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WHITBY FREE PRESS, WEDNESDAY. MAY 14, 1975, PAGE 3 Chamber speaker knocks ad clients The advertising Industry could be much more dfficient accordlng to David Cravit', vice-president of Morris Saffer Advertising Limited. Mr. Cravit was addressing the most recent meeting of the Whitby Chamber of Com- merce. His Toronto based adver- tising agency handies such notable accounts as Bad Boy Furniture and Appliances Limnited, Eaton's Horizon Stores, Elk's Stores Limnited and Inland Publishing. Why is the industry 50 inefficient? The big reason is that so0 many people "misunder- stand" advertising. According to Mr. Cravit an advertîsing agency's aver. age client does flot under. stand what his advertising should do. Advertising will only work if advertisers have a clear cut set of objectives and hire professionals to communicate those objectives, he feels. Mr. Cravit said that advertising done by an advertiser, rather than by a professional or an agency, does flot surceed. Businessmen must realize that advertising "won't bail out" an unsuccessful business he added. "First and fore. most,- put your own house in order. Until you do that, you're not ready to adver. tise. Another obstacle in the way of good advertising is government intervention, Mr. Cravit bel ieves. He says that the govern- ment has an idea that "the average Canadian is an absolute, certifiable idiot" and therefore try to regulate what produets should be advertised. Mr. Cravit feels that the people can deal with tasteless and intelligence in- sulting advertising by boycot- ting the products advertised in such a marne~. However, he would like to see governments set more stringent controls on adver. tising aimed at children. In addition, Mr. Cravit feels DAVE CIRAVIT that advertisers who mislead the public ought to be pun- ised more harshly. Speaking on the future of the field, Mr. Cravit predicts increases in both the amount and methods of advertising. He feels that there will be an increase ini comparative advertising, where one manu- facturer will prove, with satistics, that his product is better than that offered by e competition.j Box plant sale The Brooklin Horticultur- ai Society is holding their Box Plant Sale May 23, 24 and 25. They will have plants available for sale at 4:30 p.m. on Friday ail day, Saturday (10 a.m. tiil dusk) and Sun- day (2 p.i. till dusk). The sale is the only major fund raising project that the society is involved in. Last year they sold over 3,800 boxes or pots of plants in a two weekend span. They hope to equal -this in one weekend this year. Prices are competitive. A great deal of advance planning is needed to ensure a smooth running sale. The plants are grown by a local supplier, but transportation to Brooklin is stlll a problem. This year they are renting a large truck which will help with this problemn and willl also ensure a minimumn of damage to the plants in transit The members work very hard to make this sale a success. 'The proceeds go directly back into the soc- iety's civic beauification activities, some of' whidi are: Harris property roadside bed, Baldwin St., Brooklin; Royal Canadian Legion Hall, Bald- win Street, Brooklin; Whitby Public Library, Brooklin Branch, Vipond Street, Brooklin; Grass Park,Baldwin Street and Casselîs Road, Brooklin (roadside bed, centre round bed and 3 planter boxes at corners); Memnorial Park (Brooklin Merno' rial Arena), Winrchester Street, Brooklin (raised dis- play bed, crescent bed & foundations); Centennial Building, Centre StreetSouth Whitby (foundations):. Cen- tennial Building, Centre Street' South, Whitby (foun- dation); hanging baskets on area main streets - Baldwin Street, Brock Street, Dundas Street. In addition to past pro- jects, the society is making special plans for extending the civic beautification pro- jects for this Plowing Match year. Last year they had about 65 lieinaincihkes which were planted by the members in early June. The members have àlready planted 100 baskets for the main streets this year. The memrbers are on hand at the sale to offer any sug- gestions or help with planting tips for each variety. Among the available plants are petun- ias, lobelia, imnpatiens, pansies begonias, geraniums, fuýhias, dracina and a few perennials. They regret that no advance orders can be accepted, so please corne early for best selection. The dates to remember are May 23, 24 and 25, held in Grass Park, on the main street of Brooklin. Your support is welcomed. BIG SAV ERS The Canadian chartered banks have 25 million de- posit accounts - more than one for every ma ri. womnan and child in Canada. NOTICE THE REGIONAL 0F DURHAM THE GARBAGE DISPOSAL SITE1 TOWN 0F VWHITBY WILL BE MONDAY, MAY 19, 1975, DUE VICTORIA DAY HOLIDAY. NORMAL OPERATIONS WitL TUESDAV, MAY? 20, 1975. FOR THE C LOSED TO THE CONTINUE ONI R. F. RICHARDSON, P.ENG., COMM ISSIONER 0F WORKS. 'i f Youl The Ci We style your haïr your way. Need suggestions? We con give tbem. Know wkat you want? We'Il do it. W. run our shop to serve you TONYJ'S HAIRSTYLING it a.Si r1L681444% Durham students await the resuits of final examina- tions before graduation cere- monies take place in the Oshawa Civic Auditorium on Saturday May 31, comn- mencing at 1:30 p.m. This year there are 430 prospec- tive graduates from the, Applied Arts, Business, Tech- nology, and Nursing Divisions. Convocation speaker is Dr. J. Gordon Parr, Deputy Minister of the Ministry of Colleges and Universities. He will be introduced by Dr. GEÈ. Wiley, President of Durham College. Invocation will be by Rev. Roger J. Maggs and the benediction by Rev. J.M. Markle. Chain-nan of the Durham Board of Governors, S.E. Loveil will preside at the graduation ceremonies and J. L. Robinson, Dean of Acade- mnic Affairs, wil confe r %OOoo FRIDAY, MQNDAY diplomasand certificates. The May 31 ceremonies wfll mark the seventh annual Spring Convocation held by Durhamn College since it came' iný.to being in 1967. ALUMINUM HOME IMPROVEMENTS 15 ye'ara expertence Guaranteod Woxkmanhip Doors.Wlldow s,SldingFasciaEav*strougbî,A,,ininua,Raijngs Everseal Storms Ud. Ca!l Your expert in Whitby! Gerry Schemfpp after hours 668-2252 or Scarboro 757-6757 Aluminum ini living coloLw "BABY BARN"" $299e50 MWrCH ELL BROTHIERS. BiIding suppries Ltd. 8rooklin,, 655-499 1 , SATURDAY& VICTORIA DAY HOLIDAY SALE PRICE GOLD PLUSH - RUBBER BACK $ 8.00> sq. ycl. 4.00 sq. yd) BROWN PLUSH - 100% NYLON 8.50 sq. yd. 4 .25 sq'. yd. SCULPTURED LEVEL LOOP CARPET 12.95 sq. yd-. 5.9)5 sqT>id-j POLYPROPOLINE. RUBBER BACK 4.50 sq. y ~2.0sq. Td. GOLD) SHAG CARPET 8.95 sq. yd. 4.00 sq. yd. GOLD LEVEL LOOP CARPET 8.00 sq. yd. 4.00 sq.4. T .EBONY BLACK SHAG - Ist QUALITY 8.95 sq. yd. 4. 9 5 s-q. d. HEAV SAXONY SHAG 9.95 Sq d .5q. yd. REMNANTS & ROLL ENDS- COMMERCIAL CARPET 2.00 sq. yd. LEVEL LOOP RUBBER BACK CARFET .4.25 sq. yd. CANDY FOR KIDS COLD DRINKS FOR MOM & DAD- THE CARPET WAREHOUSE 110 King Ste W., Oshawa 728-0292 CHARGEX - MASTERCHARGE - FREE ESTIMATES YES - WE INSTAIL Over 400 graduate BRQADLOOM SALE MUNICIPALITY SUGGESTED RETAIL PRICE UP TO 4