Page 20, Whitby Free Press, vveomneudy, uuy ou, s , The most comfortable and elegant style Chinese Buffet Restaura t Over 160 h i£anada Mon. - Wed. 9-6 Thurs., Fri. 9-7 Sat. 9-4 What is Audited Circulation? A financial audit is an independent verification that a company's finanical records are honest and accurate. It is an essential element in the accountability of public companies. Circulation audits are an essential element in the accountability of publications. The effectiveness of any advertising depends on how many papers are actually reaching their readers. A circulation audit does not measure "press run" but actually traces papers to their destinations. The Whitby Free Press has its circulation audited by the Canadian Circulation Audit Board, a tripartite organization with members from the media, advertising agencies, and major advertisers. The vast majority of newspapers in Canada have audited circulation. Our competition in Whitby does not! Why not? Are their "press run" numbers reliable? Advertising jA a numbers game. Make sure the numbers are real. BUFFET PRICE ADULT ONLY LUNCH Mon.-Fri ...................................-............--$6. D .75 SAT., SUN.,,& HOLIDAY ...................... $9.75 DINNER MON.-FRI ............................................. $10.75 FR I., SUN. & H OLIDAYS .................. $14.'75 CHILDREN UNDER 12........... 1/2.PRICE ' CH ILDR EN 1-4 ...................................... $2•0 SENIORS .................. 10% DISCOUNT r Business Hours: Monday to Thursday 11:30 a. Friday to Sunday & holiday w,4i Unit 100 - 3000 Garden Street, Whitby Itiside Whitby Towiî Sqitai-'e (9-905) 666ý2626