PAGE,2, WEDNESDAY, JANUARY 30, 1974, WHITBY FREE PRESS [1--dtr I«-l Can You Spre a Dime Various paid circulation, newspapers have been raising their prices recently to help offset rapidly increasiîîg news- print and productionî costs. Most have goîte from a dimeto fifteen cents..a wlîopping five cent increase. And nurn- erous complaints have resulted. Just think of how many copies a newspaper lias to seli at teîi cents a copy to cover ONE lowly paid reporter's satlary.one thousand. And then the other staff has to be paid. lite usual business expenses such as taxes, h1eat, hydro, telephones, "insurance, the companyls share of un- employment insurance, Canada Pension, etc. also lias to be taken care of. In a newspaper, besides the necessary inven- tory or 'machinery' to produce the basic product, there are the added expenses of printing and buying paper and'cir- culating (delivering') the finished product. It costs six cents just to mail an emnpty unsealed envelope across town. EIGHT cents if -you seal it! Yet for ruere- ly two cents more, a dime, a newspaper is delivered to your door, îlot empty. but full of many manhours of work to bring you the current happenings. And you're NOT going to find out whiat's happening ini YOUR community on TV, To sone, ten cents is' too muchi to pay for a newspaper ....but really, what can you buy for a dime? Whiat used to be a ten cent chocolate bar in some cases stili seils for teit cents, but the chocolate bar lias shirunk to the old five cent size. When is th 'e last tfime you paid teîî cents for a ctîp of coffee, or a bottie of pop, or ail ice crain colle? A teîî-cent-an-hour r aise is usually turned down, or accepted witli disdlain.. But, stili, a five cent price increase is frowned upon. The Witby Free Press, after three years of free delivery, lias statted a voluntary- pay' circulation lias started a 'voluntary-pay' circulation system. Our paperboys and. girls will cal at the end of every month (beginning with this issue) and ask you to contribute fifty cents for the newspapers hie, or she, hias delivered to you this month. Hopefully, if you have enjoyed the paper, and feHl it is wortlî twelve and a haîf cents an issue (ten cents ant issue iîn a five. issue month) you will give your carrier fifty cents. If you don't we will endeavour to keep giving you the paper anyway. Some people have said to us &4Why should we pay if we're goiîîg to get it anyway .. well, we at the Whiitby Free Press feel that Whitby has rnany responsible residents, our readers, who recognize the value of a truly local newspaper enough to contribut e their fifty cents each mionth. And we feel that our readers, for the most part, are itot going to miss two quarters a month enoughi to begrudge the carrier boys and girls a raise in pay they so richly deserve. We at the Free Press try to do our share besides our obvious function as a community. newspaper (a nd our own personal contributions) by often giving fret advertising to Care, the Heart Fund, the Whitby 'Y', and' many other non-profit community groups too numerous to list. So at this time we ask you to hieip us and help our community by contributing fifty cents a month to your carrier boys and girls. Can you spare a dime? 0 Buying a new home for a lot of people means making ends meet and saving for a good many years just to keep Up with the mortgage payments. For these same people that home purchase could very well be the last or only home they'Il ever purchase so they want a house that is going to be for them a home. If they have spent any amount of time ini Whitby, they couldn't help but -notice we have a Fire Department that prides itself on tackling the fire problem from the right end. The Whitby Fire Department probably puts in as rnuch time trying to prevent tires as it does ini fighting t ires. The message, "Fire is so final" has spurred our Fire Departnient to take the trouble to go out to the schools. in parades and on television to get their message across about preventing tires. ABrick Here We just wish our fire department also rnoonlighted as building inspectors. But they can't and so somewhere along the -line a number of new homes were built in Wbitby with faulty tireplaces. The report on these tireplaces is' rather staggering. One could only imagine after reading the report that the build- ers of these fireplaces should take up another trade. The faulty fireplaces won't hurt the builder - he's already sold the homes. The people who really suffer are the people who bought those homes in good faith and moved in thînk- ing they could settle in a brand new home and really make a great place to live for themselves. And- after ail this there are still two more pointed questions to be asked. Te fn-st is; how did such glaring errors escape the scrutiny of the building inspector. 'Me second is;, how could the inspector miss so many?i 0 0 0 THIS WEEK 15 COLLECTION WEEK. PLEASE' HELP OUR CARRIERS BY HAVING YOUR FIFTY CENTS READY WHEN THEY CALL. THANK YOU. THE WHITBY FREE PRESS (Voice of the County Town) Hometown paper of Whitby, Brooklin, Myrtle and Ashburn; also serving Ajaxand Pickering. "aerving total of approximately 25,000o readers. Published every Wednesdav by Whitby Free Press Inc. Bruno Harilaid, President Located at : Free Press Building 121 Brook Street North, Whitby MAIL: Box 206, Whitby PHONE: 668,6000 or 668-611il TORONTO LIN E: 282-1004 MAILE\NG PERMIT NO. 2941 Editor/Gen. Manager - Mike Burgess Assistant Editor - Jim Quail Advertising Manager - Graphic Arts - Marje Rutter ...A Lttie Mortar'There Editor-lai