectly, and plans and designs of the new buildings were started. "Last January" said Ross, "I was a novice in the building business. Now I feel as if I‘ve taken a crash course in construction techniques. But without the patience and perâ€" severance of the many fine conâ€" sultants, contractors and suppliers who created the new Wempyville the results couldn‘t have been so beautiâ€" ful and practical." Ross Wemp Motors official openâ€" ing celebration begins tonight. It is the climax of months of preparation in making this one of the brightest, friendliest dealerships in metro. Everything is new. Even the exciting stock of new 1969 Chevroâ€" lets and Oldsmobiles that are disâ€" played in the new Wempville showrooms. The only thing that hasn‘t changed is Ross Wemp‘s dedication to customer satisfaction which _ is Wempville CONGRATULATIONS WEMPVILLE‘S READY NOW We‘ve learned, as you have, that good service and reasonable prices are impossible to beat TURNING THE SOD SITE SELECTION The Big Buildâ€"up Is Over C Nt Toronto‘s Seminar Hete! _ INN REXDALE BLVD. JUST WEST OF HWY. 27 THE always ubiquitous â€" at PHONE 677â€"3101 Wempville (special)â€"Tonight‘s a big night! § It‘s the unveiling of the new Chevrolets and Oldsmobiles for "sixtyâ€" nine". And tonight is another big occasion for car shoppers. When interviewed Mr. Wemp was asked if he had planned any gimmicks or giveaways to attract people to the opening of his new location. . Y In reply he statedâ€""It has always been my contention that my company can best serve our customers without adding to the cost of buying a car in order to pay for gimmicks or giveâ€" aways." "Instead," he continued, "we prefer to eliminate unnecessary expenses such as these to make sure that every car on our lot and in our showrooms, including the new "sixtyâ€"nines" are available at down to earth prices." â€" Ross Wemp‘s philosophy of fair value without frills has paid off. It‘s reflected in the loyalty and repeat buying of Wempville customers and in the rapid growth of his company since its beginâ€" ning in 1961. The business has reached a new plaâ€" teau with the completion and opening of the beautiful new Ross Wemp Motors at 360 Rexdale Boulevard. No Gimmicks Official Opening, New Car Showing Ross Wemp turns the first earth to begin work on the new Wempyville. The staff had the special shovel chrome plated to present it to Ross as a momento of the occasion. Foundation and footings were carefully planned to include a fortyâ€"car under ground showroom. Wempville‘s ready now! A bright new car centre with a 44,000 square foot building on a spacious five acre site. Congratulations to ROSS WEMP MOTORS 10. Industrial Acceptance Corp. Niagara Finance Co. Merit Insurance Co. Members of the 1.A.C. Family group We are pleased to be associated with one of Toronto‘s most progresâ€" sive General Motors Dealerships It is the official opening of ‘the new Ross Wemp Motors, one of the brightest spots to come and see the new cars. At last there‘s a Chevrolet/ Oldsmobile dealer that is easy to reach. The new Ross Wemp Motors is conveniently located on the north side of Rexdale Boulevard just a few hundred yards east of #27 Highway. With major roads leading to the new Wempville, it‘s easy to get to from almost anyâ€" where in the area. When you arrive there is plenty of space to park on the big five acre site. All in all, you‘ll have more time to look over the "sixtyâ€"nines" at this new dealership and probably enjoy your evening more by avoidâ€" ing congesting and inconveniâ€" ence.