PAGE 20, WEDNESDAY, MAY 13, 1981, WHITBY FREE PI Between You and Me By RUTH COLES I was so pleased to read the supplement in the Whitby Free Press last week with so much aboutour Tonw. This is what we need, encouragement and information, publicity so that the public will be informed of what is going on and what future plans are in the wind. 'Many people just don't know because of indifference or most probably because they are so busy commuting Which leaves them so little time to pursue these things. If enough interest could be engen- dered we might have more people going to council meetings and taking part in Whitby's welfare. A couple of years ago, I tried to stimulate interest by writing about the town and talking to many people about the downtown core. There was interest about creative thinking and conservative amounts of money being spent to make changes. Today we are apt to think in terms of vast amounts of money when it comes to anything in the public sector. The main remedy is to make people think and go from there. We have some very positive people in the town, filled with enthusiasm and eager to upgrade our central core. Much has been done and it is easy to see as you walk about town. I'd like to write about some of these people and their business' but it is a no no because I am not in the business of advertising. I know one man who has a business downtown who has boundless energy and the will to carry out his creative ideas. I'm sure his enthusiasm spreads to others as this type of thinking catches on and inspires others to try their own thing. No one, I hope, wants Whitby to lose its "old town image." This is part of its charm, beautiful old buildings and lovely old gardens and trees. God forbid, that we progress to the point of destroying buildings with character to replace them with concrete and steel. Tall glass and concrete structures have no place in our town, not yet anyway and hopefully not for many years to come. Some of our old buildings have been cleaned up and renovated with excellent results. Weathered and worn they have stood the test of time and will do so over the years. I like the newish buildings on Brock St. up by Mary St., they are in keeping with what we have. I still feel if nothing much can be done to some second grade places they could be pain- ted beige or cream. Nothing is ever perfect and this pertains to structures too; thev cannot all be first class. RESS Progress Edition reflected town's growth .4 j~ LU. women should mind their own business! A quiet revolution is overtaking the business world! Women, with their natural manner and inborn instincts and talents are emergIng successfully in this free-wheeling, exciting and lucrative arena! These turbulent and unpredictable times provide an excellent framework for people with initiative and imagination to carve out their own destiny! As more familles are finding themselves in financial ruts caused by in. flation, layofIfs, etc., the wif e is more often than not emerging as the saviour. By turning hobbies, crafts and personal interests into commercial ventures, women are realizing the great poten- tial for personal success embodied in the free enterprise system. Their lack of experience in this field is being overcome by their reading of countless articles and books written over the years on business methods and procedures. Perhaps the best book in this field la BUSINESS THE EQUALIZER, by John Soosar, Chartered Ac. countant, because it was written specifically to guide inexperienced entrepeneurs through the mazes and in- tricacies of business! Some of 65 topics covered in the bookBUSINESS THE EQUALIZER: How to legally start a business How to learn the operating methods of a specific business Importance and method of Name Selection How to calculate start-up costs Why operating from home is usually prudent and successful How to test business ideas without risk or loss of present job When and if Incorporation is necessary Bookkeeping bookkeepers A recent market resea BUSINESS THE EQUAL an amazing 87% 'satis with the book and conter Some of the commer were: I enjoyed the book - foun interesting reading. It% earth and the author cal as he saw them, especie bankers. Both my husb preciate that. Port h People in business nee they can get. This book i systems and When accountants and lawyers are necessary How to deal with bankers intricacies and methods of buying a business listed for sale How partnerships work and are properly set up Why seasonal type businesses are risky Time element- importance of patien- ce in awaîting success Psychology of dealing with the public (customers) How to present a proper image to the public How to avoid emplyee theft - the cause of 30% of business failures Interesting reading. Hu rch study of About the author: IZER showed John Soosar is a successful faction' rate Chartered Accountant with nts! offices in the heart of Toron- nts received to's financial district. Over the years he has made a personal id it easy and study of the intricacies of was down to operating businesses and the Iled the shots book BUSINESS THE ally about the EQUALIZER is the and and I ap- culmination of that study, Mrs. M.G. summarizing the findings in McNicoll, Ont. explicit, non-technical, and d all the help often humorous language. s helpful. This book wilI guide the Mrs. R.A. reader around the mistakes of intsville, Ont. others and ultimately save Ms. R.S. him or her much heartache, sronO. agavation, and perhaps nCthn atdAcco awi seperaltngousinesses dollarse Everytiing was writien so ii couid Ine understood, and to the point. Thank you a million limes. Il saved my children and I a lot of money and valuable time. % Mrs. C.F. Bracebrîdge, Ont. This book isan excellent tool and reference. R.P. Bowmanville, Ont. We have been looking for this type of book for quite some tîme and are pleased to be able ta own our own copy. E.K. and much, much more. Bowmanvle,Ont. a M Mail Toda to Juddhaven Press 7 Denewood cres Don Mills. Ontario. M3B 1M6 Yes' Please send me copies of BUSINESS THE EQUALIZER by John Soosar. C A 1 under. stand that iI alm not delighted with the bookl may return it within 10 days for a complete refond I enclose Chequelmoney order for *7 95 plus Il 50 postage and handling. total '9 45 for each copy (please print) Name Address Postal code Such things as hand made signs and original lights are not expensive but certainly are very effective. Lights, lamps maybe in keeping with the buildings are eye catchers. Ugly signs and crass lighting to me take away from the overal picture to a great extent. Such things can detract rather than draw people and I find when driving anywhere this is what catches my eye. I immediately feel if the lights and signs ap- peal there must be more inside. Not only in the case of old buildings but very modern ones too can be most appealing when attractively done. To me the overayl picture of Whitby is good. I would like to see a gasoline alley, all garages, gas stations and dealerships no matter how good looking some of them are on one street as most of them are on Dundas. This is an ideal location, com- mercial and to boot a busy thoroughfare for townsfolk and tourists. It doesn't matter how handsome a vehicle may be, a dozen or more do not add to the landscape. I feel the same way about food outlets; put them all together as seems to be hap- pening on Dundas too. Competition is the spice of life and it could create more business if it is all there to-see and choices could be made. In a small town it is difficult to say the least when commer- cial places or businesses operate near or in residential areas. Noise and parking become difficult and the beauty of old buildings can be sadly lost. The downtown core of any place should be for commerce and finance, not for drive in places which again causes traffic tie ups at times. People would soon become used to driving a few blocks to buy gas. We are reading a great deal about slums in the region. As far as Whitby goes I think they are few and far between. We do have delapidated buildings here and there. If the housing standards by-law is still in effect that can be taken care of. It may take time and how well it works I don't know. Does the government still provide young people during the holidays to help the elderly, the handicapped and the sick? I don't know the answer to that either. In this day of high costs and ever rising inflation some people are really caught short. However I think a slum is a slum for certain reasons and if one is unfortunate enough to be in one due to no fault of their own it is very sad and dif- ficult to cope with. For want of a better word if you put "slum dwellers" in a castle or a palace in time and maybe not much time the place too becomes a slum. This has nothing to do with money; we like to think it has but this has been proven not to be so. Elderly people who may be very poor by today's standards still manage to putter about outside, tidy up and keep their places neat and at the same time benefit themselves with fresh air and a bit of exercise. The same no doubt applies to the interior of homes. Lack of upkeep naturally is why buildings deteriorate and sometimes at a fast rate. No one New crown assistant Ted Howell, the Crown attorney for the Judicial District of Durham has announced the appointment of Douglas Brown (above) as the newest assistant crown attorney. Brown, 30, was appointed late last month after being called to the bar. He is a recent graduate of the University of Ot- tawa where he received his law degree. Prior, to joining the Crown Attorney's staff, Brown articled with the legal department of the City of Ottawa. - Free Press Staff Photo * ANNOUNCEMENTS i * * RECEPTION CARDS * INVITATIONS * THANK YOU CARDS PR INTING AND OFFICE ISUPPLIES" 218 Harwood Ave.S. AjaxOntario7 683.1968 1 Year Guaranteed Investment Certificates - A s <T7 Annual Interest Rate sublect to change AND GREY TRUST Since 1844 Whitby: 308 Dundas St. W. 668-9324 Toronto Line 683-7189 Ajax: Harwood Place Mail 683-7344 Bowmanville: 68 King St. E. 623-2504 Member Canada Deposit Insurance Dorporation zoo 9:tiinrithînn tà ific tairift£à n c who owns rentai property allows this to happen if they know what they are doing. It's a bad loss for them and often a tragedy for the renters. This is a good case for the propertY standards bylaw to be put into effect. I wonder and worry about new places when there is a mix. I have seen places outside of t.he region in good areas which were but 15 years or so ago and they are dreadful now I think due to the mix or whatever you choose to call it. I was taken on a tour of such a place close to home, not mine but "ours." I was asked to write about it but I couldn't. It was a bad story and I have not had the experience to cope withsuch a thing and would need guidance to have such a thing published. Much could be written about such things and we could rethink a bit. Many mistakes have been made in the last few years which may take forever to rectify. Overall, Whitby presents a pretty picture and we must keep it that way without too much overgoverning. If we all could take responsibilities for our own actions and gather together with the Town great things could happen. There is no limit to what Whitby can become. Anything is possible if the few and it is ever thus can combine their en- thusiasm and talents. Put it all together and the end result will be one of excellence and a town everyone will always be proud of.