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h NCE upon a time Robinson Crusoe became stranded on a lonely island. O Now, instead of weeping and bemoaning his misfortune, he showed good horse senseâ€"and ADVERTISED. Yes, sir, he put up a white flag on a pole on the highest peak of the island. As one copy, or piece of clothing became worn out he put up a new one. Things looked pretty bad for a time, but Rob. kept his ad in the air. Then one day he got what he was advertising for. A vessel passing far out at sea noticed his ad. and came and took him home. Can you imagine old R.C. saying to anyone that it didn‘t pay to advertise? "PACE EICHT 55 MAIN ST. h 5 ty d l27/.'/-/4.?’, §‘%.7", S p o n : . [ P Se€ tm EwA / m l ./ ~CCG [ |, â€" (esslarmcel;29 Â¥ we t : se ," <3 "l," M A\k.\\&\\.vng/,-%/;! ; y ’ ?‘ &A . s 7 OV 3 4 ".",‘ iwe a\;‘ 8 '.\ ’-%.y/,-’rz *) JQM SA ocanciel .d?‘ \ 6 c 6 h. o Vf"'?: flu_n‘l“_‘lfl!%"l.‘)-//.’ { > > 5 c Mn C o c ¢g* & & 2P 4 '//,,3.\ < ‘»:-:,‘{v_â€":ftg_\1|?|§§‘|;]\\;|,);;{\'n . ME 5 /// 5' ) im ,, <soc$ P j & °* & is Nee y "# N\ow#A > "mhcl is / MA NC pr ?’ c /{‘» \\\‘// 099‘ é y »“\\\’ V & » L s No ® x I man oe : b i w ‘, B A ‘?‘.0’, "' \/ e.::o > \\\ o &7 & KE .o i a U CA VA bftf p .!/ ;{ P _ \ y 41 ‘ ' d y .\ R sA y 5 3 \;i ©1007 (h & Shoes for Boys e Z3R (Girls MOTOR DELIVERY Bloor St., cor. Beresford lc C & .0. $3 Cariqr, RYAN‘S BOOT SHOP Made To Fit And They Are Solid Leather THE BELL TELEPHONE Is "Mortgaged to the Hilt" Good Business? f" fozrSPRING: The people of West Toronto are discriminatâ€" ing shofipersâ€"they know values ; That is why when SPRING is just around the corner they send their clothes to us for complete rejuvenâ€" ation. You too will be pleased with our qualâ€" ity work, dependable service and reasonable prices. HERN‘S Part of the money will come from bond issues â€" a new issue has just been anâ€" nounced â€" but a large part must conâ€" tinue to come from new issues of stock. If a handicap is placed on telephone exâ€" pansion the only ultimate sufferers will be those who use, or wént, telephones in Ontario and Quebec. Of course it‘s not, and that is why all the new money needed for expansion of the telephone system cannot be raiséd by bond issues. & oo WESTON THESE SHOES ARE By 1934 Ontario and Quebec will need a million telephones. They cannot be provided without new money to extend the system. Lyndhurst 5294 BOYV‘S PRICES LITTLE BOY‘S FROM $2.25 To $3.95 PRICES $1.95 To $2 PHONE 732 2.15 COMPANY OF CANADA The reason that it was mostly Ward Three storekeepers who had not been recommended, Mr.‘Geggie explained, was because his report was not yet complete, and most of the applicants so far considered had been from that section. "On what grounds were the licenses not recommended ?" questioned Deâ€" puty Reeve A.B. Baker. _ section Queen. «We don‘t recommend avlicense unâ€" less the place has the equipment reâ€" quired by law," replied Mr. Geggie, who pointed out that tables must be available to allow customers to conâ€" sume their purchase without leaving the premises. 3 ; Mr. Geggie pointed out that many people took out the licenses under the impression that they were thereby enâ€" titled to sell food unrestrictedly on the Sabbath. . He emphasized the need of making (the present ruling clear whereby food bought under the proviâ€" sions of such a license must be eaten on the premises and not taken away. Claim .Discrimination. On Mr. Geggie‘s recommendation that certain applicants for licenses be refused brought a storm of protest from the Ward Three Councillors, Deâ€" puty Reeve Isaae Woolner and Counâ€" cillor William MeQueen, who mainâ€" tained that discrimination was being shown against some Ward Three proâ€" prietors. "It‘s no secret that there is Sunday selling," declared Deputy Reeve Woolâ€" ner. "It isn‘t restricted . to ~Ward Three. It‘s going on all over the township, and is sometimes as wide open as on Saturdays." "Yes, why discriminate against one section?" stormed Councillor Mcâ€" As Chief Faulds is desirous of enâ€" forcing.present restrictions to prevent law evasion, a further report will be presented to Council. The total amount of money depositâ€" ed to the credit of school children in the penny banks of Canada is given as $1,095,474.06 at the.end of Decemâ€" ber, 1928. Altogether 859 schools have contributed to this fine total. Comâ€" menting on these figures, the Minister of Education for Ontario made this statement: TR T0 STDP This decision. was reached after a warm discussion in Council, due to Mr. Geggie‘s recommendation that certain stores be refused a victualizing license permitting the sale of food on Sunâ€" day for consumption on the premises. In an effort to reduce the Sunday sale of groceries and. provisions in York Township, a report on the preâ€" sent situation regarding Sabbath sellâ€" ing will be presented to the municipal Council by Chief of Police John Faulds and R. B. Geggie, Superintenâ€" dent of Public Health, in the near futâ€" ure. This report will form a basis upen which Council may draw up a restrictive byâ€"law. + . "The Minister desires to express his appreciation of the devotion shown by the teachers in those schools where the Penny Bank has been in success ful operation. He also wishes to point out that it is not enough merely to establish the system in a school. There must be loyal coâ€"operation and persistent sympathy upon the part of the teachers; otherwise some few may take the opportunity to exercise a natural thriftiness, but the Bank will fail in its efforts to encourage thrift among the unthrifty, Thrift needs to be encouraged as steadily and persistently as good manners or as any other desirable habit." irocery Licenses Refused Alâ€" leged Violators of Byâ€"law SUNIMY SAE THE WESTON Those who have been raised in the atmosphere of a ametropolis fail to sense the allâ€"embracing power of the rural newspapers. They seem to think of the..country press in terms of the individual small publication _ of _ six or eight pages, dealing in nonâ€"essentâ€" ials that mark the life of the dreary Main Street. One week spent in the busy hive of, ans institution such as the American Press Association, reâ€" presentative of approximately _ 7,500 newspapers would open up such vision of the strength and _power of the country that the magnitude of the city, so far as the influence of its press is concerned, would shrink. The country press is .an . artery through which the life blood of the nation‘s trade must either flow . or stagnate .. Politically the country newspapers are the one _ dominating factor. There are approximately one hundred and ten millions of people in the United States. Of these.about sixâ€" ty million live and have their being on the farms and in the villages and towns up to five thousand population, Here we find an.easy working majorâ€" ity whose. power is reflected. very largely in the degislation enacted in our national capital. The rural press seeks to hold the public mind sternly to the truth, to resist the tendencies that_work for the upoooting of the fundamentals on which our government is based, to teach moderation in thought and actâ€" ion, to adopt rational expression. This characteristic is not one that shows itself simply in spots. It is the uniâ€"< versal standard of the American weekly newspaper. _ It is the basic of its strength and provides a power that knows no parallel. (Collier‘s Magazine) One eannot observe the press of America without keen realization of the clear line of demareation â€" that exists between the press of the cities and the press of the country. While both are functioning with the objectâ€" ive of public improvement, the metroâ€" politan press, due perhaps, to the sopâ€" histication of its patronage, seems to devote its energies to the detecting and exposing of evil, operating along negative lines, while the press.in the rural districts follows the positive virâ€" tue of discerning and praising the good. & $ It is admitted to be next to imâ€" possibleâ€"to pass legislation inimical to the interest of the farmer onee the country press presents a united front in opposition. Wall Street, with all its reputed power and influence, is helpless in the face of the opposition of the American weekly newspaper. Sixty millions of people, 52.2 per cent. »of .our population is something that must be taken seriously intoconâ€" sideration; and it must be rememberâ€" ed that these sixty millions of people depend upon their home town newsâ€" paper for their local news, the one thing in which they are vitally interâ€" ested. The homeâ€"town newspaper, howâ€" ever, is more than a mere dispenser of news. . It is the advisor, the friend in need, the counsellor at large for the community. It is a vital factor in the growth of the town and the livâ€" es of its residents. The support of the country newsâ€" paper is enlisted for the building of the school, the church, the town hall and on through the various stages of the town‘s life and strength. If Advertising Stopped. "What would be the reaction upon the cost of living if advertising ceased and its beneficient force were stopâ€" ped?" This question, asked by The Fourth Estate, provides much food for rumination. It is an interesting conjecture. Adâ€" vertising largely takes the place of personal selling effort, which is very much more expensive. : "Incorporation" and its different advantages, were given a thorough going over, those present favoring holding a mass meeting of all .the Ratepayers‘ Associations in â€" York Township in Silverthorn School on March 21, when members of council will be invited~to â€"air their views on the question. 5 A California editor cogitating on the possibility of a cessation of adverâ€" tising says: y On Wednesday afternoon March 6th, the members of the Women‘s Assoâ€" clation of Emery United Church jourâ€" neyed up to Woodbridge to hold their regular monthly meeting which was held at the Parsonage. sls On a motion of a ratepayer it was decided unanimously to communicate with the council and find out what is to be done about the matter. "It would mean that our railroad trains would be thronged with salesâ€" men whose homeward bound mail would carry fewer orders, all of smalâ€" ler volume than now. "Distribution upon the present scale would ‘be impossible. Manufacturing would fall off, with a consequent deâ€" crease in labour demand. Jobbers would find their business proportionâ€" ately limited. Retailers would make fewer and slower turnovers. Prices of all commodities would take a rise that would make war prices and anteâ€" war prices seem low by comparison." It was the claim of many of those present that theâ€" present work being done on Eglinton avenue extension, west of C.N.R. tracks, was from 50 to 100 feet south of where it should be. Many recalled the fact that during the election to see that the street was straigthened. The officers of the. Woodbridge Women‘s Association were invited in and the two associations exchanged ideas. Finally it was arranged to hold a Potâ€"Luck supper in the near future at Emery. § The meeting was brought to a close by a contest which all enjoyed. Then followed a hymn with the Benediction. The ladies were then invited to the diningâ€"room where refreshments were Silverthorn Ratepayers‘ Association held a long and heated discussion on the "Eglinton â€" avenue _ extension" question last week in the Silverthormm School. served RATEPAYERS GLAIM EXTENSION GROOKED AMERICAN RURAL PRESS EMERY TIMES & GUIDE ‘"Thereâ€"are always a few people in every village or city who :omplain â€"that a eertain set of men wanted to "run the town," says the Municipal~ World, which adds "But those who kick most ave usually. those who._do. nothing.to assist in the civic work of their communities. ~Many who never attend a public meeting, nor even take the trouble to vote, will stand on street corners and criticize their.more~actixe .and. patriotic neighbors who try to get necessary things done.. Running the town is not such a delightful pastime as some imagine, and the leaders in every community are men who sacrifice their time and contribute, their money to assist movements for the: public welfare. . Those_who, are dissatisfied with their leaderâ€" ship should get ‘busy and give a hand, instead of criticizing from the side liyes.”‘ 6 f . John Chapman wWESTON, ONTARIO apeapnerie * x (arymmee * tS "@h. 14 i 3b k .';, P f To i { A i Â¥ i _ i9 \ ied P i o C \ ht h k h ie T8 h « [Ral y BM y k & Bl is MK kob P , es C WESTON, ONT. Passenger Cars Fours and Sixes from §$675 to $2095 J.0.b., Leaside, Ont. Standard Factory Equipment Taxes Exira B 229 Red Seal Continental Motor Bendix Fourâ€"Wheel Brakes Morse Silent Timing Chain Full Foreg Feed Lubrication {tunning The _ m 4 ym $f RUGBY TR JCK S O T EDC TO O Q U ALILT YÂ¥3 "T 4XE Make Your Own Campwz’som T. C. RICHARDSON But YOU, alone, are to judge the Durant series (Fours and Sixes). For that purpose your local dealer will place any model in either series at your disposal, Do not buy until YOU are satisfhed that Durant offers YOU tha best value YOUR money can obtain! + HEN you go to see a new Durant "40", remember that @ it contains every feature that contribured _ to_ the phenomenal success of last year‘s models. . Improvementsâ€"yes, quite 2 number and all designed for more satisfaction to you. . More power, more speed, easier steering; shock absorbers all around ; greater riding comfort. & IN 4 PHONE 258 EUILT BY € DURANT MOTORS of CANADA LIMITED TORONTO ~ y CANADA OUWUTM TON TO 1% TONâ€"CAPACITIES Frank Fenwick KLEINBURG, ONTARIO Of the last year, men; two other imto GUMS THURSDAY J Unction 0o 2 9 1 Speer‘s â€" Harker M. ALLEN & CO 381 KEELE STREET (Opposite Weston Car St_c’)p) EEAUIRDUIIRZANUCCL C Covee _ AND LOIENGES wiTn A NIP "rOR COLD JOURNEYS" DOLLAR TAXI There‘s a Keason. «uo 1,094. women who fainted 1,091 fell into the arms of fell on the floor and the the kitchen sink. 3 RADIO CO. V LIMITED, TORONTO CH 14, 1929 J Uncetion s § 0 2