Weston Times (1966), 20 Nov 1969, p. 9

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Few advertisements are aimed at the "wellâ€"dressed older woman". Garments are designed with a dismal lack . of _ imagination. "Designed"" is hardly the right word. This lack of imagination shows up in @© dresses made in a style no younger person would wear _ and closed with a long, back zipper few older persons can reach. â€" For a woman unfortunate enough to fall outside the neat little age group the trade seems to cater to, there is only one criterion left:does it fit? Most of the time it doesn‘t. The need for alterations shows a trend toward older women needing narrower shoulders, shorter waist length and wider hips. Perhaps it is time for a new set of size relationships @ geared to the older figure. Halfâ€"sizes may sometimes suit older women but they do not always fit older women. Sizeâ€"12 older people find dresses too juvenile and tall women can‘t cover the knees. Many a dress would be otherwise a good fit if only the hips were made larger, or maybe it‘s all right except for a short, tight skirt. Often a generous hem and seam allowance would remedy the problem. Too expensive? # Then why not cut down the zipper by half and put it back in the side of the dress where it can be reached? Too often, if the style is neither too youthful or midâ€" Victorian, the color is wrong. Older women do not always demand high style but any woman derives pleasure from wearing becoming &# colors. It is hard to unâ€" derstand why manufacâ€" turers persist in using unadorned black, dull wines and greens and bright, hard blues and reds or stiff, shiny fabrics or printed patterns in muddy colors,: when soft shades of almost any color are flattering to skins no "If you are a woman of 45, you may have the money in your purse to buy a dress but you will probably have trouble finding one that fits you and suits you. If you are 55, you will have to look a lot harder. If you are 65, just forget it‘"‘. This is the reaction ‘of many Canadian women who feel that older women â€" are â€" virtually forgotten â€" as far as style and fit are concerned â€" by the garment industry. Before the manufacturers and retailers rise up to say there is not enough demand, let them look at what they purse8 the women who sparked a recent survey conducted by Consumers‘ Association of Canada. More than one woman in 10 in Ontarioâ€" to take just one province â€" is over 65 and many of the million and a half women in the Canadian labor force are over 55; they have the money for the clothes, if only they had the choice. Attractive, comâ€" fortable clothing can be a source of pleasure at any age and the manufacturer or retailer who "digs‘"‘ the wishes of the senior woman may uncover a gold mine. longer blooming with youth. Why don‘t large stores create boutiques for seniors where they also stock coats, undergarments and shoes? Not only are attractive clothes practically nonâ€" existent for seniors, they certainly don‘t ‘get much help finding what there is available. Racks of halfâ€"size dresses are pushed to the back of the store where, as a "neither jet nor set‘â€"age customer told us, "the sales ladies give you two choicesâ€" take it or leave it!‘" Many complain they give up looking and just wear what they have. One sales clerk told CAC that when a smart dress appears in the halfâ€"size section it is soon snapped up. Some manufacturers seem able to produce reasonablyâ€" priced dresses that are atâ€" tractive in color, simply styled, easy to get into, comfortable to wear and not difficult to care for. Why can‘t others? 4 If you have any comments on the subject to add to our survey, write: "Garments", Consumers‘ Association of Canada, 100 Gloucester St., Ottawa 4. Help may be at hand. The committee on standardizing of garment sizes of the Canadian Government Specifications Board recently decided to study women‘s garment sizing with a view to developing some system of stanâ€" dardization. Should there emerge from this, a new size category to fit the older figure and provided the garment industry, is perâ€" suaded to devote a fraction of the time now spent catering to teenagers in designing for it, hundreds of thousands of Canadian women would be given a new lease on life. BLACK CREEK LIBRARY, 2139 Jane Street 3.30 p.m: Tuktu and his Eskimo dogs, ‘The tiny astronaut, BROOKâ€" BANKS LIBRARY, 210 Brookbanks Drive 3.30 p.m: Doughnuts from Homer Price. DOWNSVIEW LIBRARY, 2793 Keele Street The Etobicoke Philharâ€" monic Orchestra will present a concert on. Friday, November 28, at Marâ€" tingrove Collegiate Institute, corner of Richview and Martingrove Roads. The curtain goes up at 8:15 pm. on a program conâ€" ducted by Hans Lussenburg Tickets are available at the door at $2 for adults and $1 for students. The orâ€" chestra is a nonâ€"profit symphony orchestra for approximately 60 amateur players. Children‘s Children‘s Saturday films on November 22 are as follows: including _ works _ by Beethoven, _ Mendelssohn, Sibelius and Brahms. 2.00 p.m: Tuktu and his Eskimo dogs, The tiny astronaut. WOODVIEW PARK LIBRARY, 16â€"18 Braistock Road, Weston. 10.30 a.m: Mr. Moto takes a walk, Tuktu and his animal friends. For further information please call Miss Karen Kearney, Publicity, 225â€"8891, ext. 32. Fall concert ART SHOW Local artist, Mrs. Jessie Hill of Weston Road will be showing some 75 to 80 paintings at Armour Heights Presbyterian Church on November 21 and 22. Mrs. Hill has selected scenes painted on location in the Barbados, West Indies, Muskoka, Pioneer Village and some florals for this presentation sponsored by Armour Heights Church choir. Viewing times are from 6 to 10 on Friday and 1 to 6 on Saturday. I can‘t think of a nicer break from the cold, tiring discomfort of Christmas shopping than a few minutes basking in painted Barbado Don‘t forget the Canâ€" didates Nights this week. Get out and see who‘s running for what and exercise your democratic voting privileges. November 20th at Melody Road School at 8.15 November 20th at Emery Collegiate at 8.00 TGND braved the crowds and took her two youngest, to the â€" Hadassah â€" Bazaar recently. She missed the three year old for a moment and was looking for her when she was attracted to a corner by hearty laughter coming from a crowd of shoppers. The tot provided her mother with "life‘s most embarassing experience‘ and dinner table conâ€" versation for about 50 shoppers and their families! REMINDERS Ricky, a Grade 7 student at Emery Jr. High, won‘t forget this year‘s parade in a hurry. THE GAL NEXT DOOR Among the items for sale was a bathroom set of wash basin and toilet. There was the little one, perched on the toilet as nice as you please, heeding natures call and oblivious to the commotion she was causing. YOUNG CELEBRITY Clad in an eskimoâ€"style, fur trimmed parka, Ricky Evans of Strathburn Avenue was probably the warmest person anywhere near Saturday‘s Santa Clause parade except the old man himself. And rightly so. Ricky saw the proceedings from atop his very own float, the winning entry among hundreds submitted by children of the department store‘s employees to celebrate the store‘s cenâ€" tennial theme. Ricky‘s masterpiece depicted the travel changes of the century with a frosty snow and fir tree clad winter scene that boasted a longâ€" ago dog sled and an up to the minute snowmobile. The centre of the float was a giant birthday cake decked with 100 candles. And there was Ricky, riding in style atop the sled, pulled by two realistic looking husky pups. This week, the people of St. Stephens Presbyterian Church Weston Road, are celebrating their ninth anâ€" niversary. The celebrations started last Saturday night when the presbyteens held a finch to 401 York candidates Rosemary Brew 742â€"3055 Recital at Richview Rev. Alex Zeidman of the Scott Mission was guest The week of Nov. 23 is National Music week in Canada. To observe this week the Ontario Registered Music Teachers Association, Etobicoke Branch, is holding a recital in Richview Collegiate Sat. November 22, at 8 p.m. Pupils from Weston district taking part are Arlene Kamo, Dale Kamo, Sharon Kamo, Cindy Shecter and Betty Spindler, from the studios of Maurice Roche and Hilda Luffman. Other studios represented are Thelma Atkinson, Brampâ€" ton, Marjorie Dudgeon, Port Credit, Ann Hutton, Oakâ€" ville, John Muir, Cooksville, P.C. Garton, Barbara Mcâ€" Math, Betty Pickering, Vera Wright, Dorothy Windrim Etobicoke. speaker. His talk was based on the theme "Encountering Friday night, Nov. 21 the congregation will be going all out at the ninth annual birthday party. There will be fun for all and all members, former members, adherents and friends are invited to attend. At the Sunday service at 11 a.m. on November 23 Rev. George Cunningham of Evangel Hall will be guest speaker. St. Stephens Church is located at the corner of Weston Rd. and Verobeach Blvd. In the four wards in York covered by the Times, nominations closed on Monday with the following candidatés offering themâ€" selves for aldermen; ward five: Gordon Keyes, 97 King Street (acclamation); ward six: > Lloyd Sainsbury, 52 Coulter Ave, Lindsay Cott, 64 Grattan Street; ward seven: Patrick McMahon, 2590 St. Clair Ave. West, Jack Gallishan, 1199 Weston Road; ward eight: Robert Hewitt, 35 Foxwell Ave. (acclamation). +++ Metro Legislation and Planning Committee agrees with York that all persons engaged in the business of tree removals should be licensed. The committee has recommended that authority be obtained from the province to permit the licensing of such an ocâ€" cupation. York had proposed that the licensing of such a business be conducted by the Metro Licensing Comâ€" mission. WHAT MUST YOU DO TO BE SAVED Bible Class Wednesdays . . . . . 8: 15 P.M. Sunday School ... ........ 9:45 A.M. CHRISTADELPHIANS SUNDAY at 7: P.M: 695 Scarlett Rd. (Just South of Lawrence Ave.) Write Box 221, Weston, Ontario For Free Bible Study Courses Subject In the contest for seats on the board of education ward five has William Bayes, 244 Queens‘ Drive and Alex Crocker, §1 Greenbrook Drive; ward six: Ronald Christie, 146 Queenslea Ave., Harvey Higgins, 147 Queen‘s Drive, and Ray Jones, 9 Ellis Ave; ward seven: Ernest Frank Oke, 46 Rockceliffe Blvd., ward eight: Norman Harris, 44 â€" Langmuir Crescent (acclamation.) i â€" 2e . _ cA Ly _r,,.(' PÂ¥ , '-’, B . ds * Â¥S ‘ &. V dA & A ‘ £3 L % L GAYDON PLAZA 2841 Weston Rd. 249â€"2581 > C whok > & sPECIAL 20% off PERMS including Bonat Champagne Curl by Mr. Angelo at JULLIETTE Hair Stylist Ave., and

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