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‘I nEAnuumensE sPoRTiNG coops P NEW SPRING ARRIVALS 1958 BICYCLES From $39.95 up RACER SPECIAL $49.95 up I 3 JOHN ST., WESTON ... 1221 WESTON RD., MT. DENNIS 2863 KEELE ST.. DOWNSVIEW .. 56 DODGE. 1â€"owner car Aâ€"1 condition. Priced to sell at $1495 65 METEOR Sedan. A/C, 1â€"ow ner car. Aâ€"1 condition, signals, radio .. ......... ....................$1395 52 MORRIS MINOR Sedan. Truly a jewel. Has to be seen to be appreciated. * 60 AUSTIN. Economy car. In g ood condition .. .. .. ... $150 61 FORD Coach. New paint, good tires. Runs well . . ... 51 MONARCH Club Coupe. Radio, heater. Very good runâ€" Grove Motorsâ€"Pine Grove Ont. A DISTINCT DIFFERENCE should be recognized between "publicity" and "news". _ When a person says, "How can we get more publicity for our club?" the answer is, "By publishing leaflets and brochures, distributing posters, circulating letters, buying Advertising space." WILF‘S CYCLE We should recognize that a newsâ€" paper is not a publicity organ. A newsâ€" gxaper is just what it says it is â€" a EWSPAPER and when there is a NEWS story, the paper prints it. The publicity the organization gets from the scory is a byâ€"product. EVERY GROUP, REGARDLESS of political or religious ties, is welcome to our news columns, the only requireâ€" ment beingâ€"Is It News? For obvious reasons, however, the editors must screen out objectionable or libelous maâ€" terial not only for the paper‘s protecâ€" tion but for the protection of its readers and interested groups. ow it news about local happenings. Unâ€" fortunately, ‘there is not alvn‘ys time to patch up the copy and mold it into Fr‘esenuble fashion for publication â€" eelings are churt and the paper misses a good story, That immediately suggests the quesâ€" tion, "What is News?" _ The simplest answer is, "What people are, interested in reading." Astory increases in news value in direct proportion to the numâ€" ber of persons interested in reading it. Most__newspapers have established certain rules which have been set to help publicity chairmen present their stories in the most attractive manner. iifbmc® it md rrnbidbitiiiat bintinbre is dn h d Remember, others will be reading your stories besides yours friends and meinbers of your own group. â€" Stories ‘‘The various editorial desks of this‘ newspaper are jammed each week with copyâ€"some good, some badâ€"but all of ; tions, civiec groups and clubs appoint rubllcity chairmen to submit material or newsrupc publication. . Generally these chairmen are not trained in jourâ€" nalism and have nojidea of how to preâ€" pare <their copy. ~Quite often, good stories must be rejected ‘because the c:::licity chairman missed a‘ deadline or ecause the copy was improperly prepared. 3 STORES TO SERVE YOU! SPECIALS FOR THE WEEK 61 CHEV. GOAGH ...................... 51 FOnd Coagk .. ... â€":. . â€" AT. 80472 1 Mile North 6f Woodbritige AT. 80472 Kach SAVE MANY DOLLARS ON THE NEW RAMBLER AND METROPOLITAN AT YOUR AUTHORIZED RAMBLER DEALER area‘s many organizaâ€" KEYS CUT while "U" â€" Wait. Lawnmowers â€" sharpened, Fishing tackle repaired, Bicycles and Triâ€" cycles repaired â€" Free Pickâ€"up and Delivery. â€" . .CH. 4â€"5341 RO. 6â€"1696 ME. 3074 Do not try to cover a meeting by whriting something that sounds like the minutes. * A report of a meeting ought not to begin with the fact that the meeting was held. This is the least interesting opening. State instead what plans were made for future events, what the main theme of the speaker was, whether there was an unusually large attemfance or any other outstariding feature on the program. NEWSPAPERS, NO LONGER USE the informal style of many years ago. Comments on how delicious tge refreshâ€" ments were, how charming and informaâ€" tive the speaker was, and appeals ; to "come one, come all" are definitely out of date and no longer acceptable. ECmm epune uesnt Learn to summarize and condense your facts. List persons who gave reâ€" ports, greetings or brief speeches, rathér than make a separate paragraph or senâ€" tence for each one. > TRY TO INCLUDE SOMETHING of what the speaker said., After all, he is the main feature of many programs. will be cut extensively or c-o-m;;l'etely rejected. 4 x Very brief reports may be teleâ€" phoned but long lists of names will. not be taken on the telephone. The editors will write the headlines.. The opening part of the story, called the lead, ought to contain the most significant or interesting statements. Leave twoâ€"inches space at the top of a story and one inch margins. Typewrite, using double‘ spacing. Write on one side of the paper only. Write your name, address and teleâ€" phone number ‘at the top of the story, so we may check further with you if necessary. must be written so that even a stranger [ * Ligts a*’tq.'h“.n&' pricet'v :ol tickets can understand the facts. € Je will not be included. i . THESE RULES MAY SEEM hargh «: COMPLETE NAMES must be given, at â€" timesâ€"éspecially the deadlfudâ€"m lneludfi!" full first nl‘me’lu"" or FWO each and every one has an important first mntDo not give nicknames or meaning> «In order to avoid misunderâ€" "abbrevia For ‘a" married woman. standing and to make sure‘ pmy chairmen are aware of requirements, we publish the following summary of deadâ€" lines, tips on reporting and miscellaneâ€" ous information ; Stories will not be accepted after deadlines. VERY ~STALE "NEWS of "events As the bowling season draws to a close ‘the compétition ‘beâ€" comes a little keener and we find the Pinheads, who for so many weeks were away down in the cellar, just one pin behind secâ€" ond place and the Jets, who for so long were so far out in front it looked as if they were "home free" weeks ago, with their loss of seven points last week to the Pinheads. This put them within the reach of either the Wildcats or the Pinheads, whoever may secure the most points in the next two weeks. At any rate it is a lot of fun for all. Last week Jim Atkin in his usual good form bowled a 764 triple flat and Wilf McKay, subâ€" bing for Ella Whitmore, had a 723 triple flat. In the single flat Jim Atkin led with 285 closely followed by Wilf McKay with 281 and Warren Baillie with 265. In the high triple with handicap Elizabeth Hawksworth led with 752, Elmer Pembleton, subbing for Evelyn Kimlin had 687, Miss Ella Whitemore â€" AVenue 5â€"2356 EDGELEY DISTRICT Mr. and Mrs. Bert Cook were supper guests of Mr. and Mrs. Jack Rumble of <~Gilford on Tuesday. Kathleen Keffer 685,,Marionâ€"Meâ€" Kay 679 and Carol Reed 631. High triple with handicap found Warren Baillie leading with 301, Elmer Pembleton with 283, Elizâ€" abeth Hawksworth 274, Marion McKay 264 and Kathleen Keffer 255. Wednesday Mrs. Allan Aitâ€" chison of Weston was the lunchâ€" eon guest of Mrs. Frank Locke, and in the afternoon they were joined by Mrs. Alfred Bagg and Mrs. George Poole, They spent the afternoon quilting and on Thursday Mrs. Homer Whitmore was the guest at luncheon of Mrs. Locke. Together they finishâ€" ed the quilt in the afternoon. Plans are going steadily ahead for the banquet and don‘t forget you must make your reservation April 11th without fail. Rememâ€" ber no bowling next Friday April 4th, Good Friday. Congratulations to Mr. Alfred Bagg and Mr. Don Bagg who won first and second prize for the oats which they exhibited at the Seed Fair held at Newmarâ€" ket last week and also won first for two bales of hay. Mr. and Mrs. Vipond and Mr. * SMOKED and Mrs. Vernon of Brooklin‘| COOKED were dinner guests of Mr. and Mrs. Alfred Bagg one evening “ A last week. Tuesday evening Mr. and Mrs. Alfred Bagg and Mr. and Mrs. Milroy of Weston were dinner guests of Mr. and Mrs. Don Bagg, as grandparents and parents joined to celebrate Bill‘s second birthday. Many happy returns to this friendly wee chap. Saturday evening Mr. and Mrs. C. J. Agnew Had as their dinner guests the visiting minister to the Woodbridge Presbyterian Church, Rev. Arbuthnott of Bathurst, New Brunswick, and Mr. and Mrs. Don Brownlee of Woodbridge. Mr. and Mrs. Timson and famâ€" ily of Agincourt were supoer guests of Mr. and Mrs. C. J. Agâ€" new on Sunday. ~ When Mrs. C. J. Agnew met with the executive in their new difices on Friday, plans were made for the York County Woâ€" men‘s Institute Rally, which will again be held at Stouffville Park on the first Thursday in July with two sessions the first at 10:30 A.M. and the second at 1:30 P.M. The highllg:: of the afternoon session will an adâ€" dress by Mrs. Maynard, who will speak on her trip to the Conferâ€" ence. She will not, however, (Continued on Page 12) publicity chairmen to rigidly observe deadlines. In this respect copy submitâ€" ed early gets the best treatment for it is prepared without the immediate preâ€" deadline rush. 1 If a meeting occurs on a Thursâ€" day or Friday it should be submitâ€" ted as early as possible and not just before deadline. Putting out a newspaper is a manuâ€" facturing process. There must be order, organization|. system and schedules to be met and unless they are met, the staff cannot produce the type of paper you desire, + For example, since we are a communâ€" ity'ntwnpef we publish local~ news only. We are not a newspaper of genâ€" eral circulation.> . f This policy in turn brings us to anâ€" other matter and that is that of national publicity of organizations having local affiliations. News of Provincial or naâ€" tional doings of these , organizations, unless it involves local residents directâ€" ly or unless it happens locally, is of no value to a community gewspaper. including ~ full" first first mn;g:‘ Do not abbrevia For a the only correct form. This rper has some editorial policies which, from .time to time, con&ose or irritate.contributors. "These policies are not exclusively ours but are in general those_of all progressive and modern newspapers, weekly or daily, . We cannot begin to publish news and articles about every subject that is of interest to our readers. The fact that our readers would be interestediin a piece of information is not the final test of whether we should publish it.. FOR GOOD AND SUFFICIENT reasons we have concluded that we shall confine our colunins to local news and leave all nonâ€"local news to the numerâ€" ous publications outside of the comâ€" munity. Unless something thappens in the community or elsewhere, it is of little value to us. news of your individual parties, vacaâ€" tions and entertainments. ‘ue_to a community newspaper. WE ALSO STRONaLY URGE all YOU ARE INVITED TO SUBMIT ETE NAMES must be given, full #m nme':!." or ?WO #.. Do not give nicknames or m$.~ For a married .woman, s on § FOOD FEATURES IGA CANNED HAM «> 1.00 CHEDDAR CHEESE.:s:ww.. @3 68e IGA FOILWRAP s 20e DAINTY RIGE _ Ht 31e BETTY CROCKER MUFFIN MIX z31e ALKA SELTZER » ramers _ 68¢ CREAM STYLE CORN «»~â€" 2 z3 33e DONALD DUCK ORANGE JUICE*:: 35e BEEKIST WHITE HONEY :: 286 g.lj.e!.lilnv SAUCE ss:at s3 26e RAPRITE SERVIETTES 2 :s 31e LIQUID DETERGCENT :# :43 Turkey Broilers Burns Polish Sausage Ring.\:s. 69c lb Burns Sliced Luxury Loaf ses. 296 GET YOUR BIG NEW FREE GIFT CATALOGUE TODAY! and an EXTRA OFFER TO ENJOY FNE PREMIUMS TWICE AS FAST! NOW USE HALE BONUS BUCKS AND PART CASHL < . ~ «. ~ DEVON BRAND DAISY BRAND BREAKFAST BACON HAMS : 53 The Editor EFFECTIVE APRIL 2, 3, 5, 7, 8 â€" Wed. 7 Each Item With Free $2.50 "Bonus Each Item With Free $2.50 "Bonus pon‘t tore*" SWIFTS PREMIUM READY TO SERVE SHOP â€" ATâ€" YOUR The recent worsHip of Weston Baptist Church took place with the pastor, Rev. R. E. Freeland in the pulpit. _ The sermon "Love‘s Last Appeal" was based on the scripture John 13, verses 21â€"32. The choir sang the anâ€" them "I heard the Voice, ot\ Jesus Say." The children‘s story concerned time, the pastor pointing out to the youngsters the various methods used for telling time in ancient days. Bringing the talk to a concluâ€" sion he said the most imporâ€" The® Thistletown Legion received into its ranks nine new members recently. Following the ceremony of induction, Roy Rickards president Baptist Youth World Conference To Be Held In Toronto June 27th sLeTs m 2 ts 336 1CE *3 36¢ caston 20€ o 20e » 55: Ib. 65¢ EASTER , FOODS > 1I“ «goNnU® rUC PotatoesP.E.1.‘s = 4Q: YAMS : sw 2 ». 298 CANTALOUPES sz 29q es PINEAPPLES _ «==~ 29q ext CABBAGE :# sz â€"â€"â€"â€"10¢ NEW CARROTS :# 156 2sz PREPARED MUSTARD IGA COFFEE :x PINEAPPLE :z PICKLES "xs IGA EASTER MALLOWS TOP QUALITY TABLEFRESH BRAND Pyv xt omm tant time in a person‘s life was when they accepted Christ. A time that would be rememberâ€" ed more vividly“ than one‘s birthday â€" or otl}er outstanding occasion. The calendars in use were given to the churches of the Convention by the Baptist Board of Christian Education to emphasize the Baptist Youth World Conference being held this year in Toronto June 27 to July 2nd when well over 5,000 delegates from 70 nations will meet. COHOE SALMON STEAKS *# 89e Ih. FRASERVALE FANCY PEASâ€"â€"=»1§: at e FROZEN FOODS e With Free $2.50 "Bonus Buck" of the Thistletown Legions personally wolem'. each of the new members. + The evening service was h; charge of the Young People‘$ Group. Bob Britton led thé‘ song service. Betty Goba read. the scripture. ‘The sermon was taken by Keith Dickin his sei‘ was, "Such as I Have to Give." . Following the service a Fire: . side hour, featured a full length> film entitled "Unfinished, M'% This film was also shown at the‘. Young People‘s banguet. . \ : The Married Couples club fi Saturday, March 29th at 74§. p.m. in the Sunday School h April 2â€"3â€"5 20â€"0%. r TIN sz 10¢ 18. "o