WIIITBY FREE PRESS, Durham Moves, WEDNESDAY, OCTOBER 7, 1987, PAGE Ai o.mmomWHfITBY FREE PRESS omomim UF oL ý 530 Dreyer Drive West Ajax, Ontario 427-4141 GREAT SUBS SOFT ICE CREAM HOT DOGS More t han a Sub Shop... For people who want. it ail but dori't warit to pay for it Avallable at: IOSHAWA-WHITBY 420 Glen HM11 Drive at Dundcxs St. E. Whitby 430-2350 Mic"ha It's about a week before the oc- tober grand opening of his new dealership in Pickering, the lan- dscaping has yet to be compléte and other preparations are being made. "Could you move those cars blocking the entrance?" owner Michael Boyer asks of one of his new sales team in an office within the spanking new, attractive showroom building. "If I drive in and I'm confused, then the et 1Boyer customer is confused, " he expla inb. many as threE A moment later, he's. on the have interest in phone trying to find out when the terward, in Jar landscape work will be resumed. became first apl Boyer, 33; has corne a long way in in Canada wh, the 13 years he has been in the car would get the Pi, business - indeed, when at 27 he got "I freaked rig a Pontiac-Buick dealership in Ap- In a way, he's cc sley. north of Peterborough, he was grown Up in Sco the youngest in Canada ever to do ting in the cý SO. salesperson wi In 1985, a new agreement began Willowdale in 19 by which a dealer could own as "It's nice to bi Yo ung owner of dealership brings his 'country style'. ýdealerships and iUp to 10. Shortly a f- [nuary, 1986, Boyer )proved chain dealer ien he learned he ickering location. ght out," he recaîls. jming home, having irborough and star- -ar business as a ith Don Hauser in 975. )e back to the area," he says, admitting that he was looking for a "bigger deal" than what was established in Apsley. But he still likes the "~country dealer" label that has been affixed to his jiame, particularly in the fast-growing western area of Durham Region. "This town is almost growing too fast," he says of Pickering, scan- ning., through the big showroom windows, the busy 401 highway to the south and, to the north, White's Rd., off which is the entrance to the dealership. "I want to run the business from a country point of view. And 1 want to slow things down a bit. People go too fast here. " That means country-style man- ners from ail aspects of his dealer- ship, from service to sales. He notes, for example, that when a customer came in to drive off with his new car, he was a bit taken aback when Boyer's staff interrup- ted a quick departure and instead celebrated the event with the new owner, not unlike the new father of a baby. Needless to say, the customer was glad to be the centre of the event. Boyer credits his staff in Apsley for being the models of professional courtesy. Whatever he does at the 401-Whîtes Rd. location in Pickering, derives from Apsley. "The people in Apsley I would put Up against anybody in Canada," he says. "We have the Edmonton Qulers of dealerships there. I base everything on Apsley. " Boyer was sales manget since 1976 at Jack McGee Chev-Olds in Peterborough, when, in 1981, he and McGee, revived and Apsley dealer- ship that had previously gone bankrupt. McGee put up 75 per cent of the funding while Boyer put up the remainder. "By summer (1982) I owned the whole thing," he relates. The Boyer operation is also a family affair. Brother Peter joined in Apsley in 1984, taking care of the business depay.tment and even- tually becoming general manager. Now he, too, is in Pickering. Father of Michael and Peter, Edward Boyer, was vice president of Playtex before retiring to SEE PAGE A2 MICHAEL BOYER (leit) and brother Peter ini front of the iiew Pontiac-Buick dealership iii Pickering. Free Press pho1<to TABLE 0F CONTENTS Bei4 seller Page A44 TNT opelnug Paige .45 P<ige .4 6 '8COUGCAR LS (Not exactly as shown.) Y(.-skiCa;i )zjj.f- , Fol Just.. $385-0~~ Wilth these teattures Power windows & iocks LIght Group Locklng wire wheei covers Intervai windshild wipers 6 yearIlOO,OOOlcm. powertraln Air conditionlng 6yearIl6O,OOOkm. corrosion Headlamp convenlence group coverage Power drlvers 9eat 3.8 VO Speed contrai Automatic overdrive Tilt stearIng wheei AMIFM stereo cassette * iditeaSj" odiNG Based on 48 months lease wlth purchase option. P.S.T. & Lic. extra, distance ailowance applies, 1lst month & security deposits req'd. O.A.C. Stock No. 80079 14zo Kin~~ vu t,-:i NERu- Si -i m, EI No.______________________________________________ r ~ ___ ____ ___ ___ ____ ___ __y 723 ormoy R. onH wy No -17i2-161,0D na t . ht AUTO NEWS