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YÂ¥ earâ€"Old al red Wheat â€" Say Planted Them Is | aue With the Devil Johnsga‘ S W T G 9 in c e . Carsatin Air wostern cird \ might nally wever, to tUan C th a m G. Johnson, viceâ€"president in ch Blili#ge of operations for Transâ€" (g.,b Airlines, last week said the wostern circuit of the Transâ€"Canada might be started earlier than nally expected. He refused, wever, to name any starting date. (Hon. C, D. Howe,d minister of ntly stated the western s Transâ€"Canada Airlines rations by February Johanea Start on Air Service West Early In 1938 Trans‘ Engincer Nichols Shows a Visitor Around the New Transmitter Station i at, rlornby, pointing out the extraâ€"special rectifier tubes. 1O OATOCACCCOWnE _ LF â€" WOR cantrate ‘ ick, houses the actual ky + ; equipment. The tower is + . Between the two, runs lssion linc, carrying the rated in the transmitter in« to the tower, or radiator, The t on lines are mounted three f ‘ove the ground. They are enâ€" ‘wi} copper tubing, wrapped in "hyBec * and supported at intervals of a fow foot in such a way that it may expand or contract under the changâ€" # woather conditions. Beneath the ound, radiating from the tower are nineteen miles of wire which can be described as the spokes of a wheel ‘ with the tower as its hub. Will Stand 120â€"Mile Gale The tower stands upon a ten foot square concrete base but the conâ€" strvction is not as simple as it apâ€" pears. At the base of the steel tower !s a steel plate, below this a porcelain ¢up superimposed on a steel ball all lns ing on the saucer shaped top of , tho concrete base. This resembles a ball and socket desizn. Running at right ‘los from the four corners of th> ton foot square shaft, about three huaiur~d feot from the ground are the four @u une and threeâ€"eighth inch wire rope. specially designed and toested to hold the tower against a 120 mile io. These guys aro anchored in the gfimu 650 feet from their point of contact with the tower and they boar the extra weight of four insula ycb woighing 200 pounds. | toric Vercheres, in Quebec, an | 1 construction is under way. | ; Thirtyâ€"five miles from Toronto, in the midst of a typical rural Ontario ’;; no of pastoral beauty stands a glant instrument of modern service, ii‘x hundred and fortyâ€"seven feet of ’s ictural steel pierce the clouds like a slonder lead peneil, bpainted white and orange. This is the new Canadâ€" in Broadcasting Corporation transâ€" milter known as CBL which began goeration Christmas Day. By day, ‘biuwvr looms in skeleton form striking at the clouds, by night its aviation beacon cuts throughâ€"the atâ€" mosphore to warn nocturnal birdmen. All around lie fields, red barns and haystacks and beyond, the million ra dio listeners whose sets will be tuned to this wonder instrument of the Twentioth Century, Lines of Transmission A small. compact building of mod. s The Tubes Cost Nearly $1,000 Apiece rm- the most powerful transâ€" 4 in Canada, and each will also wot only the province in which ited but neighboring provineâ€" | states as well. An Intricate Network v does a program, originating CHC studios at Toronto, get to wnby transmitter and into the ( the listeners? Music, drama dy, lectures, news and songs, Nearly Ready § Expected program to start ew Era in Canadian Broadcasting the new Canadâ€" ‘poration trang. L which began m" B’ “’. skeleton form ", by night its ng minutes. It then waited 92 minutes before erupting again. £ "Olj Faithful" geyser broke away from its 65â€"minute schedule on June 19, 1986, and spouted twice within 30 ;rvb-fiwén employed, none having permanent contracts. been to hire Canadianâ€"born pilots in preference to Britishâ€"born fliers. He also said only six United States exâ€" In commenting on personnel Mr. Johnson said the airlines‘ policy has our equipment is readyâ€"to make predictions yet. But there is a good possibility that we will be able to start sooner than we expected." 1938," Mr. Johnson said. "The starting date depends on too many factorsâ€"how soon pilots complete their training period and how soon Now that the transmitter has made its formal bow on the airwaves, visâ€" itors are welcome to the new headâ€" quarters of CBL. all travel the same way over specialâ€" ly designed telephone wires to the transmitter building where they are electrically amplified and broadcast from the tower or antenna in the form of radio frequency energy. The transmitter is an intricate netâ€" work of electric circuits with many miles of wire connecting its various urits, but it is so compact that one technician can sit at a control conâ€" sole in the centre of the transmitter room, with an audience standing in the visitors‘ gallery, and control all operations by just pressing buttons with hig fingertips, Last Word in Modernity Radio equipment is one of the marâ€" vels of the age. Canadians are soon to have an opportunity of seeing the . last word in this form of modern comâ€" ‘ munication. _ And before many more harvests are reaped from the pleasant farmlands surrounding Hornby, the Dominion will have added still other links to this magic chain, "Canada Calling," which has its imposing be ginning in the two 50,000 watt sta tions, CBL and CBF, in Ontario and Quebec. #% h Here‘s How CBL‘s New Transmitter Tower Looks From the Ground Soars Upwards 647 Feet The dock at Southampton, England is the largest in the world and is capâ€" able of berthing cight of the world‘s largest vessels at the same time. a man with a record of arrests datâ€" ing back to 1910. Detective McEnroc said the fingerâ€" prints of Goldstein identified him as Reynolds said he closed the door and was returning to the kitchen when he heard a shot. Then. he said, the pair elbowed him aside and fled from the house without saying a word. "I turned the latch of the door and whoever was on the steps pushed lri_ght“in and another man followed "He was going to answer for me, but I told him I would go," the blind man said. Reynolds, who became blind 10 years ago, said he knew Goldstein as "Samuel Fuhrman" and that he "sometimes would drop in for a talk." Reynolds said he and Goldstcin were sitting in the kitchen last night when th, ) _doorbell rang. A slaying "witnessed" only by a blind man gave Philadelphia police last week a new angle on crime. Detective John McEnroe said Frank Reynolds, 69, sightless former cireus performer, related a tale of two men rushing silently into the Reynolds rooming house and shooting a man identified through fingerprints as Samuel Goldstein, 41. Is the Only Man Who Provided Clue to Slaying Blind Witness Murder Bix months as master of ceremonies of the Chase and Sanborn Hour has revealed Don Ameche as the "man of a thousand voices." He has the light touch necessary to an M.C. and he runs through the gallery of characâ€" ters in almost any dramatic library without difficulty. One Sunday, in the broadcast over the NBCâ€"Red Netâ€" work at 8 p.m. E.S.T., he is a growlâ€" ing racketeer, the next he is Henry VIII, or an Italian peanut vendor, or a French painter, or a fisherman, or a doctor. Yet they all sound differâ€" ent, none of them is Ameche himâ€" self. He can project himself into an almost infinite number of personalâ€" ities, but his own is probably best reâ€" vealed in the competent manner in which he runs the show as master of _ ceremonies. As a coâ€"worker of Charâ€" _lie McCarthy, he is perfectly willing to submerge himself{ as straight man for a ventriloquist‘s dummy. Upâ€"toâ€"date Farm Comment To our rural friends we might sugâ€" gest listening to Farm Comment, broadcast every Monday, Tuesday, Wednesday and Thursday from 1245 to 1, noon, over CRCT. The comâ€" mentator, Norman Hogg, tells us that eleven prizes, totalling to one ton of feed, are offered to listeners for letâ€" ters giving personal opinions of the programs and suggestions. Mr. Hogg mig RADIO HEADLINERS 0@ A OF THE WEEK J / vaaj. O_a@ 5@5 â€" ‘Uéuestâ€"powered stations in all Canadaâ€"50,000 watts â€"covering practically all Ontarioâ€"on an airâ€"channel free of all interferenceâ€" clear as a bell. Get your news Red Hotâ€"news from all the worldâ€"brought to you with the immense facilities of Canada‘s Greatest Newspaper. From CKCL comes news of a mamâ€" moth Christmas party to be held over the air for the shutâ€"ins. The broadâ€" cast will take place on Thursday, Deâ€" cember 23rd from 2:15 until 5. On this program will be heard many of your favourites of the air. We tried to get several names for you, but apparently it is all to be a secret but definite asurance is given that it will be something worth listening to. Modern Symphony Orchestra Among the leading musical proâ€" . grams produced from the CBC studiâ€" os will be Streamline, originating in Toronto, and heard on Thursday, Deâ€" cember 30th, at nine p.m. _ Percy Faith will direct the modern symphoâ€" nic orchestra in his own specially arâ€" ranged â€" selections. Dorothy â€" Ault, popular young songstress, and the Fashionaires, a novelty trio, will be the guest artists. Those two young sophisticates of the piano, Lou Snyder and Murray Ross, appear on the commission‘s first scheduled spring program. They are now heard every Thursday at 8:15 p.m. over the commission netâ€" States. The last reports home that Reginald Stewart is negotiating with Morningsâ€"B8 to 8:15 A.M. Eveningsâ€"6:15 to 6:30 P.M. â€"on one of the highestâ€"powered stations i (_:anad_aâ€"S0,000 watts â€"cCcovering â€" nrantiaa11. liscusses questions of general interest to farmers and gives upâ€"toâ€"theâ€"minute prices and quotations. Around T he Dia day The Toronto Daily r the Canadian Bx:o;;i_éas't-i.rl-é highâ€"powered station CBL, And so as this will be the last column to appear in 1937, on behalf of the publishers, the advertisers, and yours sincerely, we wish you joy and happiness no end through the years to come, they will do ubeingriu;piquâ€"ie:. We take it anything can happen, and probably will, they W Adiasiaiiitsntiststctadicaacca s k32 214 Universities will participate to make the program a hundred per cent. Colâ€" legiate. ‘This should prove an interâ€" esting feature. All the performers who will appear will be students, and information regarding them and what " NPROTBe : o io wienn‘ Aniath T An all star Varsity show will be heard New Year‘s Eve over the NBC Blueâ€"Network at nine o‘clock. Underâ€" grads from several eastern American nragbadve _ Coastâ€"Toâ€"Coast Network work in Canada and the Mutual Broadcasting System in the United the boys for an appearance on one of the Promenade Symphony Concerts, To give you an idea of what the boys do in their spare time, Murray has become an exceptionally fine organâ€" ist, and Lou has been spending his time blowing away at a sax. oeley Nh Oe , * CANADAâ€"1938%q ALE XANDRIA IMPERIAL TOBAcco‘s INSPIRING PROGRAM Every Friday Night on a National New ONTARIO aArRcHives "But advertising has taken the guess out of buying. We know that advertised products have to live up to high standards of quality, And in buying advertised brands, we are doâ€" ing business right out in the open with firms who are reliable and ready to substantiate all the claims made for the products they sell, ""Bo let us appreciate advertising for what it isâ€"the biggest educational _Sorce in our modern civilizatinn * weed compared with the disclosures which could be made of firms and proâ€" ducts where there is no advertising, and no written guarantee that we are ov:n gotting what we pay for. ubÂ¥ wl Ciiitat iesns t c ic h B â€" M â€" hamlet or the largest metropolis. Any oriticism of advertising is small inâ€" twice as muchâ€"and yet today thoy are infinitely better and more reliable, Electric light bulbs today give twice as much light for the money, "Life insurance companies are givâ€" ing us booklets and information which hbelp ys toward healthier livingâ€"and at the same time enabling us to build up an estate on small weekly or monthly payments, Food manufacturâ€" ers have model kitchens so that they may give us new and tested recipes, Results in Price Reduction "Advertising has done a great deal (more than any other force) to inâ€" crease production, and has broumht about a consequent reduction _ in prices. Automobiles are a case in point. Fifteen years ago they cost Raises Living Standard "Advertising has done more to stimâ€" ulate buying than any other factor. When we buy advertised products, we know that we are doing business with manufacturers who are willing to stand back of what they sell. "In those countries where advertisâ€" ing flourishes (Canada and the United States principally) we find people with higher standards of Hving. We find more intellectual peopleâ€"people with more time to do things, largely as a result of improved products given to us through advertising. Standard Quality Price "Advertising makes goods available usâ€"at a standard quality and a andard priceâ€"whethor we live in a world. "When I hear people criticizing the amount of advertising in their newsâ€" papers and magazinesâ€"or over their radioâ€"it always strikes me as a come pletely selfish sttitude," thus "Marketâ€" ing" quotes Miss Margaret Brown,» speaking at a mecting in Toronto. ‘‘What manufacturer is obliged to furnish us with free radio programmes â€"Or to make available to us the wonâ€" derful service given by our newspaâ€" pers? What would it be like if we lived in a world without advertising ? How would we learn of new products â€"new services available to usâ€"new discoveries? Our whole interest in life would quickly shrink, until we were, in effect, living in a small, reâ€" stricted community without those osâ€" sential CODLACES Wilth Â¥ha anictan Named as the Biggest Educational T orce: in Our Modarn The Case For So findings of the committees may be scrutinized by all authorities interâ€" ested, an advisory committee will be established, It will consist of federal, provincial and municipal authorities, professional mssociations, and indusâ€" trial or trade associations organized on a national basis. Coâ€"operation of Authorities The council eaid t:at ‘by enlisting the coâ€"operation of outstanding auth» orilies in the ficld of building con» struction throughout the country, it is expected that the code wheon complet» The announcement followed a pre liminary conference in Ottawa at which it was suggested a code should be grawa pp to sorve qs 2 mo*ol for municipalities wishing to onact buildâ€" ing byJaws but lacking the money to conduct _ investigations _ thomse}lves which would guide them in such work, ‘The National Research Council has approved preparation of a model buildâ€" ing code for Canada and has formed an administrative committee to sup» ervise the work. National Research Unit to Draft Model for Municipalities A Model Building Code For Canada contacts with the outside If the money spent in advertisâ€" re Mulded to the purchaser Advisory