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WBY RBEPFRSS, WEDNESDAY, MARCH 6, 1991,'PAGE il A Monthly Fash-ion 'and Beauty Review, Kids love bright clothes, and that's exactly why the trend continues. While the- neon look is somewhat toned down, the childre's, fashion industry# is staying with briglit, colourful dlothes: fun seems to be the name of the game. Replaig.te strong neons are more bright, frosted colours, but the resuit remains the samie.- spiashes of energy. While fashionje n\ore predominant ini children's wear, quality and affordabilhty are jut simotat Judy Davis,. ownar of Fun Fashions for Kids'iii Whitby, has noticed parents shying away from sophistieated clothes. for children. UPrntsrenot in a hryfor their i t grow uP They want théi kids »to'* look like kids.,r And- for some. parents, there may be conflict when their kide naturally want to dress ini a more mature style. Glenna. Eby, owner of Wee Rascals, finde some parents unwilling to part with traditional. styles, especially for boys. Despite some traditional views, bright, àýýorÙble, oversîzed dlothing is what kide want. A popular trend ie «comfort,» which. le reflected ini the. design of today's children's fshosurmer- wear will focus -on loose, baggy beach-type wear. Jam shorts will stili. be popular along with oversized shirts and one-pieoejump suite., Juet a look at labels on'children's clothes will tell you what'the 1manufacturer je trying to achieve. Higher percentages of cottons are being -used ini kid's clothes. Yet manufacturers knowi they muet make clothies machine ýwashable - while style je a key so ie affordability. Brand names also pla a important role*in children's wear. Such manufacturersasa OshKosh,-gy Carters and Krickets have a strong reputation in. the, industry. Children as well as adulte have a fascination wt ae aenot ustfor quality brande but because it is important te follow trendesndfade. This is why the induetry has, moreý than ever, created bolder and . more imgntive designs to attract -that new fad. Gone are the days Of sml basic clothing styles.' The children!'s wear. industry now commad as much attenîtion as adult wear, if not more. Some companies offer diffèrent twiste te attract parente. For exaple, Ehý, has notioed that, reversable rompers by 0Okeedokee for girls are wellreceived by parents.......... Children also e!io lohn withchrcrad sporting brande. : such as Mutant Nma Turtles, Smsons or hockey logos. anufac- turers, such as Haehave cashed n on placing popular cartoon characters'on thi ltig lime. We u"FaUNTASTIC!' children's collection of casual ' _________________Pearson anes 101 Mary St. W. Whitby SPRING FASHIONS 611HAVE NOW ARRIVE"! 0.01 1 (1