WHITBY FREE PRESS, WEDNESDAY, MARCH 1, 1989, PAGE 21 Grant Hogg: Many benefits from charity sponsorship The following article is by Grant 'Hogg, member of the Operation Raleigh inter- national youth volunteer pro- ject. He has carried out com- munity w ork projects, clim- bed Mount ~Kenya and is working on a fish farm dur- ing his stay in Kenya, and is to return to Canada in mid- April. I have just finished .a three-month stint with a volunteer program called Operation Raleigh. Like others who have participated in similar youth development organizations, I realize that my involvement would not have been possible without financial support. The sponsorship which keeps youth programs operational (eg. YMCA-YWCA, Eastview Boys and Girls Club, Operation Raleigh, etc.) comes from fundraisers-, business corporations and private individuals.. Why do companies and individuals donate to youth and other charity programs? Put simply, we aTl benefit. The ramifications of a sponsored charity exert a positive influence on those involved directly and indirectly with the supported program, including the sponsoring company. From the business perspective, the familiar tax receipt is sometimes reason enough to donate. However, more thought is usually given when making donations. "Who or what does this charitable organization help (ie. youth development, medical aid, Save the Rhino, etc)?" Do we as a business want our name associated with this program?" And "How can we, as a business, benefit directly by supporting this cause?" The last two considerations are often overlooked by businesses. Some companies prefer to keep their donations quiet, either from fear of being swamped by sponsorship requests (which usually happens anyway) or the company is humble and doesn't want to "blow its own horn!" There is, however, much to be gained from "blowing one's horn" with respect to sponsorship of charities. Many smart corporations recognize and have taken advantage of this type of opportunity. To have one's business associated with a positive youth or medical aid program offers incredible advertising potential. Consider all those companies who were desperately fighting to be the offical this or that for the Olympic Games in Calgary. Their donated funds went to a worthwhile organization - not just an advertising company - and these corporations used the positive association to their benefit. This is called "Event Marketing," a concept with .untapped potential seemingly recognized up to now only by brewery and tobacco industries. These companies are willing to lay out the large sums of money to sponsor "events" because this form of marketing works. With the limits imposed on tobacco sponsorship and advertising it will be interesting to see what industry takes up the slack. Many companies use a youth or medical aid organization to test their products. Pharmaceutical industries donate medical supplies for example. Tilley Endurables, a Canadian clothing company, has outfitted more than 110 Canadians with expedition clothing for their participation in Operation Raleigh projects throughout the world. Tilley's name is associated with a positive youth development program promoting international goodwill and furthermore gets valuable research and development quality assessments of his merchandise. Yet. to be mentioned are the benefits of that financial support is to these charitable organizations. We are all familiar with the need for money to support continuing and ex nsive me'cial research ancer Foundation, The Heart Fund, etc.). The donated money is used by scientists and doctors to increase our understanding of our bodies and minds. Let's not forget the lessons learned and the insight gained when we as young people participated in sports teams, summer camps, etc. There is an urgent need for support towards youth development and educational programs. These organizations involve young people in socially positive activities. These services are offered to many who could not be involved if it were not for the support of businesses and individuals. There is much to be gained. Imagine this scene: A local youth program gets running shoes from a running shoe company. The program's participants benefit by having proper safe equipment. The attraction to the program increases, more students get involved rather than sitting at home, or worse, on the streets, and the youth program obviously benefits. The running shoe company associates its product and naine to this program, a very positive business prospect, and the merchandize gets tested. Everyone benefits. Here is where we are at in Canada. Over four years, Operation Raleigh had 8,000 applicants, 17- to 25-year-olds. This program could afford to involve only 110 because of budget constraints. It is all privately funded and anticipates World Day of Prayer on Friday World Day of Prayer will be held in Brooklin United Church on Friday March 3, 7:30 p.m. Dorothy kart will be guest speaker. All churches in Brooklin will take part. The annual meeting of the Oshawa Presbyterial will be held at Brooklin United Church on Thursday, March 9. Registration is from 9:30 to 9:45 a.m. Theme will be "Called to Be...Caretaker, Caregivers." Helen Smith is guest speaker. Lenten bible study will con- tinue on March 9 and 16, 7 to 8 Textiles, dollar are W.I. topics ByEileen Young Items from a meeting of the Brooklin Women's Institute met at the community centre on Wed- nesday, Feb. 15: Family and consumer affairs convener Carrie Orksey gave current events to bring the mem- bers up to date with warld and community affairs; Pat Jackson noted that 1990 is International Literacy Year; a crest designed by Japanese artist Kohachi Im- akita was shown with the symbol of the year to be used on book covers of periodicals, posters, stamps and calendars to cele- brate the year; the motto of the meeting was "A dollar won't do as much for us now because we don't do as much for a dollar"; roll call was to name a way to stretch a dollar - car pools, buy- ing in large quantities and shar- ing with neighbors or friends, coupons were suggestions; Ber- nice Conway gave an interesting talk on textiles, talking about rayon and other materials, how to use patterns and sewing; Con- way and the other hostess, Mar- garet Wilson, served a Valen- tine's lunch. The next meeting is March 15 at 1:30 p.m. at the community center. itizenship and legisla- tion convener Marion Hall will lead the meeting. The motto to be discussed is "Bad officials are elected by good citizens who don't vote"; roll call "Why I'm glad I'm a Canadia;" conveners to get reports to Marion Hall, .branch coordinator; hostesses are Carrie Arksey and Elsie Gilroy. p.m., in the lower hall of the church. Quilt squares are still available to families of the church for $5. Squares will be made into a·quilt for the church's 150th anniversary in 1990. Call 655-4141. Easter lilies can be purchased for $6 through the church office. Lilies will be used Easter Sun- day for church decoration and can then be taken home. Children baptized on Sunday were Robynn Dorothy Lana Jol- lynore and Kristina Lynn Von Eschscholtz. The United Church Women will hold a stew dinner on March 28. Tickets are 'available from members. WHITBY TAX SERVICE LTD. With this years tax reform we will get you al posssible deductions, non refundable credits and refundable credits, We offer a year round service. D undas St. W. C- For our Personal W., & Confidential Appt. Call 430-1166 14011 965 Dundas St. W., Suite 202, West Lynde Plaza Arnpl~e Parking a larger budget and involvement in the future. Katimivak was once a completely government funded youth program, involving hundreds of young people per year. It is no more, due to lack of funds. There is clearly a desire by today's young Canadians to get involved in development programs. Where there is a desire, there is a need. Most of us have at one time in our life been involved in an activity that couldn't have existed if not for sponsorship. Realizing this, let's keep the bail rolling. Support the various programs in our local community and our global village. N DYNAMIC 91DUNDAS ST.E u " E.A --BARS & FURNITURE WHITBY WOOO SOLID oAK4&PINE . 4d2-39 FURNITURE THE REGIONAL MUNICIPALITY OF DURHAM DURHAM PUBLIC NOTICE Take notice that the Regional Municipality of Durham is considering AN APPLICATION TO AMEND THE REGIONAL OFFICIAL PLAN DURHAM The amendment, as submitted by the applicant, proposes three (3) single family residential lots within the Site indicated on the map below. In order to assist in the evaluation of the amendment application, the public is invited to provide input by way of submissions to the Region's Planning Departmpnt. Information related to the amendment application is available in the offices of the Planning Department, 105 Consumers Drive, Whitby, L1N 6A3 or by calling Ms. Kay Dryden, Planning Department (416) 668-7731 (Whitby)/686-1651 (Toronto). Submissions concerning the amendment application must be forwarded to the Commissioner of Planning, at the above-noted address, and must be received no later than Friday, March 31, 1989. Please include your address and telephone number in any submission made. FILE NO. 89-009/D Marie Hubbard Chairman,PlanningCommitt ee Dr. M. Michael, M.C.I.P Commissioner of Planning Super prices on sofa and coffee tables Starting from $138.OO/ea. We A our prices on all in store have Il H merchandise.