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_ Let our experts flatter your features with an excitâ€" ing hairâ€"do created especially for you! Result? A thrilling new look of beauty! â€" _ deprives fellow humans of food and _ shelter. Floods, fires and famines, no _ matter where they occur are guaranâ€" teed to evoke an immediate response _ from this country. i it seems strange therefore that an -2 _annual disaster can strike thousands of _ Canadian families every winter creatâ€" _ ing poverty and privation and yet pass ?’g almost unnoticed by the average citiâ€" _ ing poverty _ almost unn« f Seasonal | just a vagw ‘_ government â€" groups at t ~ avermca w ; Once again the Board of Transport _ Commissioners has sanctioned an inâ€" ‘crease in rates which affect most citiâ€" zens of Canada. This time it is the Bell _Telephone Company. A few days ago it was the railways. As in the case of ‘the railways the award is much less ‘than was asked. Bell sought a seven ‘ per cent increase and was awarded three per cent. Fascione Hair Stylist * _ Local citizens will not be greatly effected by the change. Those with one party residence lines will pay an extra 15 cents a month, others only 10 cents more. Business oneâ€"party lines will jump by 70 cents a month. This does not mearm a great deal to individuals, but amounts to a considerable amount over all, and many municipalities joinâ€" ed to fight the increase. The Bell Company points out that it needs the extra money to keep up its service. The increases are the first since 1952. Both the company and the 36 municipalities in Ontario and Queâ€" bec which oppose the rates rise are talking about an appeal. t is e\;x:nf that the Board of Transport Conmtmissioners are aware of the effect of rising charges on the life _of the community as a whole, and is also aware that companies seeking the rate increases are faced with rising "costs. Public service â€" companies which have ‘their rates fixed by governmental Flowers Telegraphed Y 6 t [ yw Anywhere i OR i# | W 2l st> P y Aio 74&618 W.P. GRAHAM & Sons "*Z4igp, 3“%&%# to in GREENHOUSESâ€" â€" storEâ€" *‘%"‘ i % eX 2, _ 919 SCARLETT RD. 24 MAIN NORTH Wya ?m AAHaud s CH. 1â€"9103 CH.1â€"1231 CH.1â€"3411 __“â€"â€"-i [ Make sure your boy gets a good start tnwarls Until workers and employers alike realize the gravity of the spiraling seasonal unemployment situation and understand its ramifications, it cannot help but be an anchor on this country‘s prosperity and our standard of living. The loss of purchasing power alone isâ€"staggering. 490,000 men and women are out of work at this moment. Taking groups at this time every year. The average worker, employed for .12 months in the year, might give some thought to the phrase, but usually he dismisses it as something that happens to the other guy. it is this apathy and lack of knowledge of the situation that the current\"Do it Now" campaign is Cost Increases Menace Progress Seasonal unemployment to many "is just a vague term bandied about by government agencies and welfare _ Unnecessary Unemployment world over for their generosity and _ EDITORI]A LS WESTON ROAD â€" RO. 2â€"1332 There is no Board of Transport Commissioners to stand guard over most price levels. But something must obviously be done or the situation will certainly grow worse. Canada is not alone in this respect, but our dependâ€" ence on export trade makes it vitally important that our prices.should not get 160 far out of line with those elseâ€" where or we will be in serious trouble. We have passed the stage when inâ€" creased costs can be easily passed along to consumers. Most companies are â€"making a desperate effort to keep their costs down. Failure to do so means that they cannot sell their goods, and that results in suspended operations in genâ€" eral industry â€"and unemployment. Canâ€" ada is approaching a crisis in employâ€" ment now, with more people looking for work than at any time since the deprCssion, atcording to figures just released by the minister of labor. Part of this may result from bookkeeping changes, but the total is undoubtedly large. agencies are in a difficult position. Prices of the services and products they need are not fixed but their charges are. So they are squeezred. This may mean, as has been pointed out in the case of the railways, that their emâ€" ployees in effect subsidize other memâ€" bers of the communityâ€"which is obâ€" viously unfair. The answer lies, however, not with only the employers but the employees too. It seems a smak thing to have that ceiling replastered, or have that baseâ€" ment finished now. but all these jobs help to keep men working at this seaâ€" son. The men who make, deliver, inâ€" woiee and work with those materials are relying on their fellow workers to have that job done and to "Do It Now." Busy in Summerâ€"slack in Winter has become just a bad habit with many firms. Yeqgr after year they blindly folâ€" low the old routine ‘not stopping to question their own motives or methods, unconscious of the fact that they are contributing to unemployment and conâ€" sequently harming their own business. What adds a touch of the ridiculous to the situation is the fact that seasonal vunemployment is virtually unnecessary. Modern methods in the building trade make it possible to carry on construcâ€" tion in the winter months and many other trades are in the same position. ance. One man in three months can draw aut benefits that will take him 40 years to repay in unemployment inâ€" surance stamps. the overall average wage at only $40, this amounts to $16,000,000 that is not being earned and spent each week. Coupled with the loss of purchasing power is the fantastic drain on governâ€" ment funds for unemployment insurâ€" YOUR LOCAL REPRESENTATIVE Gordon W. Alcott 945 MAIN ST. N. WESTON Sun Life Assurance Company of Canada TELEPHONE EM. 4â€"5141 EVENINGS: CH. 1â€"6584 premium; or the policy can be continued for a lesser amount as paidâ€"up life or as endowment insurance. Let me‘ tell you about this worth while policy. â€" e The guest speaker of the day was Rev. M. J. Hill, who is founder of the Jewels For Jesus Home for children. Mr. Hill has been informed by the doctors that he has but a short time ts live. Mr. Hif is determined to serve the Lord until that time comes. The messages of last Lord‘s Day centred around two very imâ€" portant subjects according to the r The Downsview Baptist Church extends an invitation to attend the service of the Lord‘s Day. There are three services, at ten, the Bible School meets to study the Bible. There is an Adult Bible Class where discussion is encouraged. At eleven, the Mornâ€" ing service, in which the Bible ‘is taught in relation to daily living and knowing the Word of God. The Evening: Seryvice, at seven, presents the Gospel of Jesus Christ in a variety of topics. Man Dedicates Life To _ Church Work COLD HOUSE COLD ROOMS ADAM GOLL HEATING AT. 8â€"0750 The Lip Of Winter pastor, ‘Mr. Redding. His mornâ€" ing message dealt with the subâ€" ject of Eternal Security, and gave as three basic tenets, The Sequence of God‘s Plan, The Seal of God‘s Spirit, and The Security of God‘s Word. Mr. Redding said, "If it is possible to lose one‘s salvation once it has been obâ€" tained, then God‘s plan for the Â¥% TOURS % HOTELS % RESERVATIONS KÂ¥ TRANSPORTATION ONE LAWRENCE W. (At Main) Recreation Windows, For your upholstering needs . . . tryâ€" 352 Downsview Ave Toronto 15. & ) ;;~ 1 25 Fe Phone RO. 9â€"9652 Home Improvements x« _ and Repairsâ€" DOWNSVIEW CUSTOM UPHOLSTERING COMPANY CLEANERS & TAILORS WESTON TRAVEL SERVICE HOLL A ND A VACATION? CUSTOMâ€"BUILT FURNITURE ®@ RECOVERING @ REBUILDING @ REMODELLING WIDE SELECTION OF LATEST FABRICS Rooms, Kitchen Cupboards, Picture Stairs, or just replacing that broken glass CALL TODAY AT n t CH. 4â€"6273 AT YOUR SERVICE VICTORIAN ORDER NURSES CH. 1â€"1581 1198 Weston Rd., Mt. Dennis Skirts and Slacks Madeâ€"toâ€"Order ALTERATIONS THE SUNNY SOUTH SKIING UP N(IITI'I We Can AT NO EXTRA COST! REPAIRS life of the child of God must be dismissed." The. subject of , the Evening service was the very live issue of "healing". The main emphasis of the message was, that while God has the power to perform mighty miracles, whether healing or otherwise, it is all dependent upon His soverâ€" eign will â€"â€"â€" Enjoy yeer trip witheut worry! We advise on passports, travel froblems, otc. Costs you nothâ€" For Reasonable Estimates Day or. Night _ For Pick Up And Delivery Service Ladies‘ Dresses ME. 3â€"2433 1284 Weston Rd., MT. DENNIS tO. 94734 e Cameras e Films e Slides e Equipment °e Bulbs _ 0o Literature H. J. Cadwallader MANAGER CH. 4â€"5991 York Travel Bureau Owned and Operated by Bill Beech 1043 Weston Road Mount Dennis RO. 6â€"1777 Will be in J. Kennoth Kidd tow Office, Pine Street, Woeedbridge, the first and third Wednesday afterneen of each month from 2 to 5 e‘cleck. _ , Open Evenings and All Day Sat. General Insurance and Notary Public 5 Published every Thursday * by Prinéipal Publishers Ltd. ) F. L. LOWRIE, R.O. 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