1?~1l~~2. ~fPB<FE~ R~S~WI3NSDA; CTQB4R.ý4,19 ~.Imagine is a national canipaign of The Canadian Centre for Philanthropy to increase 1 Canadians' awareness and contribution to ail charitable and volunteer organizations. We "support their goals and are contributing space for the Imagine ads on this and other pages. To bring the campaign dloser to home, the Whitby Fre$e Press is running a series of Profiles Of the, needs and activities of local organizations. Cail us if your organization could use a boost. Unte Wy 5 ears of ua itysrvc By frudieZavadvica lie United Wy o11 very Weil b. considered a»'the glue that keeps a community together by addinîg te the quality of-1f. cff comuntymemer. hie year marks the Sth anniversary of the United Way. It fnrststate in Oshawa in 1940 with George W.» McLaugh- lin as president. Their goal was te raise $85,000.-IThey exceeded that and raised $119,000 te pro- vide funding for their 14 member agencies. Those agencies were The Canadian %ed Cross, Salvation Army, Knighte of Columbus Army Huts,YMCA War Services, Canadian Légon Poppy Fund, Nav0z League, Citizensr Commit- tee for Troops in Training, CNIB, Women's Welfare League, VON, Canadian Legion Branch 43, Humane Society, Christmas Cheer Fund and the boy scouts. Today, the Oshawa-Whitby- Newcastle United Way(OWN) helps fund 42 non-profit organi- zations in the community, cover- ing areas of youth services health? rehabilitation and seniors services, Tes and com- munity centres, family informa- tion and referrals, crime preven- tion and education, and crisis services. Over the past 50 years there have been 26 presidents and 28 chairmen of carnpaigns. Iiitotal they have raised over $33 mil- lion. Ini 10 of those 50 years, the campaigns came in under target. In 1983, they met their goal of 1,595,000 exactly. The eremain- ing campigns exceeded their campaign objectives. And 1977 was the first year they passed the $1 million mark. Ini 1941 there was no campaign. It was not until 1969 that Oshawa and Whitby joined forces te raise campaign funds, and in 1980, they welcomed Newcastle as part of the caznpaign team. his year., weIýl over 2,000 volunteers will work te raise a $3-million objective. Provù AS A UNITED WAY fundraiser, the 'Signature of Style Faîl '90' fashion show was held at the Oshaiw',a Golf Club Oct. 14. Scott Laarle photo .0ý goal was $350,000 23 years ago, breakfast with members of the now it's $3 million.» Oshawa Generals. She says that there are two The 1970-71 campaign stands maj'or changes over the years out in Kirkbride's mind because that have made it casier for the on he kick-off day of the cam- United Way te receive donations Pain General Moters went on te donate te them. Computezastr1ke. tion of data is the first and "TIhey had te postpone the GM autematic payroll deductions is camp>aign until February,» sBay the second. Kirkbricie. "As I rememibr it, the It might look like a ta)ee. Kirkbride explains that with United Way did meet their goal payroll deduction, a -small that year.» But it is really a sophisticated instrument that brings volunteers together. amount like $1 or $2 can be Barbara Heimstra sits on the iding the right environment to work out the problemns facing Canadian communities deducted every pay period rather United Way's board of directors today is one of the most important things your United Way/Centraide does. than donating a lump suin of as agency représentative. She $50. She expins that it's less has worked for two United Way Choo)se a charitable organization that puts volunteers in the position stressful than a lump-sum dona- Agencies, the YWCA and Dur- to niake a difference. tion. ham Save-A-Heart. Another sihift in the canipaign "At the YWCA we were able te Choose United Way/Centraide. over. the years has been te hold provide prograins at a lower special events. Kirkbride says price,» says Heimstra. «Espe- Volunticerism at Work! that the ood-luck luncheon at the cially babysitting services. It's a armories, and a rock concert at ~et benefit te young mothers. MUN the Civic, stand out in her mind t enales them te do network- o as succesaful special event.St g develop new skills that could says that another popular event' '.rt have ben' one without the Unib9d A Nrw %pîrit has been the Generals' Breakfast Uii~g a Centralde <1.ae where sports buifs can have ' Veilnstra says that in the case ,D'i~~~~~~~~~~~ . z gl f 1~I~tI'>X~.V 1~.. ~><~e * -! * 1 u 4 C.A Oshawa-Whitbyý- Newcastle United Way Location: 52 Simcoe St. S. Oshawa, Ont. LlH 4G3 Purpose: - to provide support and fundraising for non-profit organizations and services that benefit the needs of the community. - 1990 fundraising goal: $3-rnillion. Contact: Anne Kinsella 436-7377 Campaign director Anne Kin- sella began orgaizing in June. .It's probably the moot exten- sive campaign that identifies coimmerce and business," says Kinsella. "We've spent a lot of time planning speial events.» Itfs a six-wek race te raise $3- million, and this year's campagn was set off and running _by 'fuel-up' campaig beakast. There is acar rally planned at Durham CollIege te highlight the half-way markand Checkered Flag Awards Night,' an event planned around volunteer recog- nition. «Tis year for the first time we are settmng pre-set goalsi,» says Kinsella. She says that awards will bé iven for companies that achieve certin fundraising goals and that seeme te be an incen- tive ini some cases. Dorothy Kirkbride manages the United Way office. She's wor- ked for the United Way for 23 years. 'Tve been around as long as some of the furniture,» says Kirkbride. 'There were 18 United Way agencies when I started, now there's over 40. The cf Durham Save-A-Heart, it could very well cease te exist without the help of the United dCPR training is somethin, ple think they'll neyer neea.' People don't see it as a real essential. We wouldn't be able te, offer that service without the United Way support.» Heimstra says that the United Way watches out for the services that might be missed if left up te persona] donations. "We ail have pet charities like diabetes or the Lung Associa- tion,» says Heixnsta. ere are a lot of other organizations that wouldn't get support if they had te rely on people making dona- tions. Tlhe United Way makes sure ail services in the corn- munity are there for -ail the residents of the commumity.» 1Heimstra also p oints out that as Oshawa, Whitby and Newcas- tle continue te growa, the United Way. faces difficuilties providing services the încreasing area population. «The population is increasing. but-(many) don't see it as necess- ary te, support the United Wa. They're not here that much. There are some obstacles. We will have te work hard. "I think the fact that they've been so successful for the past 50, years shows they are. &necessary service for the comxnunity. With- out it, we wouldn't have the organizations and services we rely on.» Heimstra also points out that likely everyone could use a, United Way service at some time or another. *«Frequently people think of the United Way and say, Pil neyer need their services anyway. United Way services aren't just utilized by people on social. ser- vices. There are the boy scouts, Red Cross swiniming, and Infor- mation Oshawa (te name a few).» Don Evans, chief administra- tive oflîcer for the Region, is this years United Way president. HIe sees the need growing for the United Way. '«There is an expanded need for United Way typ services,» says Evans. -There is a mounting demand put te, us. There iEi an increase of social neede not bein satisfied by the government and non-government sector.» He sees the United Way as somewhat of a stabilizing aspect of the community. "We're well-established. The United Way has an excellent record of service. We are strongly supported by principal industry and new industry.» OWN United Way has the distinction of having one of the lowest overheads. of aIl United Ways, thus assuring every dollar possible goes where it's needed. Get Your Mind Around This 7777777777eý:ý 1