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Oldsters who bemoan the presentâ€"day teenager‘s unladyâ€"like choice of clothes â€" â€" the superâ€"tight slims and the offâ€"theâ€"shoulder blousy blouses, the "sloppyâ€" Joe" sweaters and the collossal, bulky bobbyâ€"socks, not to mention the asolutely mad application of makeâ€"up and the wild distortion of the current bulbous hairâ€"do, should not put the whole blame on the youngsters, themselves. OLIVE ALDOUS GARRET Read the trade magazines. This gives a look behind the scenes.. . .where to place the blame, actually. Magazines to the trade, of course, are full of promoâ€" tional stunts. . . .ways and means of "courting theâ€" teenage market" is the way they put it. . â€" _ The business man is informed of the importance of this teenâ€"age market by research figures (part of any research program is pegged for the teen market nowaâ€" days apparently). He is told how to capitalize on this tremendous market of teenâ€"age girls. Yes, they learn how to SELL, sell sell. . .Take cosâ€" metics for instance. Toâ€"day‘s teenâ€"age beauties are made up, not born; but little more than a decade ago the picture was quite different. Comparisons beween sales figures of only 15 years ago and now, tell the story of a phenomonal increase in acceptance and usâ€" age of éye,makeâ€"up in particular. 20.4% of teen girls used mascara in 1948 compared with 72.9% toâ€"day; 10.5% used eyebrow pencil, but today‘s figure is 66.1% . . . .and percentages to complete the bigâ€"eyed look are just as dramatic. The sweet young things are reported to spend 25°% of the total women‘s toiletries and cosmentic sales, alâ€" though they represent only 10% of the total female population. Most of their allowance, then, must be spent or mascara sticks, eyeâ€"liners, blemishâ€"hiding sticks, lipsticks, suntan lotion, hair sprays, etc. and so forth, with little or no "know â€" how" on the applicaâ€" tion of all these fascinating items. What is needed here, I think, are FREE courses on the application and use 9f gosmetics and toiletries for the vannirstor~ inct hasi=â€"vine to use them. It could start in the schools! (The "home economics" class mayâ€" be?) True, tnere are oodles of Charm Schools around, but who has the fifty dollar (or more) fee they charge? | The business man selling to the teenage market isn‘t “ @onsorned cvit" â€"hot thor da with the nroduct after| he‘s pocketed the money. He should be though if only ; for ~repeat" business from this 10% of the female| populations. ‘ The nromotional exnerts haven‘t overlooked this valâ€" unable approach to bigger sales. They know all the anâ€" gles; and the service angle through education on the use of the product is periodically being dunned into the ears oi all the retaners who will listen, or read it. The larger stores seem to be the only ones who can afford this sort of promotion though. Human nature being what it is, we will take advice from a total stranger rather than from someone very close to us. All right then. Since Mother doesn‘t know beans about applying makeâ€"up (she‘s only been using it for 20 years or more) where are they going to learn? We can‘t have our young daughters going aâ€" round looking like the Panther Woman in "I Was A Zombie" or scaring even the neighbour‘s cat with their chalk white faces, blackâ€"rimmed orbs, and hair that looks as though it had been combed with an egg beatâ€" er! Why some of them could haunt a house! Some of the old "dieâ€"hards" will probably say at this point that mothers of teens should have sufficient conâ€" trol over their children to prohibit the use of makeâ€"up compietely, at least until they reach the "age of reaâ€" son." (When would that be, I wonder?) Teens are not children; they occupy a world of their own. Twenty years ago girls between 13â€"20 occupied a neverâ€"never land between childhood and adulthood; today they are an imnortant segment of the economy. They are referred to as "moneyed young adults" in the promotional matter I mentioned earlier. I think that most world agree that education in the matter of makeâ€"up, dress and hair styling would be the answer instead of the aforementioned prohibiâ€" tive measures. Our bored. unkempt (in many cases) youth of toâ€"day should be taught that teenâ€"age ~beauty is the tntol ~f manv thines â€" â€" sgnirit vouth, enthusiasm and right thinking as well as features and figures. How our young teenâ€"age beauty develops. depends upon a study of herself and her own characteristics, followed bâ€" ~ testine narind of trein~ »~donting. or rejecting atâ€" titudes, remedies and products to enhance her good looks. 1 think, though, that Mother has thrown up her hands long ago. She‘s still hoping for some sort of mirâ€" mele to happen . . . . something that will bring back that little girl she used to have. Fret not. Mummy. They tell me that, come 21, your gal will have a keen sense of style and will have learned a lot of things you could have taught her. She won‘t think you‘re quite so dumb and stupid sither. . . .in other words. she‘ll be back‘! In the meantime, Junior High and High Scool teachâ€" ers. . . .could you work some sort of "self â€" improveâ€" ment" course into your cirriculum? They‘d take it from you, I think. Of course it‘s during this "testing period" that the business men make their money on the teenagers. These gals buy everthing â€" â€" the works â€" â€" and we see the reâ€" sults of their wild spending! They haven‘t learned to resist the selling techniques used by the promotion exâ€" In accepting it, though, perhaps we could at Ieastl TRY to teach a ladyâ€"like restraint in the use of makeâ€"| up ; in the selection of clothes (especially sport clothes and beach wear); and the proper selection of a suitâ€" able hairâ€"do to suit the girl‘s age and personality. (Nothing looks more ridiculous than one of those "high rise" hairâ€"do‘s tearing ‘round a tennis court!) perts. (Some of us haven‘t either, for that matter). At any rate, the combination of either deep tan or milkâ€" white powder, pale orange or perhaps that hideous white lipstick, purple eyeshadow, blue mascara, all put on with a heavy hand. and topped with a bouffant hairâ€"do. (a la teenager) is an apparition that only a mother could love! Whether we like it or not we have to accept the new status of the teenâ€"age crowd â€" â€" moneyed young adults indeed! (I say it‘s still Father who pays!) Now In My Day ... Beauties Madeâ€"up Not Born Combed With An Eggbeater Moneyed Young Adults Thursday, May 31, 1962â€"Page 6 ; Golden Anniversary The big news around these ‘parts this week is the forth coming anniversary celebration of the schools 50th anniversary. Some persons have in the past taken exception to the statement of Maple Leaf school being the oldest school building in point : of service. May we point out that such schools as Emery Elia and Downsview have not been in conâ€" tinuous service. The first two | have long since passed into the ‘records of North York, while at a recent area Fashion Show Speaking of People In Maple Leaf LAWN AND GARDEN HEADQUARTERS 8t d C . l s : 6. .¢ . STREET CITY NAME a v) .0 @ Garden Centre j;2) dig into ANNE GRAHAM LOGAN 4004 DUNDAS ST. W. UNWANTED HAR A PROBLEM ? ? OVER 30 YEARS‘ EXPERIENCE 2989A BLOOR STREET WEST PHONE BE 3â€"4661 OR 239â€"9254 WRITE FOR FREE BOOKLET MAKE YOUR LOCAL Downsview‘s original school was demolished to make way for the new one on Keele St., north of Wilson. In the Maple Leaf school the original school is still in use â€"the two rooms on the northeast corner of the present 22 roomed structure. These rooms were the first part of the school, which saw the following stages of enâ€" largement â€" â€" two top rooms at the northeastern corner, then the wing along Ructic Rd. and finally the wing facing Hoperoft Ave. Some 1000 invitations have Scarlet Rd. OPEN 9 â€" 5:30 MON. â€" SAT. OPEN FRI. TILL 9:00 P.M. 1 pound fish fillets Grated rind of 1 lemon 4 eup blanched almonds, :" teaspoon paprika 4 teaspoon salt coarsely chopped !4 teaspoon pepper 3 tablespoons soft butter Spiced Apricots * If fish is frozen, let thaw on refrigerator shelf. Separate fillets; arrange skin side down in a shallow, greased baking dish. Comâ€" bine almonds, soft butter, lemon rind, paprika, salt and pepper: spread on top of fish. Bake in hot oven preheated to 425 degrees F., about 8 to 10 minutes. or until fish will flake easily when tested with a fork. Serve immediately with cold spiced apricots. Makes 3 to 4 servings. Drain syrup from 20â€"once can of whole, unpeeled apricots into a saucepan. Add ‘% cup brown sugar, one third cup vinegar, 2 short sticks cinnamon. 1 teasnoon whole cloves, 1 teaspoon whole allspice. Boil 5 minutes. Add apricots. simmer 5 minutes. Chill apricots in svrup. Serve with fish as above. (Canned apricot halves may be used). * Spiced Apricots: been sent out for Saturday‘s event. The committee have been busy preparing the programme and now all they need is a good day. Many a tall story of the past will be relived when old students of the school gather for the day. Perusal of the old school registers has been compâ€" leted and many distant points of residence found of the former pupils of the school. Last month a tree was planted to mark the event and a number of old picâ€" tures have been coi‘ccted in conâ€" nection with the school‘s history. Saturday‘s events will commence about 2 p.m. and wind up with a dance in the school at night. Be on hand to help mark the historical event LOCALS Many of the local cubs attendâ€" ed the annual Cubaree at Weston over the week end. Sunday night the annual parade of the, Black Creek Area boys took place to the Weston Recreation Center and following the annual Church service closed with the Campfire Ph. RO. 7â€"7683 YOoUR ceremonies Home And School At the Mav Executive Meeting of the Maple Leaf Home and School Association Mrs. N. Achâ€" eson accepted the appointment as President for the 1962â€"1963 season. Mrs. L. D. Moir was apâ€" pointed as corresponding secretâ€" ary and Mr. W. Harvey as Execâ€" utive Member. The executive is pleased to report that all posiâ€" tions are now filled. Following is a list of the new executive. Mrs. Acheson, President; Mrs. C. Huibrechtse, Vice President; Mr. P. Marks, Vice President; Mrs. J. Hirchak, Recording Secâ€" retary; Mrs, L. D. Moir, Corres ponding Secretary; Mr. A. Kenâ€" nedy, Treasurer; Mr. R. G. Clark, Executive Member; Mrs. T. Slawâ€" son, Executive Member; Mr. R. Sibley, Executive Member; Mrs. C. McLaughlin, Executive Memâ€" ber; Mr. W. Harvey, Executive Member. Leader _ Chuck _ France of Fourth Maple Leaf Scouts took 20 of his boys to the weekend camp at Horseshoe Lake near Parry Sound for a full proâ€" gramme of Scouting. ‘I 9.95 Right for right to wear everywhere, and the weather, the right fit for your budget are our new travel fashions. Summer suit look steps out smartly. around the world or around town; 1943 Weston Road at John Street f Another Thank You How surprised I was to see two copies of the Guidesâ€" News listed in the paper of May 2. How kind of the editor to print both in the. one paper and our thanks. ‘Elizabeth the Guide‘ It hardly seems 8 ole *> .ew weeks Queen Elizabeth will celebrate ten years as Queen of England whu â€" cue commonwealtu countries beyond the seas. Elizabeth was once a member of the First Buckingham Palace Company, where she learned to be ‘Alert and Prepared for Service‘ as you Brownies and Guides are doing. She struggled with the same tests, the same knots and what was most difficult for her, the same Needleâ€"woman‘s Badge. as you do. The Captain of the First Buckingham Palace Comâ€" pany at that, Miss V. M. Synge, has written a book of the Company and its activitiese with the two Royal Guides, Elizabeth and Margaret. The Company was reâ€" cently reopened again as Princess Anne became a Guide. In her book ‘Royal Guides‘, Miss Synge tells of the beginnings â€" "In May 1937 a very erect little girl sat in a state coach with her small sister beside her, being driven to Westminster Abbev. The great crowd roared their welcome to the two little Princesses as they drove back i0 taz .aicc., ind just one of that crowd was thinking ‘the heir to the throne â€" the child who is reâ€" ceiving all this applause â€" is to be a Guide next month /o .t he be like; no child could remain unspoilt after all this, whatever she may have been before. o bring real Guiding to her â€" surely an impossible task? "Just three weeks later the governess (Crawfie) was receiving me. There was so much to ask. How was the Princess to be treated? What was she to be called? Was she to be given honorary rank? Before I had deâ€" cided where to begin I found a small child standing at my elbow, and when I convinced myself that the little Princess of the golden crown had just slipped in unâ€" announced and was smiling at me in the most enchantâ€" ing and unaffected way, I began to believe Crawfie‘s words to me over the telephone: "You will find them just like any ordinary little girls." ‘"While we were having tea the door opened and a minute figure made its appearance â€" H.R.H. Princess Margaret has escaped from the nursery and come to see what was going on. After I had greeted her with a solemn salute and handshake (bending double in the process) and resumed my seat Princess Elizabeth called "Come here Margaret!" Princess Margaret toddled a o nmn~ wrretra oc o ow Cont~ic your legs"! The cotâ€" ton frock was crumpled up and the legs were duly disâ€" played "There" said Princess Elizabeth proudly "Don‘t you call that a fine pair of hiking legs"? While awaiting the arrival of the children invited to join. I was introduced to Princess Margaret‘s dolls, reâ€" clinging in all conceivable postures in various chairs, inâ€" cluding the "naughty one". Then I was told "They are all Scouts and Guides". This remark showing how the idea of Guiding had taken hold of the Princesses‘ imâ€" agination, did a lot to make me realize that it might after all, mean just as much to them as any other chilâ€" dren. The rest of the time was taken up by trying to alarm the policeman at the gate, each in turn blowing a piercing blast on my whistle. "Then the grand moâ€" ment came. The glass doors on to the terrace were flun@ onen hy scarlet â€" coated footmen, and down the steps came the recruts â€"â€"â€""‘ More rout week. News of Guides and Brownies