The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

DON‘T UNDERESTIMATE . . . Woman, according to the prophets, will be the last thing to be civilized by man. Whether this is true or not the Canadian woman statistics show, spends 85 per cent out of every dollar her husband earns. And she has a pretty good idea where the other 15 per cent goes. Woman, therefore, is a store‘s teammate in the task of successful merchandising. The more store operators know about her, her needs and the service she expects to receive, the more fortified they are against buyer resistance and keener competition. Dr. Donald Laird, psycholozist of Colgate University, says: "Men like to make believe this is their world. Since they earn about 80 per cent of the family‘s income, they naâ€" turally have thought they are masters of the country‘s commercial fabric. But, in truth, men are the ones who scrape up the money, while it is the woman who spend it." Students of commerce say that 85 per cent of women buy through eye appeal; many buy largely on impulse. Women, to, like to shop around ; to be left alone until they are ready to buy. They like a warm, friendly interest on the part of sales people, something that is lacking in this district in many instances. Store people should take these facts into conâ€" sideration. They would then have a better chance to retain the loyalty and goodwill of their most important customerâ€"woman. _ how they simply can‘t seem to get along with soâ€"andâ€"so . . . and all the time they can‘t even got along with themselves. They have to go out and buy their spare time fun at a theatre, a tavern, a bowling alleyâ€" going the rounds. * A metropolitan police force would assure every reader of this paper a greater security. Living as we do on the suburbs of a great business centre like downtown Toronto, we are linked with it in many ways. Hundreds work there, many shop there. Transportaâ€" tion routes are direct and phone calls, if not on city lines, cost no more than a nickel. We read the same dailies and watch the same planes at practically the same timeâ€"but we have different police forces. PROTECTION THROUGH COâ€"OPERATIOIN Controller Alan Lamport recently asserted that the failure to catch the killers of Alfred Layng and Mr. and Mrs. _Mchy proved the meed of a reorganized police force. Mayor MeCallum realizes the need, too, and has anâ€" mounced that the city will approach the province on the question. _ He is confident that the metropolitan police force will soon be a reglity. This is no reflection on the ability of the suburban police forces, but an effort to unify all those who represent the law, so that, in events of murders like the McKays and Layng cases, police service would be speedâ€" ed up and guaranteed. We in this district will definitely benefit, since at present burglars, swindlers or even murderers can skip from township into the city or vice versa, taking advantage of the lack of cenâ€" tral control of police forces. What is wrong with this is that every gingle pastime mentioned kills time, not uses itâ€"and what‘s more, they almost all cost money. Man finds a way to get out :’ extra workâ€"by installing a device to turn on his m) when the alarm clock goes offâ€"and has to lie in bed wishing he had teleâ€" vision on the upstairs radio too so he‘d have something to do until the final rush to get up. Leisure time is proving to be really exâ€" mb.l:d it shouldn‘t be. Around the t e or the pool table people cqmqhin Balancing the increased use of labour saving devices like the Bendix washer, the pressure cooker, the automatic cradle rocker, is the latest in the entertainment fieldâ€" television. We need it, evidently, to help us kill the time that we gain by buying all the chrome gadgets on the market. â€" Think of what goes on after supper in an average suburban home. There‘s the neighâ€" bourhood show, a club meeting, a bridge game, reading smething from library (as recently off the 4 cent a day shelf as we can KILLING TIME 0 nammmalaiins 7 3 1 3 â€"*~+~ w x M:.-u-h&_-_n‘l‘mou- rvei:”it')' or a magazine, corner cigar store, istening to the old standâ€"by comics on the THURSDAY, SEPT. 22, 1949 Legu! notices, Tic"?"ui.â€"fifirl&: based on a wate of 60c per inch for the first insertion, and 40c per inch for second insertion, 8¢ per line for each subsequent DUNCAN M. SINCLAIR TEAN Managing Editor. Social ALFRED BIRD, News Editor at «local rate. mn( an evening in your own s s a lot satisfaction in it, rntnd a save money! Work the cheapest hobby. Building ig for the house, sewing something self, mkin:’f‘h.ristmu presents earâ€" your own and with your own s a wondérful way to spent leisure ind don‘t be afraid you‘re missing 1 You‘ll wonder how you wasted k before you started being conâ€" ate measurement, 14 lines . Election advertising (local), cards and small standing rertising rates on application. SAM WILSON, Publisher & GUIDE JEAN PERKS, Social News Editor. advertisements to the inch). §0¢ per inch. TRUTH IN PRINT Every dictator and bigot knows the same, whether in foreign lands or here in Toronto and its suburbs. Freedom cannot exist withâ€" out the free exchange of facts and ideas. And as long as our newspapers remain as uncensored as they are now, all the facts on both sides of any controversy will be preâ€" sented to you, the freest people in the world. took over Germany was to give Goebbels the power to s the news. Then when he um-d loyfi Germans who were unfaithful N t::;eophhnrd,onlyhhdd-ottho story. for all the years that Hitler was in power, all the mofiuwu under his conâ€" trol printed only what he permitted. In this respect Hitler was a smart man. He knew that he could never keep his hold on the people if they had access to the truth. There are those who criticize the press, saying that it is censored ; that it is not free to publish both sides of an argument because it is controlled by special interests. But oftentimes this criticism is really a tribute to the freedom that our newspapers enjoy. For nine times out 6f ten, those who criticize have an axe to grind themselves, and are d}ilsturbed that the press does not cater to them. In this paper anyone who has a legitimate story to tell will find these pages open for the facts. And if a dispute arises concerning those facts, the other side of the story will be told too. For we know, from the experiâ€" ence of others in totalitarian lands, that suppression of the news breeds "smart men" like Adolph Hitler. LETTERS TO THE EDITOR How often have you read something in the paper or seen s@mething on the street and then told yourself that you should write a letter to the newspaper and yet for some reason or other you put off writing to the paper and finally neglect it altogether. . Writing to the papers is in many places quite anâ€"established custom. In England one of the best read features are the "letters to the editor" columns. Here the ordinary readâ€" er has a chance to put his thoughts into print, here he has a chance to criticize the policy of the paper, and here he has the chance to put his own ideas before the public. _ Newspapers, and in this matter ours is included, ask only one thing before they will print a letter from a reader, and that is that the letter be signed, although they will not reveal the writer‘s name if the latter desires to hide behind a nom de plume. â€" Of course the letter must not be libelous if it is to be published as the same libel laws govern letter writers as govern the editorial staff of a newspaper. _ c JOB SATISFACTION Thoughtful people agree that there is a lbt more to a job than simply a pay envelope. In fact, opinion surveys show that pay doesn‘t often head the list of what a steady employee thinks about most. The thing he wants, over and above the hard cash, are things that make a company a good place to work for in terms of human relations. So the next time you have a beef, or feel like giving someone a little praise, or if you just feel like writing, just drop a letter to tl}:e editor. We are always glad to receive them. © What are the things that count most in a job? _ _ â€" M L ( The Timken Roller Bearing Company, of Canton, Ohio, which has a good sized Canaâ€" dian plant at St. Thomas, recently turned out a fine fiftieth anniversary issue of its comâ€" pany magazine wherein the editors devoted three full pages to this important question of the things that count in a job. _ The magazine divided these things upâ€" under ten headings and below each heading presented a brief statement of how the manâ€" agement believed the company stacked up. The ten headings indicate the things emâ€" ployees want: . O e _ 1. A chance to get ahead; 2. Being treated with respect; 3. Good bosses; 4. Good workâ€" ing conditions; 5. Good pay; 6. Getting the facts; 7. A thoughtful management; 8. A sense of security ; 9. Facilities for recreation ; 10. A suggestion system. _ _ One or two of these things alone, over and above ‘good pay,‘ do not make a plant a good place to work for, but if a company has them all, or nearly all, it will attain a good repuâ€" tation. And if a company ranks high in the estimation of its employees, it is safe to assume that it will rank high in the estimaâ€" tion of the community as a whole. When a bridge club meets the women talk about who, why and whenâ€"and also wear. There is only one way to fight men with ideas and that is with better ideas. EDITORIAL BRIEFS People go on vacation to forget thingsâ€" and then forget how poison ivy looks. Business prophets tell what is going to happen; profits tell what has happened. The first flying plumber we have heard about is George Bennett, of Huntsville, who keeps a small seaplane near his workshop. He occasionally uses it to fly out to summer resorts where his services are required. The most attractive store in the world will not be successful if the sales staff is not courteous. Such small words as "please" and "thank you" win over many a difficult customer. L In a Yorkshire village there is an old local custom which is said to be infallible for findâ€" ing out if a marriage will prove to be a happy one. On her wedding day, the bride is supâ€" posed to throw a plate with cakes and coppers on it into the air. Aecordh&(,tn superstition, the two will live in concord if the plate breaks. Or, perhaps, she is just getting into practice. Mose: ""What kind of a woman did you all get, Sam?" § Sam: "She‘s an angel, dat‘s what she is." Mose: "Boy, you sho‘ is lucky. Mine‘s still living." _ _ 0 The opening words of the Gospel (St. Luke 17: 11) strike the keyâ€" note of the undivided service of the Christian: "No man can serve two masters". Here the emphasis is on trust as the only basis for singleness of purpose. Man has only one heart, and if he fills it with worldly Christian service, if it is to be true and laudable, must be the service of singleness of purpose. This is the manifold teaching of today â€"the Sunday of Undivided Service. fas atimn on * N We .o First of all the Epistle (Gal. 6: 11) sets before us the undivided service of St. Paul. The one aim of the apostle was to be as his Master â€""From henceforth let no man trouble me for I bear in my body the marks of the Lord Jesus". The cross, not cireumeision was for St. Paul the true mark of service. This is the rule for service which he comâ€" mends to the Galatians. ‘The prejudice against the cross is no longer Jewish. Indifference, mot cireumeision, is now the mark of the world. The world may change but the Christian must ever remain loyal to the cares, he will leave no room in it for God. Raiment, food and all other needs of the body are the special concern of our heavenly Father. "Seek ye first the Kingdom of God . . . and all these things will be added unto you" is the declaration of Jesus. Either God is to be depended upon or He is not. If He is, then there is no need for anxiety: if He is not, there is no room for faith. The Gospel of Trust is the secret of undivided service. A joyous congregation met last Sunday evening in St. Matthias Church, marking a new step forâ€" ward in the progress of that church. For some time past a new organ has been needed, and in June last a subscription list was opened for donations towards a new organ and blower. Money has come in from members of the congregation as also from friends of the church in the community. A > generous donation being received from the Army and Navy Club of Westâ€" mount. Further contributions will be gratefully received. It is hoped that the full purchase price will be realized before the organ is dediâ€" cated in a few week‘s time. Our thanks to all those who have helped St. Matthias, Scarlett Rd. As this is the first opportunity postal delivery. During a campaign, I have since the election to write| any candidate who hopes to be sucâ€" to my constituency, I should like to | cessful must do this several times. restate the basic reason for these|This is just one item of expense. weekly articles. On top of this.comes poster adverâ€" In a constituency as large as | 88 bill boards, newspaper: adâ€" West York, which had the second vertising, the rent of commgttee largest recorded vote in all Canada, | "°°"® the staffing of committee it is impossible for any member to | "°°"S and the manning of the polls keep in touch personally with his on election day. Each and eretx constituents. Therefore, I have in|°"® of ‘these expenditures . is Ns A Aime ho m n Rert Ne t "~ .. Tessential. In a constituency as large as West York, which had the second largest recorded vote in all Canada, it is impossible for any member to keep in touch personally with his constituents. Therefore, I have in the past made a practice of reportâ€" ing on the political happenings of the period. The daily press has not the sphée to devote to the House of Commons, except to deal with the speeches of the various leaders on major issues. As it is desirable for a member and his constituents to have continuous contact with each other, I am taking the opportunity afforded by this paper of regularly reporting to the constituency of West York, in whose trust I hold the important position of a member of the Canadian House of Commons. This first article will deal with certain matters about the election, which I think should be more generally understood. In the first place we had a recorded vote of nearly 51,000. The only riding in Canada which exceeded this was East York, with a vote of some 54,000. This vote is over twice the average of all the rural ridings across Canada, and is nearly ten times as great as that of the smallest riding in Canada. This means that an election campaign carried on in one of these huge conâ€" stituencies is an entirely different matter to the easyâ€"going battle fought in most rural areas. This also means an election is a much more expensive affair. It was my policy, and the policy of those who were associated with me, to publish a complete election expense account, and it may surprise many to know that our expenses were over $13,000.00, and quite frankly I do not see how a campaign could be carried out in West York for less. Judged by commercial standâ€" ards of advertising, to persuade 51,000 people to take a certain course of action with a period of slightly less than two months, is a tremendous task. To circularize West Yozk merely with a canâ€" didate‘s name and policy requires the printing of no less than 30,000 individual pieces of literature, and the expenditure of some $300.00 for YOUR MEMBER REPORTS Fifteenth Sunday After Trinity ROYAL YORK SUNDAY SCHOOL Sunday School will be held in the Humber Heights School at 3 p.m. startin@ bn Sunday, October 2nd, 1949. To this orgahization meeting all those parents, Sunday School teachers ln(d children are invited, who are not attending any other church at the present time. This advertisement is inserted by the undersigned on the authority of the Presbyterian Church in Canada (Presbytery of West Toronto). TIMES AND GUIDE, WESTON From Parliament Hill (Meeting the Weston Expansion) Minister Weston Presbyterian Church. Rev. R. Currie Creelman, M.B.E., M.A., B.D., Rodney Adamson, M.P. It was a rainy day, but it was a good day. For those whom the weather frightened in the morning, had a change of heart by eventide, and came to worship as was their wont. And the fellowship of worâ€" shipping people is medicine to the soul; and many found new healing in the quiet sanctuary, and in its tryst with GoH. The Young People‘s Union cerâ€" tainly started off well. The numâ€" ber of youth attending was very challenging to the leaders to do their utmost to provide a worthâ€" while program. And certainly the us in this venture. The organ was installed last week and used for the first time Sunday evening. Central United This brings up the question of the political party. The political party today is an essential part of the machinery of democratic. govâ€" ernment. On its efficiency depends the success of the candidate in virtually every riding in Canada. Political parties, therefore, are tremendously important, and inâ€" stead of being shunned, as they are by many, the majority of responâ€" sible citizens should become memâ€" bers of one. Membership in an opposing political party should not cause any more antagonism in our free country between individuals than membership in â€" different churches or service clubs. Memberâ€" ship gives an individual an opporâ€" tunity to express his opinions about the welfare of the state and provides a unique opportunity for service to the state. There is another important reaâ€" son why strong political parties are desirable, and that is that with a strong party with a good organizaâ€" tion, young, virile and vigorous men can be selected as candidates, and it need not be necessary, as it is in so many constituencies across Canada, for a candidate to have access to or be prepared to defray a considerable proportion of the elecâ€" tion expense himself. At the disâ€" solution of the last parliament there were 1,600 members of the Conservative party in West York, which constitutes a record in the riding. If this could be increased to, say 4,000, and if each one of these members would contribute annually a sum equal to two tickets to the moving pictures, an organizâ€" ation could be built up of treâ€" mendous strength. This holds true for all political parties. When it is considered how much every individual pays in taxes every year, membership in a poliâ€" tical party which controls the government, which in turn imposes the taxes, is a very cheap but effective way to prevent abuses. ealibre of the first was the kind to bring you back again. Mr. Gordon 'u‘:shvmmuulbrflâ€" liance profundity about "The ih'-.hldhg Citizen". And the inâ€" tense interest which the audience dilph‘o.d"u a tribute to his skill in hol people. The worship proâ€" gram by Jim Coulter and Helen Eddy was fresh and revérent. The contributions to the musical part ‘by Miss Donna King, Jerry Byers and Jim Fitzpatrick were all well received. The film that Mr. W. ‘D.u provided was excellent, but ‘thl crown of all was the lunch that three ladies of the church set forth, Mrs, R. A. White, Mrs. Eddy and ‘ln J. Coulter. All in all we will meed no coaxing to come back on iOe&obor 2nd when the missions comtmittee will have another treat in store for us. St. Philip‘s Anglican The time of the ingathering of the harvests of the earth has reâ€" turned again. In spite of hot, dry weather the harvest has heen surâ€" prisingly good. It is not as abundâ€" ant as some years, perhaps, but sufficient for our needs for another Recalling memorably pictures of the past and experiences of importâ€" ance in Biblical history, Pastor D. A. Whitelaw drew attention on Sunday morning to the ‘promience of the "blood" in God‘s plan for the ages. John ‘the Baptist‘s inâ€" troduction of Jesus was to the point where he said "Behold the lamb of God which taketh away the sin of the world". Repeatedly Paul the apostle wrote of the Saviour the Son of God "in whom we have redemption through His blood even the forgiveness of sins". The blood has always precious â€" At St. Philip‘s next Sunday services will be held morning and evening. At 11 a.m. the special preacher will be the Ven. G. A. Andrew, M.A., assistant at the Church of St. Michael and All Anâ€" gels, Toronto, and at 7 p.m. the Rev. Leslie Hunt, M.A., B.D., recâ€" tor of the Church of the Epiphany, Toronto. A special feature of the evening service will be a visit of the Tallis choir of Toronto. This choir will render special music for the occasion. Their visits to us are always a great musical treat. There are many newcomers to the community surrounding St. Philip‘s Church, and to them, as to our own congregation we extend a cordial invitation to join with us in these Thanksgiving services. Grandview Baptist Tabernacle and to "spare. ,We have need to give thanks to the God of all the earth who has once more supplied all our needs, both physical and spiritual. Such an opportunity will be afforded at the Harvest Thanksâ€" giving services next Sunday, Sept. 25, at St. Philip‘s Church, and the following Sunday, Oct, 2, at St. Andrew‘s, Thistletown, and St. Matthias, Scarlett road. "Tis precious now to me; Through it alone my soul has rest From fear and doubt set free. Not all my well remembered sins Can startle or dismay, That precious blood atones for all And bears my guilt away. Oh wondrous is the crimson tide Which from my Saviour flowed, And still in heaven my song: shall be The precious, precious blood. Next Sunday is missionary Sunâ€" day with missionary speakers and a missionary motion film at the evening seven o‘clock service. Weston Presbyterian The rally for the whole congreâ€" gation will be held next Sunday morning and at that time there will be three promotions from the junior congregation to the senior Sunday school. These three scholars are Paul Ambrose, Sandra Bannerman and Ellabéth Stephens. In addition there will be promotion of classes, and the children will take the musical program. The choir practice will be held on Thursday evening at 7.45 p.m. and there are a few more vacancies if you would like to join and have the benefit of some training. Mr. Rex Metcalfe, leader. The Rev. Walter Patterson, MA, of Millbrook, will be the guest minister at the evening service. Mr. Patterson is one of Ireland‘s many contributions to the enrichâ€" ment of the ministry of our church with a special evangelical message. You are invited to be present. At the Men‘s Club dinner on Tuesday, October 4th, at 6.30 p.m., the guest speaker will be Mr. Wilâ€" liam Bothwell of the West Toâ€" ronto Kiwanis Club. There is a good program of music arranged. The young people are playing badminton and if you have any enquiries telephone Mr. Norman Bain, 682â€"W. The Pax Bible class is now meetâ€" ing at 10.15 a.m. in the church Weston Music & Radio 28 MAIN ST. N. WASHER REPAIRS RADIO REPAIRS TOASTERS, IRONS, HOUSEHOLD APPLIANCES REPAIRED WASHER PARTS AND WRINGER ROLLS IN STOCK with Mr. Gordon Alcott as leader. All teen agers are admitted to the class. Harding Avenue United Rev. Gordon Legge of Harding Avenue United took for his subâ€" ject the third chapter of St. John, Main n-az:ti at Fern Avenue Rectorâ€"Rev. e Roe, 38 King Street _ / FIFTEENTH SUNDAY AFTER TRINITY, SEPT. 25th 8 a.m.â€"Holy Communion. ; _ . _ is s 11 11 11.00 a.m.â€"Ral]y Day (Fall ; Assembly). 10.15 a.m.â€"Pax Bible Class. 11.00 a.m.â€"Worship Service. Sermon: "Our Secret Superâ€"Atomic Weapon." 8.00 p.m.â€"'-Sunday School. 10 a.m.â€"Sunday School. 11 a.m.â€"Morning Service. Special preacher, The Ven. G. A. Andrew, Assistant St. Michael and All Angels, Toronto. 7 p.m.â€"Evening Service. Special Preacher, The Rev. L. Hunt, Church of the Epiphany, Toronto. We extend a cordial invitation to all newcomers to the district. . CHURCH OF ENGLAND, Harding Avenue 1 a.m.â€"Matins and Sermon, Junior Congregation 8 p.m.â€"Sunday School. 7 p.m.â€"Evensong and Sermon. . f wWESTOX PRESBYTERLN CHRCI 7.00 p.m.â€"Rev. Walter Patâ€" terson, Millbrook, SUNDAY, SEPTEMBER 25th, 1949 1 a.m.-â€":‘AUDACITY IN EXPECTATION." 7 p.m.â€""THESE COLLABORATORS." St. John‘s Anglican Church | | . 7.00 p.m.â€"Gospel Service. Sermon: "He Slept Through the Sermon." M Have you ever attended our evening service? People of all walks of life enjoy our song fest, and keep * coming back. A 8.15 p.m.â€"Young People‘s Society meeting. ‘St. Philip‘s On The Hill WESTON BAPTIST CHURCH WESTMINSTER UNITED CHURCH (Anglican) Rector, Rev. T. B. Butler, Scarlett Rd. 15th Sunday After Trinity, Sépt. 25th, 1949 Harvest Thanksgiving Services ' GVUARANTEED 10.00 a.m.â€"Bible Class. 11.00 a.m.â€"Morning Service. 3.00 p.m.â€"Sunday School. SEPT. 25th, 1949 VISITORS WHCOME Rev. R. Currie Creeiman, M.B.E., M.A., B.D. 5 Cross St. at Church wEsrON 4 . 25th, 1949 PRESBYTERIAN cHurcH pâ€".. mas. mis The Friendly Family Church Main Street 8. at Bellvue Crescent Rev. C. A. McLarenâ€"Minister (Community Hall) Minister: W. S. Johnson speaking on Nicodemus and the spiritual birth. Sunday school meets at 10 a.m. for the children of grade two and upwards. Beginners will meet at 2.30 p.m. Church service begins at 11 SUNDAY, SEPT. 25th 11 am.â€""The Rite of Infant Baptism." 7 p.m.â€""Is Not the Arrow Beyond Thee?" Central Hntted Church King and Main Sts. Minister. REV. E. B. EDDY 31 Queen‘s Drive CROS$ 37. â€"Continued on page ZONnE 4â€"400 11 t1 4