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Obviously the public relations programime of a. railway,â€"departâ€" ment store or any industry all have their different goals to. take into consideration,; but though the necesâ€" sities of various companies differ, they are all based on one ideal. A company has to discover in what field it can most naturally enhance its own goodwill, secondly. what ‘ In Canada our public is not quite so temperamental as in some other countries. At the same time this attitude to publicâ€"relations has a value for us in that it deliberately tries to make every contact with ‘ecustomers productive of a positive feeling of liking instead of indifâ€" ference. & i The interesting thing about this definition is I think,.the way it inâ€" sists upon the . importance. of achieving the good opinion of those that you do not do business with. Mr. A. Carter, Publicity Departâ€" ment and Public Relations of the [Foronto General~ Trusts as. guest speaker at the Westonâ€"Mount Denâ€" nis Rotary last Thursday night deâ€" fined public relations as a rather clumsy phrase to cover all the dipâ€" lomatic and social relations of a business with the public as a whole, The speaker thenâ€"quoted a â€"phrase which he thought more interesting "Public Relations is your standing good ot bad with the crowds. who come to buy. and with the larger crowds who. don‘t. Tt includes your standing with your employees, past, present and prospective,: loyal vetâ€" crans, soreheads, unteachables, and youngsters who may ‘be your future executives. It includes your standâ€" ing with your sources AND with the manufacturers whoâ€"can‘t interâ€" est you. It ‘includesâ€"your standing with the. government officials, labâ€" our officials, editors,; preachers, teachers. AND â€"heads of consumer organizations.", _ > > "Public Relations good ot bad with come to buy and crowds who. don‘t. Public Relation Department Is Important Unit In Life _ PAGE EIGHT e WESTON THEATRE 0 § _ _ _WHERE SOUND SOUNDS BES!I MAIN ST. N. ue PHONE ZONE 4â€"483 28 MAIN ST. NORTH $1 50 PER WEEK WILL PAY SS SS orHER MODELS FROM $18.95 _ ' wick Liberal Tradeâ€"In Allowance â€" Easy Terms Pay for these machines at -â€"â€"â€"â€"â€"_â€"â€"__â€"â€"Eâ€"â€"â€"fifâ€"â€"â€"\ f e _ rersona ervice CaSh P riCE2 On Tlme YOU DEAL ONLY WITH US. YOUR CREDIT Is Payment Plan CONFIDENTIAL. NO FINANCE CO.‘s. NO EXTRAS. _â€"â€"'â€"â€"â€"â€"â€"â€"fi WESTON MUSIC &« RADIO (Opposite John Street) A WORLD AT YOUR FINGERTIP "THE RADIO OF TOâ€"MORROW" REMOTE CORNERS OF THE UNIVERSE ARE NOT BEYOND 3 THE SPAN OF YOUR FINGERTIPS WITH A se ts SELECTED SHORTS wWEDNESDAY NIGHT ISs THE MILLER ATHLETIC ~CLUB THEATRE NIGHT WEDNESDAY AND THURSDAYâ€"MARCH 6â€"7 »Alexandre Dumas‘ Immortal Classic ; Robert Donatâ€"Elissa Landi in _ _ "THE RETURN OF THE CISCO KID" "THE COUNT OF MONTE CRISTO®" FRIDAY AND SATURDAYâ€"MARCH 1â€"2 TWO FEATURES Robert Youngâ€"Ann Sothern in MONDAY AND TUESDAYâ€"MARCKH 4â€"5 TWO FEATURES Wallace Beeryâ€"Tom Brown in "GOOD GIRLS GO TO PARIS" Melyyn Douglasâ€"Joan Blondell in Warner Baxterâ€"Lynn Bari in "SERGEANT MADDEN" â€"â€"ALSOâ€" MA R C O N I "MAISIE" â€"~â€"AXLS0Oâ€" e=SALSOâ€" During the first three months of the year, passenger service was in effect only between Vancouver and Seattle. In April, the first.month of the Montreal â€" Torontoâ€"â€" Vancouâ€" ver schedule, 1,416 passengers were carried. The peak figure of 3,180 passengers was reached in August. The cultivation â€"of public relaâ€" tions is not window dressing but is recognition of our obligations to the community anrd the striving to win respect. t pounds and pounds.. _ _ Business alone is not the‘ only sphereâ€" that public relations enters into but alsoâ€" that of : diplomatic relations through their ambassador becomes a public relation branch and service. Therefore it holds its roots in democracy. It is based on a ‘recognition of the fact that to ha\i.,,e goodwill you must show goodâ€" Avill.= * Transâ€"Canada Air Lines reportâ€" ed it carried 22,332 passengers in 1939. Mail carried totalled 451,631 Motor car dealers and_. manuâ€" facturers were provided through research and public relations what the public liked in motor cars, the results have been very â€"profitable. particular classes of the community it is imperative to cultivate, thirdly what pressure groups, if any, must be placated if not won over, fourthâ€" ly it is generally advisable for a company to take part through its executives in various ~community efforts. This may seem cold blooded but I think on the other hand it reâ€" flects in dollars and cents the obligâ€" ations accepted by all good citizens. We are every one members of one another and if this was carried out fully in the business life, Iâ€"think you would find the results anyâ€" thing but cold blooded. _ "WESTON‘S OLDEST ESTABLISHED RADIO STORE" Had Successful Year air express 49,899 _ The Women‘s Guild met at the home of Mrs. R. Croomb last Tuesday for a very pleasant afterâ€" noon. w : Her many friends will regret to learn that Sister Sheila, of the Anglican Mission Sisterhood, had the misfortune to fall and fracture her left wrist. Sister Sheila has been carrying on a commendable work among the needy, especially the children, and it was while reâ€" St. Andrew‘s, Thistletown, Mr. A. Wynneâ€"Field gave a very inâ€" spiring sermon from the text "Many shall run to and fro and knowledge shall increase". Comâ€" munion followed, _ _ s ~‘Mr. C. Minty visited with us durâ€" ing Sunday school hour. We are always pleased to have vvisitor§.' <â€"Tuesday, Bingo, Town Hall. Wednesday, Badminton. Thursday, Euchre. s uat ‘â€"Friday, Skating Club dance, Town Hall. 5n > <â€"On Wednesday, Feb. 21st, the Thistletown Women‘s Institute put on their annual social evening. A splendid programme was arranged by the various comittees. A play, The Powder Puff Hotel, was very well acted, duets, solos, all very pleasing and Mrs. Metcalfe‘s class rendered several interesting items, and then downstairs to a steaming hot cup of coffee and bountiful lunch. Built over 100 years ago, the walls are of stone construction alâ€" most three feet thick. The floors are of original white pine and beams are fastened together with wooden pins,. The cellar floors are of stone. Lilac trees at the front door of the residence are higher than the twoâ€"storey walls of the house. For almost 20 years the shrubs and hedges have continued to grow undisturbed, according to The area comprises 200 acres and location is on the Burnhamthorpe Rd., west of Etobicoke creek, close to Burnhamthorpe village. Massive trees of mixed varieties, including evergreens, grow along the front of the farm and down both sides of the driveway, almost completely hiding the buildings. The main residence is a stone structure conâ€" taining 12 rooms and five fireâ€" places. The old historical country estate of Dr. Moses Henry Aikens, some seven miles west of Toronto, has been purchased by a Toronto archiâ€" tect, Jack Ryrie, through the C.R. Purcell Co., farm realtors. Century Old Estate Sold Walls Are 3 Feet Thick Monday, Junior Auxiliary, 4.30 THISTLETOWN E Less the hk 2o Value of Ts Your Tradeâ€"in Architect Acquires Historical Homeâ€"Formerâ€" Iy Owned by Dr. Aikensâ€"List Price of Estate is $25,000 Marconi Super Band Spread Tuning 5 Tuning Bands Full Push Button Control 10 Tube Functions 9 Marconi RVC Radiotrons Builtâ€"in Antenna Nearly 20 per cent. of traffic acâ€" cidents are due to carelessness or improper signals being given by motorists, or to complete failure to indicate intention to stop, turn, or slow ‘down. â€"Try our Classifiedsâ€"they bring quick results. The Conservative dance on Friâ€" day was well attended. The genial member, Mr. Rodney Adamson, put in a good word for the cause and was much enjoyed. k Friday, Christian Endeavour at St. Matthias, and on Friday week, March 8th, Mr. Minty has a special speaker coming in from Oakwood to speak. He invites the parents and friends to come along and enâ€" joy this meeting. W i5 Thursday afternoon, Feb. 22nd, the Women‘s Guild met with St. home of Mrs. Bolton, Weston. Mrs. home of Mrs. Balton, Weston. Mrs. White, wife of the archbishop, had a wonderful message for her hearers and was very much appreâ€" ciated. $=â€" Last week‘s Lenten service was conducted by the Rector introducâ€" ing Rev. H. Pawson of the Central United Church as the guest preacher. Rev. Pawson is a splendid speaker. His text was "For my sake and the Gospel". He had loveâ€" ly examples appropriate with his text, making a most inspiring serâ€" mon. 2 vSr ‘ turning to her home from the Genâ€" eral Hospital, where she had accompanied one of her young charges, that the accident occurred. She is confined to her home. Peter Young, who has of late years acted as caretaker, , Very Large Orchard The farm manager‘s house, conâ€" taining eight rooms, stands in a large apple orchard. This orchard of â€"several acres is protected by splendid windbreak trees. One baseâ€" ment barn is located at the centre of the farm and another adjacent to the manager‘s house. The barnâ€" yard of the latter is enclosed by a stone wall 10 feet high, with masâ€" sive stone gateâ€"posts. ; 5 Two streams rise on the farm and flow close to the buildings. Thirty acres of woods at the rear have remained undisturbed for many years. _ _ We + One of a family of famous docâ€" tors, Dr. Aikens was professor of anatomy at University of Toronto andâ€"died at the age of 90, a bacheâ€" lor. He was a brother of Senator J. C. Aikens. The new owner, who has taken possession, has started renovation of the old home, with â€"careful atâ€" tention to the many valuable trees. List price of the estate was $25,000, PHONE 842 J. PETRIE, Prop. TIMES AND GUIDE <ame 38 ® oge Ca® to m m < 00e : FS) (ES) Pag uh â€" ABW in ce % Sm im Pm ts Teadn d ssHC â€"| & d w N . A BMe mc v90, 4( R Peees Mowes â€" M To pes Retoih B 8 oniacmiinn ‘ o pess Nok Hoone B e P53 iss e m T# donvâ€"d Smhon s _A T No eP ' Te sasl D Jtan@? 0 3 Bracelet and Ring Set with Onyx and Brilliants. Regular $8.175. Sale Price ... 5-00 Bracelet with Cross and Chain to match in natural gold.. Regular $12.50. Sale Price ..........__s2 7-50 Genuine Cameo Ring with Neckâ€" let to match. Regular $9.00. Sale Price ... 4-50 Gold Plated Cross and Chain. Good quality. Regular $225. sae Prico _ 99G Bracelet and Ring in natural gold set with Topaz. Regular $5.00. Sale Price ... 2-50 White Gold Filled Buckle Braceâ€" Et set with French Brilliants. egular $9.50. Sale Rrice............ 4-95 gmerald Bracelet and Ring. egular $5.75. Sale Price.......=.... _ 3-75 Join the Thrifty Shoppers at Saalmans Friday and be here early as quantities are limited in most instances It will pay you to buy in the "SALE of SALES" Ladies‘ and Men‘s Braceâ€" let Watches, All the latâ€" est styles. Guaranteed. Regular $6.95. Sale Price ... 3-95 LOOK for the "RED & WHITE" Sale Tickets, every item drastically reduced for Alteration Sale $ A A L M A N S $1.25 Canadian made Hundreds of Sale Items, Space will not Permit mention It‘s The Largest Sale In Our History ALARM CLOGKS CANDY DISHES Hand made Glass CAKE PLATES opamepemie c omcs Tk on encA . ids esns 4 4 l Slocaipeesrrantaiol e eete e c l en e Xhlcs m mtc o Sooi Wns o stipiine i acars Bs l Jenelrs Nesc on «as t Mess t3 mohmac en s dtans i & e t Apesr mt Cad coniet colsk un A jawe 7 a nsarra ces BR Eppssthbee o iss fls f Alg en j mines‘s Bs eoce ele 6 N ies wl C Aus caote i ha Bse Afai Ee Moreagies m favinadine Nce oolioetatenternbl s on Sis: peectrenttns Poranc uie ns x Eesc Micsever e ME es encniis Nn Oatcce h i < es ie + ces 4 ol e it peae dpoknee ; : hesy 5 ERTREP We oS Maek beaee oo ons meard) oo refrets Blitks S i rovts 5 y gmth Peltlk Wsisar rerac t aete acne hy ooo armnedes ° Mpshe amer s R & Herones moy * * estal id o on e it Menituec® $ wl Reraes Aisny Hfecn yo . poaaooine ons t C n A 4 fscink ; Ce x s Odd Lines Reduced for Speedy Clearance Friday‘! 35c English 25c 21c 85. Don‘t miss these specials! All genuine bargains‘! Reg. 50c Read every item and you‘ll see for yourself the great savings that can be made on items for your home, gifts, bridge prizes, showers, etc. In order to make way for new Spring merchandise we are offering the public of Weston, Mount Dennis and surrounding districts an opporâ€" tunity to share in these bargains Every item reduced for speedy clearance, all genuine reductions on present stock. So get your share, be here sharp at 9 a.m. Friday, to share in these amazing bargains. NEVER BEFORE HAVE WE OFFERED SUCH SAVINGS. NO C.0.D. or PHONE ORDERSâ€"NO DELIVERY, A STRICTLY CASH AND CARRY SALE FOR THRIFTY SHOPPERS FRIDAY, MARCH FIRST Come to the store and see these exceptional values for yourself x« GIFT SPECIALS $1.25 Silver Plated RELISH DISHES REGULARLY 59¢ and 75c¢ 4: â€"{ ALL PRI€ES Cups and Saucers o 4 is .f M is Necklet, Ring and Bracelet, in o 50 ces & l natural gold. All set with charmâ€" Saalmgns for Quality Merchandise gé? c\f}te}tl flgefi?fi’t,ndtum h at Prices you can afford to pay. _ Reg. $10.50. Sale Price 6-25 In This Great Alteration Sale Be here early to get your share of these specials ON SALE ONLY WHILE QUANTITIES LAST On Sale 9 a. m. Sharp 43c Sterling Silver Necklet and Ring. Both set with Sapphires. Reguâ€" lar $6.25. Sale Priceâ€"! .. ~...%.. 3-75 Compact and Bracelet in natural gold. Regular $11.50. Sale Price ... e 7-50 Bracelet, Necklet and Earrings, complete set to match, in natural gold, set with Pearls. Reg. $11.00. Sale Price 4-95 Sterling Silver L ockets and Chains. Regular $3.50. Saleâ€"Priceâ€"~.._~....â€".. 1 -75 Jeweller 10 Main St. S. Ladies‘ and Men‘s 15â€" jewel Bracelet Watches, in the charm and colour of~ natural gold.. Fully guaranteed. Regular $17.50. Sale Price ... 9-95 Won‘t drip, lock lid $1.25 English ‘Wonda‘ 75e English Pottery THURSDAY, EFEbRUZ TEA POTS FLOWER VASES TEA POTS 79 75c English 49. 49c ARY 29, 1940