gotting a hairwut Would you really want the cheapest? When you choose a barber, you consider his skill and reputation as welI as price. You choose the one that gives you what you want at a reasonable, affordahle price. Advertising is no different.. The value points for advertising are: circulation, readership, creativity and price. Circulation:Z=The Whitb'FePrsha40hiier circulation in Whitby than any other nerai r ve rwek we reach 99% of the homes in Whitby. Nobody else cornes close. Readership: he old adage that ads have to be on the front page, or page 3, or up front cornes frorn the fact that so many papers have so litlele content that they don't get read. Ads cari be effective anywhere in the Free Press because people read it cover to cover every week. CreatiVity: For an ad to work ithas to getnoticed. An ad with an eye-catching design cari frequently out draw much larger ads. While other papers have fought the recession with lay-offs, we've kept our creative staff 'because good effective ads are what our advertisers are paying for. Price: The ol% ad that works is the one that gets delivered andread. The only toil price s e cost per reader. Advertising in the Free Press is really the cheapest. Circulation, Readership, Creativity & Priée. You don't need a computer to add up the BEST advertising YALUE mey on me fhfbAr.. Pros, Cul 66me6au Whiby Fre Fress, Wednesdy, August 10, 1994, Page 19 -.Presenti ng TOIP COUNTRY AIITIBTU - -