Brooklin Spring Fair Prize List, 1964, 6 June 1964, p. 02

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The car business has moved far and fast in a remarkably short time. In Oshawa, it began in 1908 â€" with the McLaughlin-Buick. That McLaughlin-Buick really started something. We don't mean just the big GM of Canada plant, or more than 17,000 GM people, or the other statistics and sales records and things like that. No. We're talking about a tradition of quality. General Motors concentrates on building better cars every year. The 1908 McLaughlin-Buick was so good, we had to start with the highest standards in the industry. And that's how it's been ever since. GENERAL MOTORS OF CANADA OSHAWA ONTARIO

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